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• A Review of Hungarian Research Antecedents and the Assessment of Fair Trade in Hungary

  54-68

  Eszter Toth

  Views:

  450

  Fair trade is a civil initiative aiming to provide fair conditions to the poor producers of the Third World and enable them to follow a sustainable model of development. This realigned commercial partnership is to modify the rules of traditional international trade between the producers of the southern nations and purchasers of the northern hemisphere and replace them with a novel alternative. Fair trade has unified techniques of labeling and a well-established institutional system in order to change the rules of the game that have controlled the dominant economic model. The main tool of the movement is the engagement of conscious and socially responsible consumers towards the topic. This review summarizes the Hungarian reports and studies done about the issue so far and introduces the present circumstances in Hungary.

  Journal of Economic Literature (JEL) code: F13, F18, J81, P45

• Consumer ideologies and retailer preferences in Hungarian food retailing: Vásárlói ideológiák és üzletválasztási preferenciák a hazai élelmiszer-kiskereskedelemben

  35-63

  Edina Lang

  Laszlo Lang

  Views:

  121

  This study relies on the results of a representative survey (N=619) of Hungarian consumers carried out in the summer of 2011. The survey was designed to identify the affectiveand normative attitudes that might influence buyers in the formation of their food and convenience retailer preferences in the context of domestic versus international providers. A strong and significant relationship was found between what was termed buyers’ economic nationalism and a preference for domestic stores, particularly as far as shoppers with a higher than average ability to associate retailers’ origins were concerned. In contrast, no
  notable relationship was found between other consumer ideologies (such as nationalism, patriotism, cosmopolitanism or ‘straightforward’ consumer ethnocentrism) and preferences for domestic stores. The factor of economic nationalism, however, was proved to interact with the cognitive formation of store preferences, considerably improving the explanatory power of regression models built on perceived store attributes as independent variables.

  Journal of Economic Literature (JEL) classifications: M31, Z13, M39