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• Traditional companies in the platform ecosystem

  167-189

  Miklós Szanyi

  Katalin Bundi

  Mansiya Samambet

  Views:

  157

  There is rich literature about platform companies and their user-clients. Less attention was paid for auxiliary service providers of the platform ecosystems, for example the providers of logistics services. Universal postal service providers found themselves in competitive environment after the market liberalization of the early 2010s. Parallel, they joined the quickly booming platform ecosystems, especially online trade with their CEP service. This study discusses this dynamic adjustment process through the example of Hungarian Post. The research used besides secondary sources, information gathered from interviews with managers of Hungarian Post. The research results enrich the literature on the platform economy. The authors’ main finding was that the logistics activity was adjusted to the requirements of the platform economy. Postal service providers also started applying platform business models. In broader sense this illustrates how the evolving new techno-economic paradigm’s business model and organization alters the activity of firms in more traditional markets.

  JEL codes: F68, K21, K34, L14

• Exploring the awareness of platform-based, demand-driven businesses in Hungary and Romania

  73-100

  Tünde Zita Kovács

  Beáta Bittner

  László Huzsvai

  András Nábrádi

  Views:

  315

  Platform-based, demand-driven business models, known as the sharing economy, emerged in the United States in 2008. Their emergence has been made possible by digital development, and their impact can be seen in both economic and social life, in the globalised nature of cooperation models. Since 2016, the European Commission has conducted three surveys on using the sharing economy in the EU Member States. Based on the 2018 survey, this study analyses Hungary's and Romania's relationship with the sharing economy. The survey results show that awareness of the SE is increasing, especially on the consumer side. However, a decreasing trend is observed on the service side. Demographic factors (age, gender, employment status) significantly influence the willingness to provide and use services. Respondents in the two countries are not homogeneous and have different perceptions of the opportunities and threats of the sharing economy.