No 34 (2009)

Published September 2, 2009

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Articles

Consumption tendencies of foods of animal origin in Hungary
7-17

One of the most important indices of the population's food consumption are the quantities of the consumed foods expressed in a natural measure. In the course of my examination from the 1980 years I examined how our dietary habits changed. I was able to demonstrate it by the time series examination well, in which years and in a what kind of meas...ure these consumer changes occurred. The trend analysis was in it onto my help, that let me be allowed to depict his beat as the changes of the food consumption visual.
In his totality the Hungarian population nutritional and from his consumer customs we may relate that the present nourishment increases it unambiguous the diet pendant the risk of illnesses, furthers their development, aggravates their effect, and contributes to the population's adverse health conditions powerful.
It was over in some years, in a decade on a unfortunate manner, we lost the natural instinct of the selection of the food in a considerable part. Our diet fundamental the narrower and the customs of wider environment, his rules, the social values, beliefs define it. Because of this to feed it is necessary to study it.
The changed and the health-conscious nourishment would be  important for him herding back into a upturned dietary habit correct bed with a wide circle recognizing him with the population, his role could be big for the healthy, or functional foods. The nourishment gives his pleasure likewise while we take over healthy foods.
The recognition of the changes of the demand and accompanying him with attention could be the domestic food producers' fundamental interests. The consumer types and the market segments should be mapped, that they suitable marketing a strategy can be aimed at it, and into the direction of the healthy nutrition to push away, and would be need onto an efficient informative campaign, onto an advertisement message formulated well, onto the making aware of this, that let the advertisement supply an educational function in one. 

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Tools of business process modelling
19-25

All companies have business processes, regardless of the size or the industry in which they operate. Both executive and operational managers need insight into software-based business processes and their performance for that transforming business workflows by modeling, simulating,  optimizing, and publishing processes and defining business ...rules. 
I would like to introduce what kind of possibility the companies have got, when they want to model their business process. I choose the ARIS system from software market. I sketch out the function of ARIS system, and his application possibility. At last I present the best known diagram by means of some practical example.

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Relationship of the employment policy with rural development in the European Union
27-36

Employment policy has won primary attention both at national and EU levels for the past decade. Managing its problems has become one of the major social economic and political challenges. One of the problems is the aging of the continent’s population, which is in close relation with the slow increasing or decreasing economic trends.
Compar...ing the EU’s unemployment, employment and labour productivity rates to those of ten years earlier a positive tendency can be traced. On of the other hand compared with the USA, Japan or the average of OECD countries the Community has still not been able to reduce its several decades lasting leeway. Difficulties of labour management are much more striking in rural territories than in urban districts. Not even the second pillar of the Common Agricultural Policy: the rural development has been successful in managing the employment of the labour superseded
from the primer sector so far, which is significantly reflected in the unfavourable indicators of labour management and unemployment.

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Presentation of sales price reserves for live lamb
37-45

Although sheep breeding in Hungary is grounded in strong traditions, its activities only comprise 1% of the total production value generated from agriculture, and 2% of that for animal-based products. The most significant portion of incomes earned in the Hungarian sheep sector has, for years now, stemmed from the sale of live animals. The secto...r is decidedly export-oriented, as the domestic demand for its main product, i.e. lamb meat, and is minimal, equaling some 20-30dkg per person per year. Part of the sold animals is sold to market as dairy sheep, while the greater
part is sold in the category of lamb carcasses. For this reason, the average weight of slaughter sheep has lied between 19-22 kg for years now. The target markets for live lamb sales are predominately Italy and Greece. In Greece, movement on this market has shown an upward tendency in recent years; noteworthy are also sales to Austria, Holland, Bosnia-Herzegovina and Poland. In 2003, we exported sheep meat in the form of carcasses to Italy, as well as to Germany, and of these exports, 94% went to Italy, while the remaining 6% went to Germany.
Among sheep products, only the trade balance for live animal sales is positive. But even for such producers, only those who are specialized in intensive breeding and those sheep farms  “targeting” meat production can obtain earnings. Specialized literature on the sector argues that the quality of Hungarian lamb has diminished dramatically and is beginning to lose its market position. If Hungarian lamb does not meet market expectations, then it will only be bought from producers at lower prices.
My research focuses on those factors which influence price. I separately discuss the question of quality, as one of the most important decisive factors on price. Within this discussion, I describe the market expectations which actually have an effect on the acceptance of live animals for sale on commission. In practice, after the problems of quality, the next most important question is that of when sale is made. In the course of my research, I studied the development of averages for sales on commission of live lambs using statistical methods. The most important problem of this sector is the hierarchical system used in sales: this is the topic hich neither the producer, nor the buyer, wish to discuss, not even with each other. On the basis of the information at my disposal, I outlined the levels of traders and individual levels used to arrive at commission prices. Finally, I examined the components of the production value of live lamb sales. The results I obtained quantified the key role of the prices and the yield, as well as the factors influencing income. 

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Examination the users’s opinion of the electronic submission programme
47-51

In Hungary the Agricultural and Rural Development Agency (ARDA) started to introduce electronic filling and submission of application forms for the two-hundred-thousand farmers in 2008. For submission it is recommended to be registered using by client gate. The producers' benefits have more results from electronic filling. Filling in and submit...ting the applications electronically ensure data will be correct and the application technically flawless and this can be the basis on the payment of former financial support and avoidance of sanctions or subtractions due to technical faults. The farmers may ensure the money more quickly. Based on survey is analysed the users of system conceive of the electronic submission programme.

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Analysis of Economic Efficiency of Energy Wood Plantations
53-60

After the EU-accession we should have a definite idea about what kind of production structure and land use should Hungary obtain to meet the conditions undertaken in the different governmental decisions. In the course of Hungarian land use, significant changes have taken place in the last eighty years. Further changes are influenced by the fact... that according to various decisions, legislative provisions and ideas in a short time the energy orchards’ domiciliation could start in large. For this, financial support can be required from EU-sources. As for the woody energy plants, subsidies can be required for the domiciliation and as for herbaceous plants grants can be required for growing. As far as the latter is concerned, the subsidy will be around 26-27 thousand Ft/hectares according to the plans. However, the cultivation method does not have to be changed to
switch from plow-land to energy plants. The question is if the produced commodity will be received by power plants and if it ensures appropriate income for the farmer. In my research I wanted to find from the given woody energy plants which are those that are the most profitable.

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The electronic claiming for the Single Area Payment Scheme (eSAPS) in Hungary: the evaluation of a new system
61-68

The agricultural subsidies play a crucial role in the policy of the European Union. Remarkable part of the EU budget is dedicated to agriculture and rural development. The enlargement of the EU, the global changes in the market and other challenges are raising the demand for a better and more efficient way of work in the organization, using inf...ormation and communication technologies, and especially the implementation of e-government
services. The article presents the Hungarian electronic claiming system (called eSAPS) for European founds in agriculture, and evaluates the first year of its operation.

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Possible explanations for the transformation of the Northern Great Plain Region's labour market
69-78

As a result of the processes of hungarian economy and society the increase in territorial differences is noticeable in the last few days. The changes in society's status, the rate of increase and the level of development can be tracked for example in the diverse variation of labour market. In my study I would like to demonstrate the typical pro...cesses of labour market based on the time scale between 2000-2007, and I also want to reveal the root causes of the change in unemployment rate. The source of data is a regular, representative labour-survey by the Hungarian Central
Statistical Office based on interviewing people, as well as registration on place-hunters by the Employment and Social Office together with the summary of governmental subsidy. I targeted the age-groups between 15-74 years in my analysis, but the results are not modified by the over 65 years old population because of their small economical importance. I define the status of labour market by markers among others like economical activity, employment rate, unemployment rate, and I also consider the change in the amount of registered place-hunters in the period examined. My aim is to determine the responsible coefficients of the change in unemployment rate. 

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Human resource management surveys at organizations operating at profitoriented and public spheres
79-86

I introduce the performance management from the area of human resource management that I examined at organizations operating in market environment and in the public sphere as well. The reason of my choice of subject is that the performance management got into the centre of interest also in Hungary lately.
The scale of values connecting tradi...tionally to the organizations of the private and public sphere is different vitally, what affected substantive differences of the organization, the management and the human resources management environment. Within these I tried to reveal their performance management system and with their comparison to draw conclusions. I did my surveys at profit oriented organizations and at organizations operating at the public sphere.
Performance management is one centre field of modern human resource managing, as the basis of the successful functioning of any company is the possibly most effective operation of its resources. Performance management is a possibility for the company and for the employer to overview the realization of the determined aims and the factors that block or promote accomplishments. Considering the results, the employee and the manager could determine subsequent realistic and accessible aims for the following period. Achievement management is extremely
important in those positions where achievement could not be measured accurately.
I carried out my surveys according to performance management by observation and data acquisition. I applied questionnaire survey to collect data, or rather made deep interviews; I talked personally with more employees as well.
The questionnaire consisted of one data format and performance management questionnaire. I processed the gathered data by computer and visualized graphically. I also did examinations by using statistic methods, by which I was able to get to know the certain organizations deeper and thus it was possible for me to reveal more connections.

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Examination of French bean on organic and conventional farming of Research Centre of Nyíregyháza
87-98

This study presents the yield results of some French bean varieties in organic and conventional farming. This study presents the advantage of organic farming in environmental point of view and in nutrition. Sale of organic products is insured, there is solvent demand rather in abroad than in Hungary.
In Research Centre of Nyíregyháza had m...ade organic farming since 1994, at present on 74 hectares.
In the first trial, variety comparison with 9 yellow podded French beans in organic and conventional farming was conducted. Varieties: Carson, Cherokee, Debreceni sárga, Goldmine, Héliosz, Minidor, Sonesta, Sundance és Unidor. The following parameters were observed: the time of emergence and flowering, number of plants per plot, plant height and flowing green harvest. We weighed yield of the standardized, un-standardized and diseased pod fractions. The results were evaluated statistically with SPSS and Excell softwares.
Emergence had all at once, but the plants of organic farming were 5 days earlier at flowering and maturity, than conventional farming.
The plants in organic place were more developed than in conventional ones. Emergence was more uniform, the growth and the number of plant were square. Significant difference was not detected in plant height between two places. Most of the varieties examined had better total yield in organic place, than in conventional ones. Deviation depended on variety. ‘Sonesta’ and ‘Debreceni sárga’ had the best yield in both places. In
conventional farming choice can be expanded with ‘Unidor’ and ‘Sundance’. In organic farming choice can be expanded with ‘Minidor’ and ‘Carson’.
In both places the Sonesta, Debreceni sárga and Unidor varieties had the most standardized yield per hectare. In organic place Carson variety had good pod yield because it was infected less by diseases.
In the another trial we studied inside content values of some varieties on organic and conventional places. The parameters were observed: dry matter-, starch-, crude fibre-, crude protein content and amino acid content.
The rates of asparagin or glutamine acid were the highest, which was followed by serin or histidine. In asparagin content was the most deviation between conventional and organic farming.
Significant differences were between varieties in dry matter-, starch-, crude fibre-, and crude protein content both on organic and conventional places. Each variety had significant differences between organic and conventional farming.
Starch had strong and negative correlation with dry matter, crude fibre and crude protein content.
Budai piaci and Minidor varieties and BU-16 variety candidate had higher starch content and lower dry matter, crude fibre and crude protein content on organic place. Sonesta variety had almost equal dry matter content on both places, but crude protein content was higher with 10% and starch content was lower with 6% on organic place, than on conventional place. Paridor variety had almost equal starch content, but it had higher dry matter and crude protein content on organic place. 

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Customer Relationship Systems and Business Models
99-106

The object of this study is a comprehensive review of customer relationship management (CRM) systems applied increasingly in several fields of economy. The CRM is not merely a subsequent software technology and application in the field of Business Intelligence, but rather a novel, comprehensive customer-centric approach to an organization’s p...hilosophy in dealing with its customer for the sake of realization of short- and long-range business target contrary to the traditionally widespread productcentric approach. The object of the study, following a short
synopsis of the theoretical and practical aspects of the CRM systems, is to analyse the range of the actual and potential users and to survey the CRM market. It will be analysed the scope of CRM supported business activities and processes, the terms and possible methods of launching and will be outlined a feasible model, too. The aim of conspectus of different CRM strategies (layers) is to reveal the urging need of turning approach in the field of management.

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The use of MFA indicators in the characterization of the settlement sustainability
107-116

One of the key sustainability challenges for the coming decades will be to improve the management of natural resources in order to reduce current levels of anthropogenic environmental pressure and respect the biological and physical limits and the carrying capacity of the planet. The first step towards meeting this challenge is an enhancement o...f the understanding of the material basis of our society. In the past 15 years, scientists in several research institutes have created a fast growing field of research, a new family of different methods, named material flow analysis (MFA). These instruments have an increasing policy relevance: international organizations (UN, EU, OECD) have encouraged member states to establish MFA accounting in their statistical programmes and urged governments and economic actors to use these tools. In this paper I present selected examples to reveal how the MFA approach and derived material flow indicators can be used for the evaluation of sustainability policies at municipality level.

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Using of e-learning in agricultural training programs
117-124

We use the Moodle at the University of Debrecen, Businessand Agricultural Department since January 2007. The Moodle is an open source Learning Management System. Learning Management System (or LMS) which is a software package, which enables the management and delivery of learning content and resources to students. Most LMS systems are web-based... to facilitate „anytime, anywhere” access to learning content and administration. LMS tracks student progress in a course and indicates completions. At the least, learning management systems
track individual student progress, record scores of quizzes and tests within an online learning program, and track course completions. The Moodle has more and more function at our Department in education. In January we worked to introduce Moodle in our Faculty. Therefore, we took lessons for the tutors about the usage of the Moodle. Our aim was to develop such a learning system, which is an integral part of  educational process,
to improve the efficiency of agricultural higher education.

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Health factor in food consumption
125-132

Consumer lifestyle and health are relevant factors to understanding consumption preferences. In the last few decades the number of lifestyle diseases has dramatically increased. The main cause for these diseases is the change in lifestyle; including a lack of attention to physical activity and good nutrition. Health and lifestyle are important ...factors by purchase decision process. In accordance with these, I examine the consumer behaviour toward soft drinks with special regards to healthy lifestyle and the state of health. My examinations can be considered mainly as a
qualitative research, which can serve as a basis for further analyses and research, however, the conclusions and experience gained from it are worthy of consideration. I differentiated five soft drink categories: ice tea, carbonated soft drinks, fruit juices, mineral waters, sport and energy drinks and studied the consumer behaviour toward them. The study focuses on the consumption of these and the factors influencing their purchase with special regards to lifestyle.

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The economic potential of industrial parks in the Northern Great Plain Region
133-143

The practice of the conception and park-like economic development (between market economy circumstances) seems to be novel in our country. The first industrial parks have been established decentralized, with a local initiation, with some determining foreign undertakings early in the 90 years. Since then the increase of the number of the parks i...s high also the areas which have weaker economic level. We have make attention (in
the development politics) to the industrial parks working in the most harmful micro-regions, where the capital task is to extension of the employment, and to involvement of the capital. In the Northern Great Plain Region there are 31 industrial park at the ends of 2007. There are developed infrastructure and service in the big part of the parks. The smaller part of the parks cannot live on its title of industrial park, because of regional position, and concerned their management troubles. But the extension and developing of the park’s economic is very important in the region.

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Rural development possibilities of certain small regions of the schengen zone
145-151

The recession after the political changes in Hungary dramatically hit the cross-border regions which economies were neglected even in the communist times. In this paper I focused on the introduction of four small regions near the Hungarian-Ukranian border. I tried to analyse the aptitude of this regions and the capability of joining the cross-b...order co-operation. According to my analysis, these small regions are facing exceptionally serious, partly interited and new emerging problems as far as the employment, the qualification of labour, the standard of
infrastructure are concerned. These problems even deteriorate the further development possibilities. I also focused on the most imminent development tasks facing the small regions falling behind.

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Digital signature adaptation to e-commerce
153-159

Expansions of the use of the Internet applications are increasing continuously. The distances have disappeared and decreased the necessary trade time. The bases of the businesses are the confidence and the other parties identification. The new communication channel demands new identify methods. The digital sign is a standard and easy to use pos...sibility to identify one another and their documents, e-mails etc. In my paper I show the
availability of e-commerce services which can be used to identify by digital sign in Hungary.

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Development and Economic Benefits of Open Source Software
161-168

This paper discusses open source software which became one of the most important trends in the software industry recently. The most often asked questions in this area are those related to intellectual property rights. The author used a more general approach and tried to give a survey of the advantages and disadvantages that the market players (...developers, government and last but not least users) have to face.
After sketching the history of open source software and discussing some of the prevailing definitions, we turn out attention to the starting point: what motivates the developers? Then we give a general overview of the advantages and disadvantages of open source software. In the next part, the author analyses the software policies of the EU partially based on the abovementioned advantages and disadvantages. Finally the paper concludes with the discussion of user benefits and costs.

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The effects of joining The European Union in the area of tourism within health tourism in Hungary
169-177

The occasion of Hungary joining to the European Union caused difficult tasks and questions for tourism in Hungary. Tourism sector must have been prepared for joining to European  Union, which means developing a well-functioning and future planning strategy. It has to improve taking parts our tourism into international market without signif...icant deficit. The main aim is achieving the sustainable tourism by approach marketing and environmentally sound of way that is able to become competitive.
My aim is to analyze by numerous indexes what are the effects of joining Hungary to the European Union in tourism sector. However the results need to extend survey into many years. It is very important to reach long-term economic results and development, next to it has to be suitable impacts for social and natural environment, quality of life and developing health tourism as well.
To sum up we can establish extension of European Union area has improved diversity of tourism destination and goods, accessibility of natural and cultural features. 

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Evaluation of supporting in Derecske-Létavétes micro-regional area
179-188

The occasion that joining to the European Union general several new opportunities which are supporting development, changes and increasing disadvantages. We tried to capitalizing these resources less or major rate in national and international level too. These opportunities are projects, tenders whose longterm effects are measured difficulty, i...t is a hard task. In spite of this fact I feel it has got basement importance to determine project activity forming future developments and ways. 
In my study I deal with Derecske-Létavértes Sub-region. My aims to survey economic background of this sub-region, seeking contexts between economical factors, influential agents and project activity or results. In a settlement level it is essential what kind of supporting forms are available for entrepreneurs, civil organization, economic development and local government, what are the founds could be realized their development plans.

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Hungary’s employment policy from the point of view joining the European Union
189-197

What is a place of work? Is it a commitment to work, or continuous pressure under work, or hunting for income? This article is a brief review about the main milestones of the employment history of the European Union and Hungary. In 1989, the Social Charta about the social principles of employee was issued. In 1997 the employment policy became t...he part of the acquis communautaire. Finally, in 1998, the European
Employment Strategy was developed, which contains the community employment guidelines. In the year of millennium, the new long term concept of the EU, the Lisbon Strategy was approved. In this document the EU was targeted as the most dynamic and competitive knowledge-based economy in the World till 2010. The Tens joint to the EU in 2004, and a bit later it became clear, that the EU is light-armed against some of the world economy challenges. As a consequence, many objectives of the Strategy could not be reached. Recently member states of the EU have to develop the national action plan for employment year by year. The hungarian plans were developed as well, but the wrong labour market’s parameters haven’t been changed since 2004.

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The supply of Liget-Thermal Spa and Experience Bath, according the opinion of the guests
199-205

During the last decades health, body and soul control became important issues. In the modern world this values are closely connected to the term of success, because we can be successful in every aspect of life: work, and personal life, if we can maintain our health, and fitness in a long run. From that comes that modern people are willing to sp...end money and time to take an active part in sporty but relaxing activities in a healthy environment in order to keep their fitness or just feel themselves well.
In my study I will show the main motivating factors and demand elements of wellness and healthtourism, according the opinions of the visitors of Liget - Thermal Spa and Experience Bath. I will introduce different services that are suitable for satisfying this demand, furthermore we can get an insight by the results of questionnaire survey, how the motivating factors and the demand changes in case of different age groups.

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Analysis of the efficiency of higher education systems
207-214

The aim of the higher education reform process both in Hungary and in the European countries is establishing a competitive, qualitative higher education. The Education Minister of our country regularly emphasizes in his statements that the quantitative changes of he past 15 years are completed, from now the emphasis must be on quality :„a deg...ree in itself is not sufficient, the actual knowledge behind is necessary”. To achieve
this aim, the government carried out several changes in the field of higher education in the past years, one of them was implementing a budget support system in accordance with the performance of the institutions. The objective of the three year long support agreement between the state and the higher education institutions is considering quality parameters and outputs beside and instead of normative (input-based) support. The other occurent and debated issue is the introduction of tuition fees. Although this plan was rejected by the national referendum on 9th March, 2008, some weeks ago an amendment bill was passed, which would mean bringing tuition fees back in the system.
In my paper I am examining whether the efficiency of higher education systems are influenced by the extent of the contribution of the state and the private sector to their expenses. Furthermore I’d like to find the answer to the following question: Does it matter what principles and mechanisms play role by the distribution of the state support between the institutions of higher education. 

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Significance of risk assessment metric in audit of financial statements and reports
215-225

Management and decision-support of today’s businesses require design and application of management reports based and high-end controlling systems. One of the main source of information for controlling systems is financial accounting that should be designed to support planning, controlling and monitoring systems. Financial and accounting infor...mation is essential for decision making support of organizations. Therefore
eligible assurance is needed that these information are true and fair. Internal and external financial audits as assurance qualifiers are linking to the controlling systems through assurance. Weaknesses of and threats to controlling systems shall be recovered and communicated to the management during qualifying process. Recovering of threats should be based on risk analysis, assessment. In this study I would like to present some methods and tools of risk assessment of financial reports, statements and a way on they can be further developed.

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