No. 34 (2009)
Articles

Health factor in food consumption

Published September 2, 2009
Krisztián Lőrinczi
University of Debrecen, Centre for Agricultural Sciences and Engineering, Faculty of Applied Economics and Rural Development, Institute of Accounting and Finance, Debrecen
pdf

APA

Lőrinczi, K. (2009). Health factor in food consumption. Acta Agraria Debreceniensis, (34), 125–132. https://doi.org/10.34101/actaagrar/34/2834

Consumer lifestyle and health are relevant factors to understanding consumption preferences. In the last few decades the number of lifestyle diseases has dramatically increased. The main cause for these diseases is the change in lifestyle; including a lack of attention to physical activity and good nutrition. Health and lifestyle are important factors by purchase decision process. In accordance with these, I examine the consumer behaviour toward soft drinks with special regards to healthy lifestyle and the state of health. My examinations can be considered mainly as a
qualitative research, which can serve as a basis for further analyses and research, however, the conclusions and experience gained from it are worthy of consideration. I differentiated five soft drink categories: ice tea, carbonated soft drinks, fruit juices, mineral waters, sport and energy drinks and studied the consumer behaviour toward them. The study focuses on the consumption of these and the factors influencing their purchase with special regards to lifestyle.

Downloads

Download data is not yet available.