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Operating a Webshop in Rural Areas
242-251Views:310The importance of e-commerce in Hungary is unquestionable. 66% of the population is regular internet users (I3), every fourth person uses it on a daily basis. Online sales have increased from 137 billion HUF in 2010 to 427 billion HUF in 2016, while offline sales were not able to reach this growth (I1). Undoubtedly, online sale has become a very valuable market. The age group really valuable as consumers spends about 6 hours a day online, out of which 3 hours are active usage (I2). The Internet is also the most important source of information and keeping in contact, as 41% of the population uses it method. The availability of the Internet in Hungary is literally independent of the geographic location, thanks to the Digital Renewal Action Plan in Hungary's current strategy, as one of its main chapters is "Enhanced and Secure Infrastructure for All." (Botos 2013) plan. There are many unfavorable processes in Hungary's rural areas. Of these, emigration and the abandonment of the local economy are outstanding. To stop these processes, the "National Rural Strategy" (2012-2020) was created. Its most important areas are employment growth, balanced and diverse land and forest management, production structure, restoration of local food production and food markets, local energy production, strengthening the local communities, improvement of population patterns and conservation of natural systems and the biodiversity. The integration of rural economies into the on-line marketplace and their linkage to different DBEs not only vertically but horizontally can be one of the keys to their survival and development. The situation of businesses on the on-line marketplace in the countryside is very special. On the one hand, they are more favourable in many aspects of their operation, but in some cases they have disadvantages that fundamentally threaten their survival. The purpose of this article is to get to know this environment, map its benefits and drawbacks. For this, we use the results of in-depth interviews conducted with businesses operating on an on-line market in rural settlements.
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Formation of Oxide Layers with Femtosecond Laser on Steel Surfaces for Color Marking
174-178Views:299With the appearance of ultrashort pulse lasers, the researchers have begun working on various laser marking technology. Atmospheric heating and ablation of a surface induce laser coloration of metal surfaces. However, their application is still problematic today in the industry. With the appearance of femtosecond pulse lasers, a new concept became available for color marking. This concept is based on the formation of laser-induced periodic surface structures (LIPSS) on metal surfaces. The purpose of this article is to summarize the literature of laser color marking with ultrashort pulse lasers.
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The Economic and Social Effects of the COVID-19 Epidemic in the European Union over the Past Year, Especially in Hungary
67-79Views:2265The apparence of the COVID-19 pandemic at the beginning of 2020 affected all countries in the world, entailing major changes in everyday life. In our study – in a one year perspective – we summerize the socio-economic effects of the COVID-19 pandemic on various economic sectors and their consequences for the European Union and Hungary. As a result of the pandemic restrictions the role of some sectors were decreasing considerably, while on the other hand the other sectors emerged and underwent a significant improvement. The growing trend of working from home, as well as the decline of the tourism, the catering service and the entertainment industry has led to a change in the behavior of the population. . Changes during the pandemic period led to an increase in wealth inequalities.Changes during the pandemic period led to anincreas in economic inequality. The transformation of consumers’ values and income situation is having an huge impact on all sectors of the national economy. When reflecting upon the current situation, the following questions arise: When will the declining businesses be able to recover? Will they be able to achieve their pre-pandemic profit level, and if yes, how long will it take them?
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The Role of Small-Scale Household Power Plants in the Electricity Supply by the Hungarian Settlements
355-372Views:226The utilization of renewable energy sources spread with stormy speed on the world therefore more and more municipalities propose that they satisfy their energy demand from renewable sources. The fossil fuels represent a significant proportion in Hungarian energy balance and the majority of these is import energy. The proportion of renewable energy sources must be increased to decrease the energy dependence and the energy cost of municipalities, to increase the energy security and to consider the aspects of environment.The interest of Hungary is to increase the proportion of renewable energy sources in energy supply. In order to this, the government created the small-scale household power plant (SSHPP) category in the Electricity law. This power plants should be not greater than 50 kW's performance. In this category, electricity can be produced from renewable and fossil sources. Since the government introduced the small, household size power plant category the installed capacity was grown quickly in the last seven years. The general capacity was 0.51 MW altogether at the end of year 2008 but it has already approached 129 MW’s at the end of year 2015. The general capacity was increased by the multiple of the previous year every year between 2008 and 2015 and there will be more a dynamic capacity expansion. Data about the capacity and the produced electricity can be displayed on municipality level, too. The purpose of the investigations is to determine: how can the built capacity of the small, household size power plant category participates in the electricity supply of the Hungarian settlements? So how many percentages of electricity demand can be gratified by this electricity power on the settlements? Based on this a ranking can be made among municipalities which shows the level of sufficiency in production of renewable energy and give a possibility for the power shift. Finally, to what extent can be built upon this power plant category in order to that Hungary can comply its objective value.
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Evaluating the Entrepreneurial Performance in South America. Case of Chile
13-28Views:318The research objective is to explore Chile's entrepreneurial landscape by assessing individual characteristics and institutional factors through a 'pillars' framework and compare it against Colombia, and Brazil; to identify socio-economic, individual, and institutional differences using the Global Entrepreneurship Index (GEI); to apply bottleneck approach to highlight areas requiring policy intervention. GEI features individual and institutional stage variables in a method where every variable collaboratively interacts, incorporating 14 foundational elements and three sub-indexes: attitudes, abilities, and aspirations. Ranking 18th on the GEI globally and the best in Latin America, Chile excels in key entrepreneurial pillars, showcasing strengths in innovation and a robust entrepreneurial culture. Brazil closely rivals Chile in competition and networking, emphasizing political and economic influence. Colombia surpasses Chile in internationalization and growth-stimulating policies but faces challenges like historical conflicts and wealth distribution. This study identified areas where immediate policy intervention may be necessary by examining Chiles's entrepreneurial ecosystem. The Penalty for Bottleneck (PFB) technique identified the weakest pillars highlighting process innovation, competition, and internationalization. The primary component identified as a bottleneck for resource allocation is Process Innovation, accounting for 73% of the allocation, followed by Competition at 23%. The findings show that allocating more resources to process innovation may improve greatly the overall GEI score.
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Why do not people attend football matches in Hungary?
11-22Views:436Both international and domestic research on passive sport consumption focuses on the motivations of fans. However in Hungary, unlike the examples of North America and Western Europe, we have to look for answers to the question of why people do not go to football matches. In order to find an answer to this question, we conducted an online survey with a number of items of 347 people. For the latter a scale measuring absence from sport consumption was used and the reliability of the scales was tested by Cronbach's alpha calculation. After our principal component analysis, we developed 5 internal and 5 external factors, on which we conduct hypothesis test along demographic and sports consumption variables. Based on our results, we have established that, contrary to public opinion, the low number of spectators in Hungarian football matches is not only and primarily due to unsucces and the low quality of matches. Our respondents are mostly kept away from stadiums by football-related government measures, as well as by preferring to participate in other recreational program opportunities.
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Szervezeti életciklusok és a Lean transzformáció
646-656Views:419A wide range of literature has been published regarding the features of lean transformation. The main focus of these researches has been the examination of the hurdles and stimulants of a lean transformation as well as the analysis of lean leaders’ qualities and behaviours. However, most of these literatures do not deal with either the connection between lean transformation and organization lifecycles or the examination of the role of a full-time lean facilitator / a lean group. The aim of this article is to draw attention to the importance of these connections and stimulate further research on the matter.
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Geothermal energy utilization in the Bükkalja region by reusing abandoned hydrocarbon wells
351-357Views:353Hungary is a country in an inactive volcanic area, but with a geothermal potentical recognized bot hat European and international level. The geothermal gradient of the country is ~ 45°C/km on avarage, while in other countries it is ~ 20-30 °C/km. Accordingly, the temperature can reach 55-60°C at 1 km and 100-130°C at depths of 2 km. There are many types of extraction and utilization of geothermal energy, of which a large group is energy recovery . This direction is not typical in Hungary, so it is worth developing. The developement of the sector is slow due to high initial invertment demand and the long planning phase. On the one hand, the aim of our reserach is to take steps to remedy this problem by examining the funcion change of a barren well. Int he foreground and peripheral areas of the Bükk Mountains, there are numerous unused hydrocarbon wells, which our work is examining for energy purposes with a view to their later utilization. The present study focuses on 13 abandoned wells in the Pünkösd Mountain, area of Bükkalja, Demjén.
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Characteristics of Knowledge Economy in Respect of Hungary
1-11Views:262The examination of the economic role of information, knowledge, human capital and investment into the human capital has come into the limelight over the last decades. Analyses include the characterisation of knowledge economy and the relationship between knowledge economy and market challenges. In this paper we examine the definition and indicators of knowledge-based economy. We analyse the trend of the participation rate in formal and non-formal education as a knowledge input, furthermore we examine the gross domestic expenditure on R&D as a percentage of GDP with particular attention to Hungary.
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Thermoelastic Analysis of Functionally Graded Spherical Bodies Using Deep Neural Networks
1-10Views:75This paper deals with the numerical analysis of functionally graded spherical bodies subjected to combined thermal and mechanical loads. A method is presented to train deep neural networks to approximate the important solutions. We outline two approaches for generating the training dataset for a deep neural network, followed by a method for creating the neural network itself. Then, through a numerical example, we investigate the axisymmetric problems of radially graded spherical bodies (e.g., ideal spherical pressure vessels). Based on the results obtained, we evaluate the accuracy of solving the outlined problem using the proposed neural network.
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Demand and Supply in the Talent Market
142-149Views:345In Hungary, the emergence of a talent market for organizations is due to the growing demand for talented workers. The talent's definition, the exploration of the factors affecting the talent market's demand and his supply are necessary to the overview. With the emergence of the talent market, we will also carry out an important analysis of the changes in the labor market in Hungary as well as the shortage of labor shortages. In the labor market today, different generations are present, who have different expectations for their employer and work environment. The lack of skilled workers is attempted by organizations with different methods. One of these is the ability of companies to become a talent-magnet, resulting in a higher number of employees in their area of activity. In areas where labor shortages are high, more and more attention is paid to automating processes. During the research, I worked on the related literature and studies to determine the factors influencing the talent market.
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Analysis of Henbuk Startup Value Using a Scorecard Assessment Method
1-12Views:341This study aims to determine the valuation value of Henbuk's startup by conducting qualitative and quantitative analyses. Henbuk is a startup engaged in e-commerce. The Henbuk startup is currently in the initial funding stage, and the founders are opening opportunities for investors, which can later support operational and development activities. In obtaining funding from investors, the Henbuk startup requires an initial assessment of the company's value. The score assessment consists of several indicators, e.g., quality of the founder and team, opportunity size, product and technology, competition, marketing, sales and partnerships, and the need for additional investment. The results of the value assessment are obtained by using the Scorecard Assessment Method. The results of this study may help to determine the real value of other start-ups for the investors in the future.
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3X3 Basketball Tournaments in Debrecen
231-250Views:355Faster attacks, spin speed, increased adrenaline levels, vehement play. This is all about the 3X3 basketball. In Debrecen, the first 3X3 basketball matches were held in 2015, most of them did not even think that the sport would be popular in Hungary as well. Practically, from the start of the first minute, the games were played with great success. Following the successful settlement, the International Basketball Association immediately offered a 3-year contract to Debrecen. The purpose of our research was to examine the 3X3 basketball tournaments in Debrecen, which was analyzed using a questionnaire and an in-depth interview. 69% of the respondents participated in the 2016 and 2017 events, but only 37% attended the 3X3 basketball tournaments that were held for the first time in 2015. It can be stated that this trend is growing and the event is gaining popularity nationwide. Sponsors and sponsors covered every issue of the event so the event was free of charge over the years. 72% of fillers, however, are willing to spend money on a possible entry fee. In terms of revenue growth, the introduction of admission fees is unlikely to reduce interest. Up to 1200 seats have been filled up for the event every year. Therefore, it is not surprising that a lot of people would like to enjoy a higher auditorium with more space. The introduction of 4-point boundaries (3 points) for 3X3 matches would be a great opportunity to try the "little brother" of basketball in the 4-point so that it can be introduced in traditional basketball. Hungary became the pioneer of the sport due to the results of the Hungarian national team and the successful organization of sporting events.
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Selection of Possible Installation Sites for Sour Cherry Refrigerated Containers and Estimation of Container Volumes to be Installed Using GIS Tools
108-115Views:170The purpose of this study is to propose the selection of installation sites based on publicly available data and sour cherry refrigeration container specifications, as well as to estimate the number of containers to be installed at possible sites. Today's escalating fuel supply and fuel price extremes make it particularly important to develop a sensible logistics sub-solution in the complex process of production, harvesting, storage, processing and sales. We undertook to develop a geospatial system that can be built and operated economically, its data sources can be updated occasionally or even at regular intervals, it is suitable for producing other outputs with additional descriptive or spatial data.
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A Literature Review of Modern Branding
63-73Views:391In the modern business landscape, branding goes beyond identifying products and services; it has become a crucial factor for corporate success. The leadership branding, and employer branding emerges as a key strategic tool in gaining competitive advantage, fostering loyalty, and enhancing engagement. Personal branding, as the conscious presentation of individual values and capabilities, supports leaders in strengthening credibility and trust. Leadership branding encapsulates a leader’s personality and style, serving as an inspiring example within the organization. Moreover, employer branding reflects the corporate culture and workplace values, making the organization attractive to talented employees. The aim of the study is to demonstrate how personal branding, including leadership branding and employer branding, can contribute to the more successful operation of a company, highlighting the synergy between the different levels of branding and their economic and social impacts.
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Egy világméretű sportesemény, a 2017 Vizes Világbajnokság néhány társadalmi aspektusa a jövő managereinek szemszögéből a felkészülési időszakban
40-59Views:959Hungary hosts the 2017 FINA World Championships and Master’s Championships, one of the world’s largest sport event. Besides exploring the influential factors behind the potential effectivity, this study aims to identify social effects related to the event. Students in higher education today are the next generation of managers and company owners, therefore their attitudes and opinions will be determinative in terms of the decision-making. The empirical research took place in the University of Debrecen, the most populouses University of Hungary, 6 month before the official opening ceremony of the Championships.
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Future Power Plant Portfolio Analysis from the Point of View of Minimum Cost and Emission Optimization
61-77Views:185The article examines the expected composition of the power plant portfolio in Hungary by 2030. The indicators considered are the life-cycle unit costs (LCOE) and the life-cycle specific carbon dioxide emissions (LCA(CO2)) of the power plant types. The minimum of these two indicators, as objective functions, is determined by a linear programming method for the power plant portfolio. The results show that the LCOE minimum for the power plant portfolios in 2030 is worse in absolute terms and better in specific terms than in 2021. In both absolute and specific terms, the LCA(CO2) minimum is more favourable in 2021. These results are met under the thirty and twenty-five percent electricity import scenarios. With twenty percent imports, the absolute values are worse and the specific values are better for both indicators. On the other hand, the results of the calculations for 2030 fall short of the 2030 Agenda of the Institute for a Green Transition. This is due to the delay in commissioning a new nuclear power plant and the transformation of industry with increasing electricity demand. For the portfolios under review, a minimum of thirty percent of domestic generation from renewable sources is met. This contributes significantly to the European Union's ambition for the sector to be net greenhouse gas-free by 2050.
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Challenges of the Quality- and Change Management in the Context of Upcoming Social-Industrial Changes (5.0) – Conclusion of a Survey
138-150Views:313The upcoming industrial-social revolution, which may be called the 5.0, is emphasizing the coordination of the value-creating work of technology (machine) and man. This approach wishes to move towards sustainability, which deserves a significant role in nowadays through the world empathizing the negative effects of the wolrd. During my research I was looking for the answer that how the extended industry 4.0 and its tone be in Hungary via supply chain of the automotive industry. During my research I was looking for the answer that how the extended industry 4.0 be in Hungary and its tune through supply chain of the automotive industry. I also have examined that which changes are justified regarding management systems in interest of efficiency and emphasizing the human capital by leaders interviewed. As a part of qualitative research in-depth expert interviews were interpreted with help of content analysis based on the methodology of grounded theory. The results demonstrate the need to review and change existing processes in order to ensure that the potential of human capital is not lost and that technological development, even more so, is at the service of human resources in order to achieve its efficiency and effectiveness. Among the possible tools we can find the re-structurizing changes of post tracking processes of the audits in management systems providing quality. Furthermore, the practical implementation of multifactorial statistical process control in the evaluation of processed data, which may be one of the essences of industrial (IoT) data.
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Studies on Consumer Motivation Among Users Of Fitness Services
442-453Views:409The rate of inactivity experienced world-wide is the cause of numerous health problems. The sedentary lifestyle of the population represents a great burden to a nation’s economy. The health indicators of Hungary are below the European average, not only those concerning physical activity, but also with respect to smoking, nutrition, and alcohol consumption [1]. In 2013, only 38% of the Hungarian population exercised regularly, while 62% rarely or never [2]. The diseases associated with inactivity represent a higher burden to the economy than the costs of raising the level of activity would be [3]. Based on previous studies, the motivating factors for leisure athletes in Hungary are the preservation of health, to increase physical strength, relaxation, recreation, the love of exercising, and stress management [4; 5]. The sports facilities available to a wide range of people, the fitness clubs offer the possibility to join regular sports activities, which is why it is necessary to examine the motivation behind the participation of athletes taking part in the trainings provided by fitness facilities. Many previous studies examined the goals of athletes and the motivational factors behind exercising, and came to the conclusion that trainings held in fitness rooms and at home are related to intrinsic motivational factors, while taking part in other sports activities are related to intrinsic motivational factors [6; 7]. The focus of my study are leisure athletes using the services provided by fitness clubs (753 people), of whom I evaluated the motivational factors behind taking part in trainings. The results show that the motivational factors driving consumers of fitness services show a ranking that is identical to those of other leisure athletes, with most of them taking part in fitness trainings in order to preserve their health, to improve physical strength, and for recreational purposes, while the improvement of physical appearance also plays an important role.
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Labor Market of Enforcement of People with Technical Qualifications in Hungary
6-10Views:179The main purpose of my research was to investigate the validity of those with technical qualifications in the territory of Hungary.
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The Relationship Between Leadership and Management and Quality Management: Systematic Literature Review
48-62Views:389This publication is intended to examine the close relationship between quality management and leadership and organization, highlighting the possibilities of increasing organizational efficiency in both industrial and non-industrial environments. During the systematic literature review, we examined the role of leadership, the closely related organizational culture, and quality management. The publication aims to explain how quality systems and frameworks, such as ISO and the EFQM model, support strategic planning and sustainability, thus providing direction for modern organizations. The research emphasizes the importance of digital transformation and knowledge management, and we have formulated the future research goals that can advance the productivity of organizations.
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CSR Reporting Practices of Hungarian Banks
70-81Views:262The disclosure of information on the exercise of corporate social responsibility (CSR) is the tool most frequently used by companies to promote understanding of the social and environmental performance of an organisation and to improve relationships with stakeholders. For most of the world’s largest companies, reporting on non-financial information appears to be a continuing trend, so it is essential to present the new corporate reporting trends of the 21st century. The disclosure of socially responsible information will be analysed, with a focus on the application of the Global Reporting Initiative guidelines related to CSR. Global Reporting Initiative (GRI) is the best-known framework for voluntary reporting of environmental and social performance by business worldwide. The main objective of the paper is to explore the corporate voluntary disclosure practices of the listed and non-listed banks in Hungary. The extent of voluntary disclosure has significantly improved for decades worldwide, but the situation is not that obvious regarding the Hungarian financial sector. This paper aims to describe the status of disclosure practices of corporate sustainability in the annual reports, sustainability reports or CSR reports of the banking industry in Hungary. Also, increased corporate visibility and financial risk increase stakeholder demand for transparency on the social impact of financial institutions and their CSR practices. Finally, the analysis and subsequent comparison of available CSR reports of banks will be presented.
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Six Sigma in preconstruction: case study on improving of reinforcement steel processing
49-60Views:268Lean process improvements are crucial for enhancing production efficiency. In my research, I examine the application of the DMAIC methodology to develop the MEP facility within the framework of lean Six Sigma. Highlighting the challenges of precast concrete production, my study details how lean management aids in efficient process design and measurement. Introducing lean Six Sigma methodology involves standardizing processes and ensuring their effective development, contributing to the facility's efficiency
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Dual Focus of Supply Chain Resilience and Sustainability: A Size-based Comparison between SMEs and Large Organizational Approaches
1-15Views:214The research investigates how organizational size influences the implementation of supply chain resilience and sustainability practices. While resilience and sustainability are increasingly recognized as interrelated priorities, existing literature often overlooks how firm size conditions strategic behaviour, particularly the distinct constraints faced by small and medium-sized enterprises (SMEs). To address this gap, the study employs a two-phase, mixed-methods approach. First, a structured literature review identifying the current state of academic research on the field. Second, a global survey of 252 supply chain professionals captures quantitative data across SMEs and large organizations. Statistical analysis tests three hypotheses regarding core aspects of driving resilience and sustainability outcomes. Findings show that large firms tend to formalize strategies more thoroughly, especially in risk detection and sustainability goal setting. However, SMEs demonstrate comparable resilience through informal, agile approaches and supplier collaboration. Overall, strategic effectiveness does not vary by firm size, but implementation pathways do. This study contributes original empirical evidence to the limited comparative literature on organizational size in supply chain strategy. By introducing size as a moderating variable, the research advances theoretical models and highlights the need for differentiated tools, policies, and partnerships. The findings aim to hold practical value for managers, and support businesses seeking to design scalable, inclusive approaches that enhance resilience and sustainability across the entire supply chain spectrum.
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Changes in the financing of domestic research and development
153-161Views:258Nowadays, the fourth industrial revolution is taking place at an incredible speed, with innovation at its heart. Of this, R & D funding is of paramount importance, which is directly or indirectly one of the most important tools for increasing corporate competitiveness. The study examines trends in domestic R & D expenditures over the past one and a half decades. It focuses on the extent to which the financial crisis has affected the amount of funding resources and their structure. From an international comparison, Hungary and the European Union spend much less on research and development than those in the global competition. The impact of the crisis is reflected in the decline in the growth dynamics of R & D expenditures, but it has not been solved solely as a result of the crisis. Changes in the domestic structure of expenditures in recent years are encouraging and are in sync with the change in attitude that is considered desirable in R & D funding. If we examine the domestic statistical data more thoroughly, we can no longer be very satisfied. However, from trends in data from recent years, it becomes apparent that neither Hungary nor the European Union will achieve the 1.8 and 3.0 per cent of GDP R & D spending by 2020.
