Vol. 9 No. 1 (2024)

Management Sciences

Analysis of Henbuk Startup Value Using a Scorecard Assessment Method

Published:

March 28, 2024

https://doi.org/10.21791/IJEMS.2023.033

Authors

Ni Made Estiyanti,

STMIK Primakara, Accounting Information System Study Program; University of Debrecen, Karoly Ihrig Doctoral School of Management and Business. Hungary.

Ni Kadek Puji Lestari,

STMIK Primakara, Accounting Information System Study Program. Indonesia

I Gst. Agung Pramesti Dwi Putri,

STMIK Primakara, Accounting Information System Study Program. Indonesia

Domicián Máté

University of Debrecen, Faculty of Engineering, Department of Engineering Management and Entrepreneurships. Hungary

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Keywords

startup stage valuation seed funding scorecard valuation method

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Copyright (c) 2023 Ni Made Estiyanti, Ni Kadek Puji Lestari, I Gst. Agung Pramesti Dwi Putri,, Domician Mate

This work is licensed under a Creative Commons Attribution 4.0 International License.

How To Cite

Selected Style: APA

Estiyanti, N. M., Puji Lestari, N. K., Pramesti Dwi Putri, I. G. A., & Máté, D. (2024). Analysis of Henbuk Startup Value Using a Scorecard Assessment Method. International Journal of Engineering and Management Sciences, 9(1), 1-12. https://doi.org/10.21791/IJEMS.2023.033

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Abstract

This study aims to determine the valuation value of Henbuk's startup by conducting qualitative and quantitative analyses. Henbuk is a startup engaged in e-commerce. The Henbuk startup is currently in the initial funding stage, and the founders are opening opportunities for investors, which can later support operational and development activities. In obtaining funding from investors, the Henbuk startup requires an initial assessment of the company's value. The score assessment consists of several indicators, e.g., quality of the founder and team, opportunity size, product and technology, competition, marketing, sales and partnerships, and the need for additional investment. The results of the value assessment are obtained by using the Scorecard Assessment Method. The results of this study may help to determine the real value of other start-ups for the investors in the future.

References

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