Search
Search Results
-
Theoretical review of corporate communication with special attention to linguistic effects and communication noise
82-88Views:555Based on literature, the aim of this review is to provide a clear vision of the general aspects of communication, the linguistic effects in communication, and noises in organizational communication and their solutions. Regarding the review of different disciplines, the basic concept of communication appears differently; communication noises must be considered in all the cases during communication. Noise includes physical phenomena, psychological factors, but it can also be interpreted as linguistic or intellectual barriers, such as those arising from the interpretation of loanwords and different wording. In Hungary, research on the effectiveness of organizational communication has examined the effect of different wording of job advertisements in a general framework, research results on the use of loanwords and different wording are found in linguistic research.
-
Establishing and maintaining successful business relationships at the University of Debrecen: the importance of communication between institutions
27-34Views:137In the B2B sector, communication between individual organizations has undoubtedly always played a significant role. However, the changes of recent years have also significantly changed the structure and operation of certain higher education institutions, which has brought with it an increase in openness to the business world. Communication is one of the pillars of establishing successful business relationships, but traditional communication models are not always able to meet the dynamic needs of the modern business environment. Not only universities can benefit from improving communication processes and tools adapted to these expectations, but it can also be beneficial for students participating in higher education. In this research, we set the objective to explore what communication processes are currently taking place between institutions. In order to achieve our goal, we conducted qualitative research, as this allowed us to gain deeper insight into the position represented by companies on the topic. We conducted semi-structured in-depth interviews with the partner institutions of the University of Debrecen in the second half of 2024 and in January 2025. During the discussions, the effectiveness of communication platforms in terms of maintaining contact with the university and other business actors was explored. The interviews highlighted that partners primarily consider the website and email to be the most reliable sources of information, while social media platforms (such as Facebook and LinkedIn) also play a significant role in day-to-day communication. In addition, personal meetings and networking events remain indispensable for building trust, and the importance of connections based on trade fairs and recommendations was also confirmed when it comes to reaching new partners. The findings clearly reveal both a need for and an openness towards developing new, multi-channel and targeted communication models that align with the specific characteristics of the domestic and international B2B sector. Alongside traditional tools (e.g., phone, email), the more conscious and strategic use of modern digital platforms may contribute to managing future relationships more effectively and strengthening the institution’s image.
-
New standards in public administration? From the electronic communication to the electronic public administration
41-58Views:272The aim of my PHD research is to give a comprehensive picture of about the Hungarian electronic public administration’s legal regulation and its solutions by "exploring" the international legal regulation in the century of 21. I would like to pay particular attention to the changes generated by eGovernment, such as for example: the changes and development in the persons’ role, rights and obligations. The question arises that when we speak of electronic procedure, we only emphasize one type of communication, a procedural feature, or a separate type of procedure. In the context of this essay, I would like to introduce my hypotheses and research aspects that have been discovered at the beginning of my research, and the more important concepts of the electronic public administration, which significantly determine the course and directions of my research progress. In this research first of all, I prepare my hipotesis, draft my researching aspects, furthermore at the hungarian law environment I analyse the electronic public administration’s concepts, such as basic principles, the electronic public administration’s persons and technical concepts.
-
“Stay Home” - Moving to Home Office in the Northern Great Plain Region
37-47Views:410The changes resulting from the covid epidemic have led to an unprecedented spread of the Home Office. In our study, to examine the advantages and disadvantages of working away from work, we chose an organization’s Northern Great Plain Region where face-to-face negotiations are essential, so they were rarely used before the emergency, but were switched en masse due to changed circumstances. We sought to answer which of the literature factors significantly impacted employee satisfaction related to teleworking and the need to maintain it after an epidemic. Based on the regression analysis results, we found that employee satisfaction with a greater desire to switch to telecommuting, proficiency in solutions replacing personal communication channels, and perceived improvement in work-life balance has a positive, uncertainty and stress associated with implementation. Workers would be happy to work in this form in the future if they desire to switch to teleworking became more pronounced at the time of introduction. However, the fear of switching, higher age and lack of managerial feedback would lead them back to the workplace. As a suggestion, we stated that managerial support is vital throughout the process, which should be reflected in employees’ involvement in the decision-making process, the appropriate replacement of the personal communication channel, and more frequent feedback. In improving work-life balance, a leader can be on the side of time management to help his followers by prioritizing tasks. In the Home Office experience process, these measures can help employees experience the benefits of telecommuting more.
-
Testing the employee performance prediction capability of selection tests
6-17Views:217We can find several studies about employees performance in the management literature, but it remains an interesting topic in researches in the future, due to the increasing worldwide labour shortage. Finding the suitable employees is becoming more prominent among companies due to the increasing competition. The main aim of this study is to test the capability of selection tests (ability, readiness, competence tests) to predict employee performance. In order to answer this question employees (N=50) from a Debrecen based company in service sector have been analysed. General intelligence and conflict handling style have been estimated, as well as the evaluation of the employees by their supervisors. Some biographical data were used as control variables. The statistical analysis was based on descriptive statistics and multivariate, linear regression models. Based on the results we can concluded that being a female, having a university degree or the 1-3 years of employment at the company were in positive relationship with the employees communication skills significantly; the conflict handling style ’problemsolver’ tended to increase the expected value of the problem-solving skills; general intelligence was positively connected to the expected level of the Régiókutatás Szemle 2019/1 sz. DOI: 10.30716/RSZ/2019/1/1 7 measured job-specific skills; while no significant linear relationship was detected between in MS Office skills and other variables.
-
The awareness and recognition of the tourism brand "Heart of the Hungarian Great Plain" and its attractions
67-74Views:246The objective of developing a geographical area is, first and foremost, the effective operation, the provision of an appropriate place to live and the well-being of its inhabitants, through the creation of appropriate economic, cultural, technological and ecological conditions. According to Ritchie-Crouch (2003), a tourism destination is competitive, if it has the capability for increasing tourism revenues, attracting tourists continuously, providing visitors with memorable experiences that meet their expectations, and furthermore, for profit generation. At the same time, however, the well-being of the local population must be maintained or increased by the preservation of resources for the future generations (i.e. keeping principles of sustainable development). The dynamic growth in tourism demand is also leading to increased competition between destinations. Intense competition also poses a challenge for the tourism marketing organization in the target area in terms of image building, product development and communication. However, the successful development of tourism can only be achieved through a well-functioning, well-cooperating system. Cooperation is needed both at regional and tourism product level. Although the slogan of Jász-Nagykun-Szolnok County as a tourism brand, the "Heart of the Great Plain" meets all the requirements for mottos, the recognition by travellers must be validated with market survey. A large sample (n = 1037) survey was conducted among domestic tourists visiting the destination in summer 2019. 71.6% of the respondents identify the county well by the brand “Heart of the Great Plain”, and the proportion of bad answers was trifling. In addition to the recognition of the tourism brand, the research also covered the assessment of the county's various tourism attractions. Twenty-nine tourism attractions were evaluated by the respondents as to whether they were visited or known. Based on the survey results, the well-known supply elements are Lake Tisza, Abádszalók, Jászberény Zoo and Botanical Garden, Cserkeszőlő, the spa resort, Tiszavirág Festival and RepTár, Interactive Aviation Museum in Szolnok. Although the awareness of county tourism attractions is considered favourable, twelve attractions had not been visited by 10% of non-county respondents until the date of surveying, and at least one quarter of respondents in each attraction were negative for a possible future visit. The conclusions of the research point out that by exploiting and developing the existing attractions in the destination, tourism innovation is needed to provide complex experience packages to reach a wide range of tourist segments. This can lead to a significant increase in the number of visitors.
-
Empirical analysis of domestic reading attitudes
23-32Views:48Reading is one of the oldest recreational, educational, and developmental activities, which supports not only vocabulary, knowledge, but also imagination and mental health, among other things. The book market has been repeatedly forecasted as a weakening market, a market of disinterest, but the results and consumer trends do not confirm this. During and after the pandemic, reading began to grow again, and the trendiness of book reading, the subculture-forming effect of reading itself, became stable again. This was helped by the fact that new trends began their conquests alongside and within entertainment and fiction. Regionally, our country is in the middle of the EU based on leisure reading habits.
In our primary research, we examined consumer attitudes in this regard using a questionnaire survey, involving the opinions of 647 domestic respondents. Of these, we also dealt separately with the group of “bookworms” that generates the most demand. During the study, we tried to explore their preferences using attitude scale questions, and the socio-demographic background influencing them with cross-tabulation analyses. Using the compiled statements, we were able to conduct principal component and cluster analyses, based on which we established that the reading groups view the community-building nature of reading differently, its developmental effect, its early developmental nature, and its nature as a gift. During our study, there were significant differences between those who are fully committed to reading and recognize its community-building nature, the lonely bookworms, and the more passive group, compared to the average.
Based on our results, it can be said that the differentiation of marketing strategy along the different consumer segments, and also the communication opportunities within them, is of paramount importance in this industry, since this market cannot be viewed as a homogeneous whole, not even in the case of large book consumers.
-
Online shopping behaviour in the Northern and Southern Great Plain Regions
13-24Views:560The aim of our study is to reveal the attitude of consumers related to online shopping, the advantages and disadvantages of online purchasing, the regional characteristics of purchasing food online. The literature review was carried out by a comparative analysis of the publications of the factors influencing the purchase decision, the advantages and disadvantages of using online channels as a priority. The secondary research, in addition to the changes in global and then Hungarian online retail, the FMCG sector and customer behavior. Primary research the survey was conducted using a standardized, structured, online questionnaire with the participation of students from the University of Debrecen and the Sándor Wekerle College of Business. The socio-demographic characteristics of the respondents (623) were measured according to the defining characteristics of online shopping. The rate of online shopping by residents living in the Great Plains region is 6 percentage points lower than the national average, poor result in the online purchase of food. The advantages of online shopping, the importance of convenience and saving time is rated equally, while other factors, e.g. the assessment of home delivery was different. Diadvantages are the terms of payment and data security. The future intention to buy online is uncertain and they imagine it within limits, and the potential purchase can only be linked to durable foods. Region-specific and product-specific (food) analysis of online shopping. Attitudes towards online shopping, based on regional characteristics, justify the fact that it would be more appropriate for store chains to use a differentiated marketing strategy, which may primarily affect marketing communication and sales organization.
