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ACCESSIBLE TOURISM SERVICES IN THE NORTH GREAT PLAIN REGION
77-81Views:138In the ever-increasing competition between the tourist destinations, the rethinking of the primary and secondary attraction factors (Bácsné et. al., 2018), their re-planning, supplementation, and development are indispensable. This is also true for Hungary and the Northern Great Plain region, where the availability of therapeutic and thermal water is a priority factor (Müller & Könyves, 2006; Müller & Kórik 2009; Michalkó & Rácz 2011; Löwei 2017). The further development towards accessible tourism, even for a long-standing, well-established destination in health tourism is to be considered, in order service providers not only could strengthen their existing position but also open up to new markets and consumer groups (Mosonyi et. al. 2013, Lengyel 2015). The understanding and implementation of strategies for new consumer groups include the product and service evaluation based on individual leisure constraints.
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INVESTIGATION OF DEMAND AND SUPPLY ELEMENTS OF LEISURE SPORTS IN THE HEALTH TOURISM OF NORTHERN GREAT PLAIN REGION
45-54Views:213Nowadays, leisure and recreational trends justify the significant appearance of health-conscious consumers, among whom the need for various recreational sports and fitness services is formulated during their holiday, to which the hotel offerings are adapted. The aim of our research was to analyze leisure sports offerings of hotels in the Northern Great Plain region (n = 39) and the development of hotel guests (n = 141) demand for leisure sports and fitness services. The results of our research confirmed, that 23.4% of the guests are influenced by the recreational- and 19.1% by the sports elements of the hotel offerings. 62.4% of those surveyed find it important to have the possibility for leisure activities during their stay, and 70.2% of them use these services during their stay. Music and dance forms of exercise, outdoor sports (cycling, hiking), and fitness room services have proven to be the most popular. The preference system of males and females differed, in which we could identify a significant difference: while females preferred yoga and the conditioning treadmill, males preferred the use of free weights.