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• Carmen - How are we growing old in cyberspace?

  25-37

  Dalma Tóth

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  105

  Introduction: Cyberspace is a platform which determines us for many decades. Socialization takes place not only in school, workplace, or family, but also in social media which means that every age group is affected.
  Aim: The aim of the paper is to pop up questions in connection with growing old in cyberspace with the help of a work of art of Stromae.
  Methodology: The videoclip can be considered as a short content of the critical view of Twitter. In Hungary this platform hasn’t been so popular, however, it is a symbol of social media thus it can be interpreted to the tendencies that can be seen worldwide. The materials of the analysis are the pictorial representations of the videoclip, while the analytical tool is the theory and practice of social representations.
  Theoretical background: To analyze the work of art, theories in connection with socialization and social representation are used in order to have a deeper understanding of processes of consumer society while aging. Life events - birthdays, eating out and visiting cinema - are enhanced to see examples of possible individual failures and also the extension of these failures to society.
  Conclusion: The visual representation of pop music plays a socially responsible role that affects all age groups. Raising awareness about responsible use of social media should not only be limited to young people in the future but also extended to the elderly as vulnerable social groups of society.