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• Narratives of Ageing and Memory in Contemporary Global North Cinema: Analyzing the Impact of COVID-19

  111-112

  Rodriguez Julieta Atenas

  Views:

  188

  Media representation, such as shows and films, are commonly the primary source through which younger people encounter a variety of depictions of old age and medical conditions. These portrayals significantly shape public perceptions. Taking this into consideration this research investigates contemporary portrayals of ageing and memory, with a particular focus on dementia, in Global North cinema. It examines how recent Western films reflect a change of the societal perceptions of ageing and memory in the aftermath of the COVID-19 pandemic.

• Rewriting Female Ageing: Positive Later-Life Narratives in Post-COVID Cinema from the Global North

  49

  Rodriguez Julieta Atenas

  Views:

  7

  Ageing has surged as a central theme during the COVID-19 pandemic, gaining visibility in social and cultural discourse and narratives. This new cultural attention opened space for an in depth analysis of how later life is framed within narrative cinema, particularly for women.

• Content Creators Above Sixty: A qualitative analyses on the ageing discourse by older adults on TikTok

  46-47

  Regina Gradwohl

  Edit Pauló

  Views:

  171

  Platforms of social media and online memes often paint a similar picture about older adults: technophobes, who cannot keep up with the vastly changing world of the internet. Despite this, the number of older internet users grows rapidly, even on platforms associated with the younger generations, such as TikTok.

• Narratives of Senior Social Entrepreneurship in the Silver Economy

  55-56

  Andrzej Klimczuk

  Views:

  198

  The basic assumption of the paper is the recognition that the complexity of the challenges related to population ageing forces the development of cooperative links in the area of the silver economy between public policy entities representing various sectors. In other words, there is a need for more intensive and better-coordinated cooperation between organisations in the commercial sector, public sector, non-governmental sector, informal sector and social economy sector (e.g., cooperatives).

• Seventies - A dystropia about the Hungarian society

  46-65

  Dalma Tóth

  Views:

  277

  Introduction: Ageing society is an ever-raising issue, however, not so many movies use critics towards it. The movie Seventies had its debut in Hungary 2014. Its specificity is the lens that were used to show the deficits of the attitudes towards the elderly in Hungary.
  Aim: The aim of the paper is to explore the dystopian nature of the pseudo-documentary in order to show a picture of the possible deficits in Hungarian society with the help of the narratives of the artwork.
  Methodology: In this paper a social psychological approach is considered as the process of affective characterization of movie scenes which are analysed with content analysis.
  Theoretical background: There are two main aspects that are held in the analysis, the cognitive schema theory and the nature of dystopian content as a filter for the interpretative framework. Cognitive schema theory is used for perception and cognition of scenes, canonical set-ups, and interpretation-processes. In the analysis, the focus is on the memory objects, the mental models and the cognitive fields.
  Conclusion: The film experience includes a sort of awareness of the perceived scenes, thus the real world can be divided from imagination. Indeed, subjectivity and the shaping process of our reality are serving the demands of one’s aspects. Therefore, the film can be considered as a valuable starting point of a debate of the future of Hungarian society, highlighting the situation of elderly.