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• SUPPLY MANAGEMENT IN TOURISM WITH GENERATION SPECIFICITY

  Márta Kóródi

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  Both tourist service providers and tourism developers it is becoming increasingly important to take into account the generational aspects. Generation’s problem is classically related to the activity of human resource management as a factor for employees involved in providing personal services appearing an integral part of the supply. The second one, but not the secondary aspect is related to the generational characteristics of demand that should be reflected in the supply of services. Generational demand characteristics are identified by a primary, question-based method, and the supply was analysed by observation generations’
  specific tourist products. Comparing the obtained results leads to the conclusion about the adaptation to the generation needs.