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• Detailed analysis of the Szolnok Television reception opportunities and the habits of TV shows viewing

  113-117

  Zoltán Máté

  Views:

  101

  The treatise deals with the the views and preferences after the changes of Szolnok Television reception opportunities. With the using of the survey’s results, it publish general result about the technical options of the Szolnok Television’s reception and about preferences and views of the visible programs by comparing the hungarian large commercial channels’ datas. Based on its own calculation methodology prepare a ranking of the discretion for the test channels and make
  statements the Szolnok Television connected further development opportunities. 

• The Analysis of Energy Drink Consumption Patterns among the Residents of Budapest in their Twenties

  113-127

  Andrea Orgovány

  Views:

  246

  In this analysis I examined the energy drink consumption patt erns of the residents of Budapest in their twenties. My goals were to get information about consumption patterns, to find out the main factors influencing choice, to learn about their knowledge about energy drinks and to determine the connections between the regularly consumed energy drink brand and its recognition by consumers with the help of a sensory test. My primary research was carried out with the help of qualitative (personal interviews) and quantitative (blind tests, questionnaire) research methods. The research findings show that the examined consumers drink energy drinks most often while awakening and partying. They drink them against tiredness and to improve concentration. Most consumers think that energy drinks are harmful; however they like and drink them.

• Analysing of the health awareness of soft drinks among young adults using an eye camera test

  Cintia Szilágyi

  András Fehér

  Alexa Berencsi

  Views:

  211

  The megatrend of striving for healthy nutrition is a constant and indisputable reality. In our pilot research, we investigated an essential but often overlooked area of nutrition for consumers, focusing on the well-known players in the hydration field: soft drinks. Our study involved a group of 30 high school graduates aged 18-19, who represent a real purchasing power in the food market, and therefore the understanding of the mechanisms behind their purchasing decisions is a key issue. Our primary research was structured along two main pillars, the first was to understand the internal unconscious influences, which we investigated using a fixed eye camera. The second pillar consisted of a questionnaire survey, in which we asked participants about their background, their individual preferences and questions about what they saw during the eye-camera study. Monitoring gaze tracking enabled us to examine what participants were focusing on when they looked at the front or information side of a beverage package. Our research also included an eye-camera analysis of promotional posts on social media platforms. We compared the data collected using the eye camera with the subjective health awareness of the participants and created groups. For each group, aggregated heat maps were created, which provide a visual representation of the distribution of gaze in each image.

• Customer Satisfaction Survey at a Meat Wholesale Company

  149-157

  Brigitta Zsótér

  Réka Zahorecz

  Views:

  85

  We conducted a customer satisfaction survey at a meat wholesale company. It can be concluded from the results of the survey that customers are mostly satisfied. The most important problem is unpunctuality, the unreliable fulfilment of orders which generally the producers should be blamed for. The company wants to extend its offer with frozen products. One part of the survey focused on the question whether the partners would buy products of this kind from the company. On the basis of the answer we suggest that they should extend their selection this way, too.