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• Communication Strategy Use in English Conversational Discourse

  61-67

  Zsuzsanna Tóthné Herbst

  Views:

  141

  The ultimate goal of language learners is to communicate efficiently and fluently in the given second language, which is hard work to reach. They are learning the language for long years, and it may happen that theoretically they are familiar with all the grammar intricacies, but practically they are not able to ask for even a glass of water in real situations. The question is whether the use of communication strategies could help to cope with the difficulties by their direct teaching. A few years ago I conducted a research to find out what kind of interactive strategies the learners are using and to provide a full list of them. The publications at that time did not deal with strategies specifically in the teaching material. I used my own list. The latest books, however, put a stress on useful phrases. So the question is whether the fact that they draw attention to strategies in separate sections, will bring significant changes in the learners’  communication.

• The improvement of speaking skills at pilot courses at the College of Szolnok in the light of the findings of our labour market survey

  68-75

  Beáta Busi

  Edit Kiscsatári

  Views:

  85

  The research conducted by the College of Szolnok in 2013 on the language requirements of the labour market revealed that what employers mostly find lacking in careerstarters is the confident and proficient use of foreign languages. On the basis of the research findings the subjects taught at the College have been developed in a practiceoriented direction. In our lecture we elaborate on the possibilities of improving the communicative competence at our pilot courses. We give a survey of the phases of the improvement of speaking skills, the most important condition of the communication process. We present the task types characterising the various phases of the development process, the strategies of teaching vocabulary using some German examples taken from some textbook series (Alltag, Beruf & Co.) used at the pilot courses.

• Branding Hungary as a Health Tourism Destination: Asynchrony Problems

  68-72

  Attila Lengyel

  Views:

  124

  Branding a country as an attractive tourism destination is an extremely complex and long-term endeavour. There are several brand assessment systems using diverse methodology for creating brand indices for countries. In the Bloomberg brand indexing system Hungary is ranked 20th in Europe and by Future Brand 23rd in 2014. These placements are indicators of a relatively poor performance of Hungary as a nation brand and warrant an integrated image building effort
  independent from the changing political power structure. There are certain basic principles to adhere to in branding a tourism destination be it settlement, regional or country level. One of the keys to succesful branding is synchronising marketing efforts on different levels. Asynchronous communication and strategies lead to confusion in image perception, hence the weakening of the brand. The present paper aims to examine some of the asynchronies in the branding of Hungary as a health tourism destination.