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Economica

Vol. 14 No. 3-4 (2023)
Articles

Examining the effectiveness of online marketing tools among anglers

Published:
March 20, 2024
DOI Linkhttps://doi.org/10.47282/economica/2023/14/3-4/11391
Author
Norbert Váradi
View
hu
Keywords
Online marketing marketing communication online marketing communication tools online shopping habits social media
How To Cite
Selected Style: APA
Váradi, N. (2024). Examining the effectiveness of online marketing tools among anglers. Economica, 14(3-4), 68-82. https://doi.org/10.47282/economica/2023/14/3-4/11391
Abstract

The use of online marketing tools has now become essential for businesses operating in the commercial sector. In order for businesses to increase their sales volume and brand value of their company, they need a continuous online presence while keeping up with current trends. High-quality, unique content captures the attention of consumers, who later become regular followers of the business not only online, but their personal presence can also be strengthened in physical stores. Using questionnaire research, I assessed the effectiveness of online marketing tools among anglers.

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