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• Literature analysis of the language challenges and the responses thereto of European multinational companies

  101-119

  Edina Várnagy

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  159

  Language diversity is an inherent part of international business transactions,
  despite the dominance of English. The challenge for management, HRM, and
  employees in multinational companies is to find the right strategy. Multinational
  organizations can be categorized using the EPRG (ethnocentric, polycentric,
  regiocentric, geocentric) model, according to how they define their relationship
  with subsidiaries, and how they operate in foreign markets. Using this model,
  conclusions can also be drawn from their applied language strategy.

  JEL code: F23, Z13