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• A reklámberuházások versenyre gyakorolt hatásának és gazdasági növekedéssel való összefüggéseinek vizsgálata

  Karmen Kovacs

  Views:

  128

  The amount of advertising investments is increasing dynamically worldwide, but returns are decreasing significantly. This is largely the consequence of growing market competition. In connection with this I analyze the role of advertising and the effect of advertising on demand and competition, then I study the relation between advertising and economic growth in this paper. I have conducted a survey among European countries to scrutinize the relation between advertising expenditures. My other assumption had to be rejected as a positive relation does not exist between GDP per capita and advertising investment rate.

  Journal of Economic Literature (JEL) classification: D21, E01, M21, M37

• Konferenciabeszámoló: ASFEE, 2019 – Toulouse

  126-128

  Karmen Kovacs

  Views:

  165

• The improvement and the new manifestation of the Veblenian conspicuous consumption theory

  23-35

  Karmen Kovacs

  Views:

  418

  This paper focuses on how the Veblenian conspicuous consumption theory has been developed further by the theorists of modern economics. The connection between status, status goods and conspicuous consumption is underlined in the discussion. It is emphasized that the price has a multiple role, however, the hypothesized positive relation between price and quantity is not necessarily valid. The wide-ranging motivations and consequences of conspicuous consumption are also analyzed. Finally, the new features of conspicuous consumption are discussed, that is, instead of wasting money on goods, cultural capital and taste have become the core of conspicuous consumption, and instead of focusing on wealth, the contexts of income have become relevant.

  Journal of Economic Literature (JEL) Codes: D11, Z13