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Competitio

Vol. 4 No. 1 (2005)
PhD student papers

Consumers' and producers' evaluation of quality

Published:
2020-08-24
DOI Linkhttps://doi.org/10.21845/comp/2005/1/9
Author
Balazs Siklos
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PDF (Hungarian)
How To Cite
Selected Style: APA
Siklos, B. (2020). Consumers’ and producers’ evaluation of quality. Competitio, 4(1), 157-168. https://doi.org/10.21845/comp/2005/1/9
Abstract

Quality concepts of consumers and producers are different. This leads to a significant loss in efficiency, because producers plan their marketing activity based on an estimated consumers' quality concept, which is mostly incorrect. This study argues that instead of merely mapping the consumers' quality concept, producers should actively form it, while taking into account the limitations of the consumer's information processing system.

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