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• The emergence of digital transformation in the automotive industry - Industry 4.0 in Hungary

  3-28

  Nikoletta Tóth-Kaszás

  Ildiko Ernszt

  Erzsebet Peter

  Balint Mihalics

  Views:

  867

  It is no exaggeration to say that the digital transformation can be seen as both a paradigm shifts and a real technological revolution (Perez, 2010, Mergel, et al., 2019). In order to get to know the preparedness of the Hungarian automotive industry players in the topic, we conducted an empirical research in October - December 2020. The main goal was to determine the level of automotive actors in the digital transformation process. Company leaders were primarily asked about their progress in the digital transition process, its opportunities and challenges, organizational culture, and potential human resource management responses. This study focuses on the digital transition concentrating on the following dimensions: strategy and leadership, human resources, business processes, supply chain, manufacturing, products and services. Based on the results, we classified the examined Hungarian automotive industry actors into clusters.

• The impact of digitalization on the financial sector

  29-42

  Cserne Panka Póta

  Patrícia Becsky-Nagy

  Views:

  724

  Present-day consumer society increasingly satisfies its needs through digital channels, and financial products and services are no exceptions. The 4th industrial revolution is not only about the penetration of technology, but also the paradigm shift of business processes. The traditional members of the financial sector must adapt to the digitalized world to keep their positions in the market. The penetration of BigTech and FinTech companies influenced the expectations of consumers: customer experience became the main criteria of their decisions. In order to simplify and accelerate processes, banks use the methods of digitalization, and automatize the system to increase client satisfaction. In this article, we will introduce the three
  bank types based primarily on the usage of innovative technology, the extension and depth of the cooperation with FinTech companies, and the status of a bank’s internal digital transformation. Also, we will introduce the current status of the banking sector evidenced by our SWOT-analysis and mention some of the existing payment solutions.
  JEL Classification: G21, G23

• Mobile Apps as Drivers of Digital Transformation for SMEs: Meeting Gen Z Expectations

  108-125

  Ádám Péntek

  Tamás Kovács

  Views:

  198

  The aim of the research is to investigate the impact of the automation of monotonous work processes (BPMs) on the operation of SMEs in Hajdú-Bihar, focusing on the change in the attractiveness of workplaces for Generation Z. In a case study, the effects of automating repetitive tasks in an SME were analysed by means of a test period and interviews. We found that automation significantly reduced labour demand and the number of errors, freeing up workers for more creative tasks. This change made the workplace more attractive to Generation Z, who now prefer a modern and efficient work environment. Automation has also improved business efficiency and results through labour savings and a reduction in error rates. Built-in controls and a dedicated mobile app have provided additional benefits such as strengthening the employer brand, creating a youthful image and a user-friendly interface. Interviews with participants showed that employees were more satisfied, motivated and engaged after automating monotonous tasks. Overall, the automation of monotonous BPMs is an effective tool to increase the competitiveness of SMEs, save labour and improve the attractiveness of jobs, opening up further digitisation opportunities for micro-enterprises.