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• Mobile Apps as Drivers of Digital Transformation for SMEs: Meeting Gen Z Expectations

  108-125

  Ádám Péntek

  Tamás Kovács

  Views:

  286

  The aim of the research is to investigate the impact of the automation of monotonous work processes (BPMs) on the operation of SMEs in Hajdú-Bihar, focusing on the change in the attractiveness of workplaces for Generation Z. In a case study, the effects of automating repetitive tasks in an SME were analysed by means of a test period and interviews. We found that automation significantly reduced labour demand and the number of errors, freeing up workers for more creative tasks. This change made the workplace more attractive to Generation Z, who now prefer a modern and efficient work environment. Automation has also improved business efficiency and results through labour savings and a reduction in error rates. Built-in controls and a dedicated mobile app have provided additional benefits such as strengthening the employer brand, creating a youthful image and a user-friendly interface. Interviews with participants showed that employees were more satisfied, motivated and engaged after automating monotonous tasks. Overall, the automation of monotonous BPMs is an effective tool to increase the competitiveness of SMEs, save labour and improve the attractiveness of jobs, opening up further digitisation opportunities for micro-enterprises.

• The “Timeless and Highly Topical at the Same Time”: In Memory of Professor András Bródy

  5-17

  Zsuzsa Bekker

  Views:

  275

  Professor András (Andrew) Bródy, one of the most outstanding of post-war Hungarian economists, perhaps the most spirited member of his generation, died at the age of 86, on 3rd of December, 2010. For several decades he had been dealing with the mathematical formulation of Marxian theory. He was an internationally respected model-builder, applying input-output analysis, also working with Professor Leontief in this field. He was both in full command of high-level theoretical knowledge, and proficient in the latest methodological approaches. He also conducted pioneering research into the application of
  the laws of thermodynamics to economic problems. His international fame was initially based on his book Prices and Proportions, published in Hungarian (1969) and also in English by North-Holland (1970). Several articles, conference papers, and several other books he wrote or edited broadened this recognition,
  the most important landmarks being Ciklus és szabályozás (Cycles and Regulation, 1980) in Hungarian, Slowdown (1982) in both English and Hungarian, and finally, Near Equilibrium in English (2004) and Chinese (2009). Fortunately, he participated in the work of our department, the History of Economic Thought at the Corvinus University of Budapest between 1995 and 2005. This article in his honour is a brief summary of his achievements and a reader’s selection of his writings prepared for the students of our department which reflect his views on the state of economic theories; also attached is a bibliography of his most important publications.

  JEL classification: A11, B23, B24, B32