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• Traditional companies in the platform ecosystem

  167-189

  Miklós Szanyi

  Katalin Bundi

  Mansiya Samambet

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  106

  There is rich literature about platform companies and their user-clients. Less attention was paid for auxiliary service providers of the platform ecosystems, for example the providers of logistics services. Universal postal service providers found themselves in competitive environment after the market liberalization of the early 2010s. Parallel, they joined the quickly booming platform ecosystems, especially online trade with their CEP service. This study discusses this dynamic adjustment process through the example of Hungarian Post. The research used besides secondary sources, information gathered from interviews with managers of Hungarian Post. The research results enrich the literature on the platform economy. The authors’ main finding was that the logistics activity was adjusted to the requirements of the platform economy. Postal service providers also started applying platform business models. In broader sense this illustrates how the evolving new techno-economic paradigm’s business model and organization alters the activity of firms in more traditional markets.

  JEL codes: F68, K21, K34, L14