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Evaluation of the factors determining the profit of lamb fattening
171-176Views:178Lamb fattening in the past 8 years was generally a loss-making business and it was worth selling only in two weight categories – at 24-27 kg and at 27-30 kg –, because in this categories a modest profit could be achieved in most of the years. Selling lambs at 20-24 kg-weight provides a proper income for the sheep farmers only if the milking period is prolonged. If the lambs are weaned at a weight of 16-20 kg, then they are not worth selling them in this weight category. The profit of fattening ram lambs is higher and safer than that of ewe lambs. In Hungary, the profitability of lamb fattening is insecure due to the large variability in purchase prices and the instability of the market. When studying the profitability of the two genders combined, it can be stated that the summer fattening period was the most profitable, while if only the rams are considered then the profitability of the autumn and spring periods was the highest, which is due to Easter and Christmas lambs. Based on our results, we came to the conclusion that ewe lambs and rams should be sold at a lower and higher weight category, respectively.
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The analysis of flour blends as affected by the behaviour of two different quality flours of triticale under different fertilizer treatments
5-8Views:571Triticale is likely used in many countries in human consumption, due to its advantageous agronomical and nutritional properties mostly in blends. The baking quality of blends depends not just on the proportions of the used flours but also on their individual quality what can be influenced by fertilizer treatments.
22 flour blends were prepared with commercial wheat flour and triticale wholemeal flour in proportions from 0% to 100%. The triticale was treated with different amount of fertilizers (N30P30K30, N60P0K0). Changes of wet gluten contents and extensograph parameters of the blends were determined. The quality of blends significantly depends on the fertilizer treatment of triticale beside the proportions of the flours. When the N60P0K0 treated triticale was used in blends, wet gluten and extensibility values were significantly higher, but in case of resistant to extensions (Rmax) the N30P30K30 treated samples gave higher values. The measured values of wet gluten and extensibility were above the expected values (synergism), while in the case of resistance to extension the expected values were higher than the measured values (antagonism).
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The examination of the profit-making capacity of the wooden chip-based large-scale product path
21-26Views:261Heating with wooden chips would provide a significantly cheaper energy production alternative for the local governments in heating their facilities and in district heating as well. The raw material should be available in the appropriate quality, quantity and at the right time. This type of heating requires the well-organized and joint work of the forestry, transporting, processing and receiving plants. This activity might be realized in the form of non-profit clusters. In order not to suffer any losses, the participants of the product path should carry out a very careful planning regarding the factors appearing in heating with wood but missing from gas heating. One such critical element is the transportation distance which might make the basically cost-efficient wooden chip-based heating process significantly more expensive.
One of the main findings of my paper is that the transportation distance should be at most 23 kilometers for the wooden chips to be worth (economical) using against gas. From the viewpoint of practical use, this can be interpreted as the distance between the forestry and heatproducing units. By determining the constant and varying costs of transporting and chopping and from calculating the initial contribution, I concluded that the profit-making capacity of the product path would be sufficient for an energy-related investment. According to my calculations, by remaining within the economical transporting distance of 23 kilometers, such long-term savings might be achieved compared to gas heating which would partly cover the establishment of a biomass-based power plant or heating plant.
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Methane emission from Matsuo rice paddy field in light of different fertilizers, costs, profit and carbon credit
9-13Views:287Nowadays global warming is a major issue to our environment. This issue is generated by the modern human activities like industry and intensive agriculture. This research is about methane emission from rice paddy fields. The aim of the study is to lower the methane emission from the field with the help of using different type of fertilizers, whilst we keep in focus the efficient economic operation. The main experimental field is Matsuo paddy field, (Matsuo town, Sanbu city, Chiba prefecture) which is analyzed by the Chiba University’s soil science laboratory, they provided the data for this study. During the study three type of fertilizer was analyzed which are all organic and the control was a regular chemical fertilizer. For all fertilizers the cost and income of the production were calculated and the profit was weighted with the methane emission what a specific fertilizer produced during the cultivation. In the future if the organic fertilizers are in focus than it is necessary to find a new material what can be competitive with the chemical fertilizers in focus of GHG emission or find an alternative way of the usage of methane in biogas production.
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Economic Assessment of Biodiesel Production for Hungarian Farmers
72-76Views:228Utilisation of oil of plant origin as a fuel is gaining acceptance in the European Union and elsewhere. Besides environmental protection, energy saving, and decreasing over-production of food. Additionally, the subsidisation of farmers and the development of rural sub-regions also contribute to its spread. This study specifically focuses on the direct effects biodiesel's raw materials and final products are now having on farmers, while reviewing and quantifying these effects. I have purposely restricted my analysis to these two elements of the biodiesel chain.
The biodiesel chain seems to be a great method for improving the economic and social position of participant farmers in many ways. Presently, the profitability of raw materials’ production looks to be the crucal point in the chain, and could be strengthened best with intensive, habitat-specific agrotechnic. It would only be possible to reach a favourable profit margin for farmers if yields reach unrealistic averages or if there is a significant hike of the 2000 producer’s price in the oil plant branch.
The main attraction of sunflower- and oilseed rape production lies in the stabilization of market conditions, which is not only gong to appear in oil plant branch but – thanks to the reduction of outputs – also in the cereal branches. Better economic safety for farmers may play a role at least on the same level as in plant production, which involves more risks than profit maximalization.
The reduction of the prime cost of biodiesel could be possible through the direct combustion of the whole oilseed plant or its residues or electricity production using them. Whereas energy demand for biodiesel production is low (appr. 5%) but it needs subsidization and the prices of natural gas and electrical energy presently look favourable in Hungary. Additionally harvesting and baling of the residues is technically problematic, which is why their use may seem to be reasonable just over the middle or long term. Another possible factor of cost reduction could be the centralization of some partial operations, which needs serious financial resources to reduce amortization cost per product, provided there be several biodiesel projects near each other during establishment. Creation and operation of a logistical system could also be a good method for improving the viability of the biodiesel chain, in order to optimize transport schedule and distances. However there are also some organizational difficulties in this case. -
Experiences of organizing the social institutions into non-profit companies in Hajdú-Bihar county
99-102Views:185The study attempts to find solutions for relieving the major serious economic and social problems which are resulted partly by the economic crisis, mainly by demographic processes ( decrease of population, declining economic activity, ageing) and which occur all over Europe. In 2007, in Hungary, the Local Government of Hajdú-Bihar county started to reform the social institutions sytems in a unique way in the interest of operating these systems economically. The experiences, gained after the conversion, show that the companies as social institutions maintainers are able to work properly more efficiently, with less government support while they meet the professional requirements, and the management who does the control is competent
and innovative. -
Az észak-alföldi mezőgazdasági vállalkozások pénzügyi helyzetének elemzése 1997-1999-es adatok alapján
72-76Views:186The income of agricultural enterprises varies greatly according to the type of agricultural production.
We analysed the financial situation of some agricultural companies from Szabolcs-Szatmár-Bereg and Hajdú-Bihar counties. We got the data from the Department of Justice from reports made between 1997-1999. The available data was classified and averaged by counties.
Although the management of the examined enterprises ensured profit, closer analyses of their cash flows reveal that, at least in some cases, expenses were not always coverable, despite income. Both counties, major emphasis was on improvement and support investments. It is highly probable that these investments will later result in an increasing income level and profit.
Altogether we cannot say which county enjoys a better situation, and what the reasons for the differences are. Further data collection and analyses are needed to find the answers. -
The applicability of 10 ml cryotubes for sperm cryopreservation in a Hungarian carp landrace (Cyprinus carpio carpio morpha accuminatus)
93-97Views:391In our study, the comparison of 5 ml straw and 10 ml cryotube during sperm cryopreservation in a Hungarian carp landrace (Cyprinus carpio carpio morpha accuminatus) was carried out. Three different dilution ratios (1:1, 1:4 and 1:9) were also tested using the cryotube. A significantly higher pMOT was recorded using the cryotube in comparison with the straw. VCL and STR were similar in both groups. Cryopreservation had a negative effect on pMOT and VCl using the cryotube and also the straw where, STR was not reduced significantly. An increasing tendency was observed using higher dilution of sperm during cryopreservation; however, significant difference was not recorded between the three groups. VCL and STR were similar in all groups. Cryotube was applicable for the sperm cryopreservation of the Hungarian carp landrace. However, the standardization for the freezing method specified for this volume is recommended. The different dilution ratios needed be tested also during fertilization.
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Evaluation of critical factors determining the profitability of sweet maize
97-102Views:243The main goal of this analysis was to determine, whether the production of sweet corn competitive is from the point of view of profitability and identify the main factors determining profitability. The hypothesis of this research was that sweet corn production is profitable and output factors (yields, selling prices) affect most significantly the profitability. The total costs of production with irrigation are 560 000 HUF ha-1. Average yield is 18 t ha-1, while selling prices on average of the last 5 years were about 38 000 HUF t-1. The realisable profit in the sector was 248 828 HUF ha-1. Direct cost-related profitability was 48.6% and profit level 26%. Elasticity analysis pointed out that the changes of selling prices and yields affect profitability. The critical value shows the turning point of profitability, which was at the yield of 13.82 t ha-1. It can be concluded, the hypothesis was true, because sweet corn production was profitable compared to other field crops.
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Economics of broiler fattening in Hungary
171-180Views:187The purpose of this study is to present economic circumstances of Hungarian broiler sector based on secondary data after brief introduction of international and home situations. Then it analyzes costs, revenues and profit relationships of producers, which has competitive efficiency indicators and high standard production based on a model created on the basis of primary data.
The paper confirms the Hungarian poultry sector international competitiveness falling. One important reason of this situation is the low profitability in the sector, which is typical of both farms produce under worse efficiency indicators and high standard producers. Beside lack of technological standards and efficiency, adverse trend of output and input price – mainly feed price – impact low profitability.
Realization of technological developments and improvements according to international tendency, which affect directly or indirectly the efficiency and costs of broiler fattening are determining in point of realizable profit -
Human resource management surveys at organizations operating at profitoriented and public spheres
79-86Views:226I introduce the performance management from the area of human resource management that I examined at organizations operating in market environment and in the public sphere as well. The reason of my choice of subject is that the performance management got into the centre of interest also in Hungary lately.
The scale of values connecting traditionally to the organizations of the private and public sphere is different vitally, what affected substantive differences of the organization, the management and the human resources management environment. Within these I tried to reveal their performance management system and with their comparison to draw conclusions. I did my surveys at profit oriented organizations and at organizations operating at the public sphere.
Performance management is one centre field of modern human resource managing, as the basis of the successful functioning of any company is the possibly most effective operation of its resources. Performance management is a possibility for the company and for the employer to overview the realization of the determined aims and the factors that block or promote accomplishments. Considering the results, the employee and the manager could determine subsequent realistic and accessible aims for the following period. Achievement management is extremely
important in those positions where achievement could not be measured accurately.
I carried out my surveys according to performance management by observation and data acquisition. I applied questionnaire survey to collect data, or rather made deep interviews; I talked personally with more employees as well.
The questionnaire consisted of one data format and performance management questionnaire. I processed the gathered data by computer and visualized graphically. I also did examinations by using statistic methods, by which I was able to get to know the certain organizations deeper and thus it was possible for me to reveal more connections. -
Income and cash flow in some agricultural enterprises of Hajdu-Bihar county on the basis of data in 1997-98
95-106Views:204The income of agricultural enterprises varies greatly according to the type of agricultural production. The available data was classified and averaged on the basis of the form of association.
Although the management of the examined enterprises ensured a profit, closer analysis of their cash flows reveals that, at least in some cases, expenses were not always coverable, despite income. In all forms of association major emphasis was put on improvement and support investments. It is highly probable that later on these investments will result in an increasing income level and profit. The situation is the most advantageous in the case of co-operatives, as the cash flow of the second examined year originated from regular activity could cover the cash flow of investments and financing. In the case of limited liability and shareholder companies the above is not true, but advantageous changes occur there too. Unfortunately, in most cases the role of loans is very important in the operation of the company. As far as favourable aspects are concerned it can be stated that credit repayment covered by the regular activity. -
The study of environment-conscious attitudes in the food-industry companies of the Northern-Plain Region
155-163Views:180that the world of business, profit and work is not a hermetically closed area, but is in interaction with its closer and wider surroundings, ultimately with society and the natural environment.
The affectedness of each sector and company varies. To be able to tackle these problems, first and foremost the commitment of companies towards environmentally conscious attitude is necessary, which can form as a result of inner obligation or outer pressure. Thus companies will be concerned to measure and quantify the environmental effects of all activities.
Some of the companies have already given their votes for environment-protection. Both internationally and at home it seems that the responsible leaders of more and more companies build social, human rights and environmental protection considerations in the objects and values of the company apart from profit maximization.
In my thesis I present the data gathered from a questionnaire survey carried out with food-industry companies in the Northern-Plain Region. The aim of the survey was to evaluate the commitment of companies towards environmental protection via solid data. The fact that more than half of the respondents found the positive effects of environmental protection of little importance and that environmental protection was the last among the aims of some companies reflected greatly in the following outcomes. -
Analysis of organic farming’s economic viability at different subsidy levels
111-118Views:179Applying a data-collection-based economic model, I analyzed the economic viability of organic farming at different subsidy levels. The database is concentrated on the Hortobagy region. On the basis of data, I built an average sized and operated organic farm model with both arable land cultivation and animal keeping activities. The analysis of viability is based on gross profit calculation and compared with the criteria of the long-term economic viability, determined by the author. This study summarizes the most important results of the analysis.
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Contributions to the 2014 and 2015 flight pattern and damages of Carpomyia schineri Loew.
96-99Views:244The fly Carpomyia schineri Loew is a pest of the berries of the feral Rosa canina group but is can also be found in the berries of grown rose cultivars. The larva damages the flesh of the berry, several larvae can develop inside a single berry. It can decrease the quantity and ascorbic acid content of the tea and jam, which are important human ascorbic acid sources during winter. At the same time in trapping experiments the adult can be confounded with adults of the walnut husk fly (Rhagoletis completa Cresson). In collections of berries at several sites in Hungary damage levels ranged from 0.88% to 65.08 %. Based on these damage levels we had the impression that the yellow sticky traps CSALOMON® PALz or PALs baited with the synthetic Rhagoletis lure caught moderate numbers of adults and were not satisfactory for detection, consequently improving trapping methods is necessary in the future.
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Die Möglichkeiten des ökologischen Marketings in der nördlichen Region der ungarischen Tiefebene
62-68Views:169Diese Studie sucht die Antwort auf die Frage, welche Chancen das ökologische Marketing in der Nördlichen Region der Tiefebene in Ungarn haben kann. Wir haben in den Jahren 1996 und 2003 in unserer Region eine empirische Untersuchung anhand eines standardisierten Fragebogens, und danach persönliche Interviews im Kreis der Unternehmensleiter der Lebensmittelbranche durchgeführt. Aus beiden Untersuchungen hat es sich herausgestellt, dass der Umweltschutz nur durch Gesetzesvorschriften den Unternehmen aufgezwungen wird. Die Anregung des Marktes und der Medien hat eine geringere Bedeutung. Der Umweltschutz liegt unter den Zielen des Unternehmens auf dem letzten Platz. Die Unternehmensleiter meinen: die Stärkung der Rolle des Umweltschutzes würde die Kosten des Unternehmens steigern und kurzfristig den Profit in geringem Maße vermindern.
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Comparison of Added Value between Bioethanol Production and the Most Important Animal Production Branches Based on Concentrated Fodder, as Potential Competitors
111-115Views:202There are an enormous amount (2-3 million t/yr) of corn surplus is available year by year in Hungary. Inland utilization is an unsolved problem, whereas export facilities of raw (unprocessed) material could not be regarded as optimal way because of logistical barriers and the very low producer’s price. There are two basic opportunities for the export of the surplus of maize with reduced transportational costs and higher value:
animal production and process of bio-ethanol. In Hungarian conditions both of them demand the same raw material so they should compete with each other for maize. Both need financial aid at least for the investment in order to reach profit. Decision makers are influenced by several factors in allocating of national supports between the differential branches, one of them could be the added value developing in the given vertical change. I will introduce and analyze the expectable added values of the abovementioned competitive activities. -
Correlation between sowing time of maize hybrids, yield and seed moisture content at harvest on chernozem soil
32-41Views:352In this paper, we analysed the results of maize sowing time experiments conducted by the Department of Crop Sciences and Applied Ecology of the University of Debrecen Agricultural Sciences Centre, during the period from 1997-1999. We made the experiments at the experimental garden of DE ATC, on a chernozem soil with lime deposits.
In 1997, we examined five hybrids, in 1998 six hybrids, and in 1999 three hybrids, with three sowing times. Sowing times were early (10. Apr. and 08. Apr.), optimal (25. Apr. and 28. Apr.) and late (15. May and 17. May).
We examined the following standards: yield, seed moisture content at harvest, thousand kernel mass, duration of flowering, emergence time and profitability.
In 1977, the emergence times, in order of sowing, were: 24, 12 and 9 days. Yields of the sowing times were the following, in mean, for the five hybrids: in the early sowing time (10. Apr.) 11,81 t/ha, in the optimal sowing time (25. Apr.) 11,67 t/ha, and in the late sowing time (15. May) 12,9 t/ha. The seed moisture content of the five hybrids at harvest was 8% less in early sowing time, than in the late sowing time. The thousand kernel mass was the biggest in late sowing time, but we could not prove any significant connection attributable to the effect of sowing time. We examined
profitability, too. Of the five hybrids, four attained the greatest profit with the early sowing time in 1997.
In 1998, the emergence times, in the order of sowing, were: 21, 10 and 11 days. Yields of the sowing times were the following, in mean, for the six hybrids: 08. Apr. 10,34 t/ha, 25. Apr. 11,02 t/ha, 15. May 11,52 t/ha. There were no significant differences between yields in 1998. The seed moisture content of the six hybrids at harvest was 7% less for the early sowing time, than for the late sowing time. In 1998, the profits were greatest for the
early and traditional sowing times.
In 1999, the numbers of days from sowing to emergence were 18, 9 and 9 days, in the order of sowing times. Yields of the sowing times were the following, in mean, for the three hybrids: 13,25 t/ha, 12,51 t/ha and 12,34 t/ha, in the order of sowing times. The seed moisture content of maizes at harvest was 6% less with an early sowing time in the mean of all hybrids. In 1999, hybrid maizes gave big profits with early sowing times.
Summing up the results of the three years, we can conclude that we get a significant yield increase and reduced seed moisture content at harvest if we apply the early sowing time, which can considerably increase the efficiency of maize cultivation. -
Labour productivity in the Hungarian agriculture
119-128Views:302This paper presents the situation of the agricultural labour employment and evaluates the agricultural labour productivity in Hungary. Since Hungary’s EU accession, the share of agricultural employment in the total employed population has been stabilized at around 5% in the country. Due to low wages, low profit and low prestige, agricultural jobs are not attractive. The gross and net labour productivity gap between Hungary and the EU have been significant since the EU accession. The agricultural labour productivity of the Hungarian regions also shows a different picture. The labour productivity influences the cost, profitability and competitiveness of products. The advantage of the cheap labour force in Hungary’s agriculture significantly decreased due to low labour productivity. There are several opportunities to increase the agricultural labour productivity such as the increase of labour force qualification, moving toward producing higher value added agri-food products, rejuvenation of population in agriculture and the improvement of the conditions of financing agriculture.
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Novel market conditions and marketing consequences in the hungarian guided hunting sector
47-52Views:188In Hungary the operating medium of game management and the guided hunting sector is undergoing such a radical change nowadays that on the one hand it considerably influences the profit-producing ability of the sector, and on the other hand it sets the actors of the industry new challenges and opportunities. If the Hungarian hunting industry, which has a traditional past, also wishes to preserve its position in this changed business medium, it is essential that the new situation be thoroughly assessed, and the value-oriented marketing attitude be adapted. The phenomena presented in this essay discuss the consequences and causes of the appearance of new service providers regarding the supply side, and the content changes of the consumer group and the modification of earlier consumption preferences and their causes on the demand side. The changing of the two media jointly generate the adaptation of the value-oriented service - marketing concepts, by using which the areas to be developed and deemed as the narrow cross-section of consumer decisions can be determined. After specifying the target group specific marketing properties of the aove-mentioned – prestige – service, such services of high utility content can already be established successfully that can be positioned as a proper alternative for the new consumer group of higher value expectation. On the other hand, the employment and profitability indexes related to this sector may considerably be improved.
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Research on rheological characteristics of winter wheat varieties
266-272Views:705The gluten examination test is dominant in Hungary, comparing it to the qualification system of other countries. The determination of alveographic parameters is a basic criterion of winter wheat specifications in some western and southern European countries.
In the Hungarian and foreign winter wheat qualification systems, in the standards, there is no limit for extensographical parameters. Customers dictate the limits and make their claims as to the specifications.
We analyzed the alveographic and extensographical parameters of 19 winter wheat varieties grown by the Cereal Research Non-Profit Company in Hungary, and we made a comparison between the results in the challenges of the European Union expectations.
Examining the information of alveographic and extensographical values, we found that the experimental varieties provide high base to flour types suitable for baking bread and baker’s ware. The GK Élet, GK Petur, GK Memento, GK Csillag, GK Kapos and GK Marcel varieties can meet the market of paste flour needs, too.
In the variety series, the GK Kalász represents the highest values and the GK Garaboly shows the lowest parameters regarding the alveographic W and the resistance to extension.
On the basis of relation, we can establish that we can estimate the following little known and used quality indexes: the extensographical resistance to extension with extensographical energy and the alveographic W value, the extensographical energy with the alveographic W value and the alveographic P and L values with the other alveographic parameters. -
Hungarian wine marketing ang wine consumption
43-47Views:258Hungarian wine is not in such a bad position as it is considered. We have outstanding specialists and the country’s natural conditions are also proper. The level of Hungarian wone culture is comparatively low but is capable of progress. Hungarian Wine Marketing Non-profit Company helps public wine marketing to be really effective. The development of tourism in wine-growing regions and advertising would considerably promote the popularity of Hungarian wine.
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The effect of and interaction between the biological bases and the agrotechnical factors on maize yield
83-87Views:283The effect of and interaction between the biological bases and the agrotechnical factors on maize yield In our research, we examined the effect of the hybrid, the nutrient supply, the number of plants and the abiotic factors (temperature, amount of precipitation) on the yield, crop quality and yield stability of maize. We devoted special attention to the natural nutrient utilization ability and fertilizer reaction of maize. The experiment took place in Hajdúszoboszló on chernozem soil, on a nearly 8 ha field. The size of one plot was 206 m2; therefore, this experiment was half-industrial. We tested six hybrids with different genetic characteristics and growing seasons.We analysed the correlation between the nutrient supply and the yield of maize hybrids with a control treatment (treatment without fertilization) and with N 80, P2O5 60, K2O 70 kg ha-1 and N 160, P2O5 120, K2O 140 kg ha-1 fertilizer treatments. The yield increasing effect of the fertilizer also depended on the number of plants per hectare to a great extent. The number of plants of the six tested hybrids was 60, 70, and 80 thousand plants ha-1.In 2015, the highest yield was produced by hybrid P9241 with N80+PK and 70 thousand plants per hectare. With the N160+PK fertilizer dosage, the same hybrid responded the best, followed by hybrids P9486 and DKC4717. Using the same fertilizer treatment, the 80 thousand plants per hectare population density resulted in decrease in the yield with most of the examined hybrids. In 2016, with the increase in the number of plants per hectare, even with non-fertilised treatment (control treatment), the yield could be increased in the case of each hybrid.Averaged over the different hybrids and fertilizer treatments, applying 80 thousand plants ha-1 instead of 60 thousand resulted in 1.0 ha-1 yield increase. In 2017, the number of plants had a slighter effect. With N160+PK treatment, in most cases no significant difference can be observed. The value of LSD5%: plant number: 0.20 t ha-1, hybrid: 0.28 t ha-1, interaction: 0.48 t ha-1. With N160+PK treatment, the hybrids produced yields between 10.07 and 12.45 t ha-1. When examining the three years in the average of the number of plants, with treatment without fertilisation, the average yield of hybrids reached 7.53 t ha-1. With N80+PK treatment, this value was 9.71 t ha-1 and with doubling the fertilizer dosage, this value increased to 10.42 t ha-1. No economic profit was gained as a result of applying double dosage of fertilizer; therefore, the N80+PK dosage can be considered ideal. -
Influence of collective wine marketing on hungarian wine sector
37-41Views:234Nowadays, the importance of marketing is increasingly obvious. The number of those who apply those possibilities and methods provided by the marketing with which more efficient operation and higher amount of profit can be obtained is increasing. Special marketing fields have appeared that make the marketing characteristics of the single trades, product groups and industrial branches are widely known and utilized. During the more than 10 years following the changes of regime, the Hungarian wine market underwent a huge change. It is obvious, that this process has not stopped, and further market rearrangements may be claimed. The product and price policies have changed. Out of the marketing mix elements, mostly the marketing communication has changed, and the costumer has come to the centre. This marketing approach resulted in the formation of the newly established Hungarian Wine Marketing Public Benefit Company. The common marketing activity of the organization should have positive impacts on the industrial branch, although its efficient operation still has hindrances
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The economicalness of apple production in view of post harvest technology
125-131Views:319This study analyses how the level of postharvest technology’s development influences the economic efficiency of apple production with the help of a deterministic simulation model based on primary data gathering in producer undertakings. To accomplish our objectives and to support our hypotheses three processing plant types are included in the model: firstly apple production with no postharvest and prompt sale after the harvest, secondly parallel production and storage combined with an extended selling period and thirdly production and entire postharvest infrastructure (storage, sorting-ranking, packing) with the highest level of goods production and continuous sales. Based on our results it can be stated that the parallel production (plantation) and cold storage, so the second case is proved to be totally inefficient, considering that the establishment of a cold storage carries enormously high costs with resulting a relative low plus profit compared to the first type of processing plant. The reason for this is that this type is selling bulk goods without sorting-grading or packaging; storage itself – as a means of continuously servicing the market - is not covered properly by the consumers. Absolute efficiency ranking cannot be established regarding the other two processing plants: plantation without post-harvest infrastructure resulting lower NPV, but a higher IRR, DPP and PI as developing a plantation and a whole post-harvest infrastructure. Former processing plant type is favourable considering efficiency ratios describing capital adequacy, while the latter is in terms of income generating capacity.