Search

Search Results

• Development directions of microregional spatial environments

  61-64

  Ferenc Varga

  Botond Sinóros-Szabó

  Tamás Köpeczi-Bócz

  Views:

  129

  The question how economic, technological and infrastructural developments, as well as products and technologies contribute to the unity and constant strengthening of the society is still unanswered both in Europe and the whole world.

  The current erosion of the society and the weakening social cohesion is a regrettable process. These phenomena are a barrier to real development processes and weaken the extension of the economic space; therefore, this negative process has to be stopped and turned into a positive direction.

  For this reason, it is increasingly urgent to work out new, feasible solutions, since it has become obvious that solutions whose sole aim is to increase profit typically weaken the indispensable unity of the society, market positions, innovation processes, as well as natural and environmental harmony.

  In this situation, we analysed and interpreted the disadvantaged and multiply disadvantaged microregional spatial environments, with special regard to the strategic developments that serve both the strengthening of the microsocieties of microregional spaces and the development of the economy and the extension of economic space.

  The identification of disadvantaged microregional spaces is basically done by means of economic indexes, but it is also important to emphasise that these indexes can only be interpreted with social indexes, as they define the situation of the microregional space and the possible development directions together.

  The constant strengthening of social unity (cohesion) and the related economic development is basically a new focal point and objective.

• Strategic Steps in the Sheep and Goat Branches

  61-68

  András Jávor

  András Nábrádi

  Sándor Kukovics

  Gyula Békési

  Péter Hajduk

  László Sáfár

  Zoltán Ráki

  Sándor Bedő

  Péter Póti

  András Molnár

  Györgyi Molnár

  Tamás Székelyhidi

  István Szűcs

  Mária Ábrahám

  Views:

  122

  The balance of the sheep and goat branches can be summarised as follows:
  If the increase in stock size, specific yields, genetic improvement and modernisation are not realised, several thousand shepherds will lose their jobs and possibilities to work, and their families will lose their only source of livelihood.
  Several hundred hectares of grassland will become weedy and the costs of crop protection will increase in these regions. Pollen pollution, the number of allergic ailments and medical costs will increase, mentioning only the main disadvantages. Its financial requirement is nearly equal to the one required for development without any essential compensation or production.
  In order to develop a competitive branch, a subsidisation of 10-20 billion HUF is needed until the accession of Hungary to the EU, depending on the scale and progressivity of development. The subsidisation and realisation of the strategic steps would result in:
  – the establishment of a registered livestock with 1.5 million ewes, which would ensure better market position for the branch in the EU (5%),
  – the establishment of a competitive and marketable branch with a production value of 15-25 billion HUF, calculated using the present price level (after accession, the branch would be self-operating and profitable, with the 6-8 billion HUF/year normative subsidisation by the EU),
  – the establishment of a genetic potential which would ensure our participation in profitable international breeding animal market, which provides extra profit,
  – the establishment of a sheep husbandry with better genetic potential and phenotypic performance, producing a quality of international level,
  – the maintenance of the workplace of more than 10.000 people (saving 3-5 billion HUF/year of the budget),
  – the maintenance of the condition of growing areas of grasslands with their advantages (crop protection and public health) whose financial effect is considerable.

• Influence of collective wine marketing on hungarian wine sector

  37-41

  Zoltán Szakál

  Views:

  86

  Nowadays, the importance of marketing is increasingly obvious. The number of those who apply those possibilities and methods provided by the marketing with which more efficient operation and higher amount of profit can be obtained is increasing. Special marketing fields have appeared that make the marketing characteristics of the single trades, product groups and industrial branches are widely known and utilized. During the more than 10 years following the changes of regime, the Hungarian wine market underwent a huge change. It is obvious, that this process has not stopped, and further market rearrangements may be claimed. The product and price policies have changed. Out of the marketing mix elements, mostly the marketing communication has changed, and the costumer has come to the centre. This marketing approach resulted in the formation of the newly established Hungarian Wine Marketing Public Benefit Company. The common marketing activity of the organization should have positive impacts on the industrial branch, although its efficient operation still has hindrances