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Agri-environmental subsidies and the National Rural Development Plan
52-59Views:226The financing of agri-environmental target programs which is a prominent area in the EU became possible during the implementation and successful operation of the National Agricultural Environment Protection Program (NAPP) launched in 2002. Through this program we gained experience in the field agri-environmental measures which are financed from the Guidance Section of European Agricultural and Guarantee Fund in the European Union. The agri-environmental measures which are included in the National Rural Development Plan (NRDP) were implemented in Hungary in the fall of 2004 when the farmers handed in their application after the publishing of the related law. The NAPP financing is still active, but not significant since most farmers have chosen NRDP measures.
We are examining the experience of the above programs after studying some theoretical aspects of the agricultural economics and the EU laws. We try to analyse the most important experiences of NAPP including the legal background, news opportunities yielded by target programs, the financing, organisation, and institutional background. We will present the results taking into consideration the data of the winning applicants. -
Effect of soil-compost proportion on the abiotic and biotic parameters of soilplant system
99-104Views:386The environmental awareness, coming to the front in the 21st century, motivates us to supply the plant nutrient demand (in point of the plant, the environment and the human health) with natural materials.
Composting is known since the beginning of civilization. We came to know more the processes of composting as a result of last decades’ research, but numerous unexplained questions remained up to this day. The good compost is dark gray or brown, and it should not create an odor. It has aggregate structure, and it’s pH is neutral. Compost is soil-like (Fehér, 2001), nutrient-rich material, which contains valuable nutrients extracted from soil, so if we recycle this, we can decrease the chemical fertilizer and other (example: mineral energy) expenses.
The reason of that we chose the more accurate cognition of compost utilization is to do more effective the site-specific nutrient supply. This increases the average yield and the quality of yield. Besides we can decrease the harmful effects, which endanger the plant, the environment, and the human body.
During the compost utilization experiment we blended the acid sandy soil with compost in 4 different volumetric proportions (5 treatments) than we set the pots randomized. The advantage of this method is that we can provide equal conditions for plants so we can measure the effect of treatments correctly. Our experimental plant was ryegrass (Lolium perenne L.), that grows rapidly, tolerates the glasshouse conditions, and indicates the effect of treatments well. After the harvest of ryegrass we measured the fresh and dry weight of harvested leaves and the total C-, N-, S-content of the dry matter and of the soil, we examined the pH and the salt concentration of soil as well.
Our aim was to study and evaluate the relations between the compost-soil proportion and the nutrient content of soil and plant. In our previous experiments we confirmed (based on variance analyses) that the compost has a beneficial effect on soil and increases the nutrient content of the soil (Szabó, 2009). But it’s important to appoint that the compound of compost is seasonally change: in winter the selective gathered municipal solid waste contains salt that were applied for non-skidding of roads, but salt has a negative effect to the plant. We proved that in our experiment the 25/75% compost/soil proportion was ideal for the plant. This content of compost effected 6 times higher green matter weight compared to the 100% sandy soil. -
Selection of Sport- and Racehorses
3-10Views:370The utilisation of the horse has changed from time to time in response to human needs. For a few decades, it has been serving in several equestrian sports more intensively. It has also been proved that the standards for this kind of performance cannot be established in the way certain characteristics, such as the weight gain or milk production of other animal breeds can. Breeding horses for sporting comprises highly complex selection criteria.
Some of these (e.g. external features, temperament, manageability and intelligence) do not put the breeder in a difficult position, but finding the traits that establishes the safety of sporting achievements poses a genetic problem.
The performance of a horse for sports is a highly complex feature, which cannot easily be assessed or put down in figures. In addition, man plays a decisive role in shaping all kinds of performance of a horse at any given time by not only creating conditions for a better performance, but also by playing an active role in increasing it.
The performance of the horse is mostly defined by its general aptitude to movement, ie., the regularity, clear rhythm and springiness of basic types of strides, as well as the ability to move in a naturally balanced way. Training and riding principles are based on these traits. These two together will determine about 70% of the value of the horse and its adequacy for high performance equestrian sports. In order to avoid subjectivity in determining the above variables and to increase the degree of objectivity, competent expert teams (trainers, judges, other riders) are employed to form an opinion on an individual animal.
Assessing horse performance outside races does not seem to be efficient, as owing to the dominant effects of the environment, the indicator of inheritability is hardly above 0.1.
Free jumping is an especially appropriate means for assessing a horse’s readiness and ability to move in an environment free of disturbing factors. In free jumping, it is especially important to judge the style of the jump. The first phase of jumping – as a sequence of movements – lasts from the moment the fore-feet touch the ground until the moment the hind-feet push off, while the second phase lasts from this moment until touching the ground. The most important task in the first phase is to make the angle of the dip of the body by the supporting fore-feet that is necessary for the jump. The quality of the jump is determined by the jumping and adequately expanded hind-legs. The intensity of pushing off and jumping done by the hind-legs can be inferred, and differences between individuals can be discerned from the shaping of the curve by the hocks and the paths of the pasterns in relation to the withers. -
Influence of phytophagous mammals environment-forming activity on the soil invertase fermentative activity in conditions of mining impact region
127-130Views:279Excretorial and fossorial activity of mammals is an important part of environment-forming activity. Mammals have influences on important biogeocenotic processes, especially on the soil processes. Determination the maintenance of soil invertase as one of diagnostic description the ecological state allowed defining limits of oscillation index in dump areas and in clean (control) native areas. The obtained results of the investigation indicate the soil depth, duration of experiment and type of area influence on soil invertase activity with the high statistical level of significance. Positive influence is revealed on invertase activity changing on dump areas, where an active excretorial and fossorial activity of phytophagous mammals was observed.
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Current Conditions and Opportunities of Biofarming in Hungary
150-156Views:268The aim of organic farming is not to maximize income, but to achieve optimal product quality. It is completed by the tightest possible material, and energy flow within the farm. Organic agriculture significantly reduces external inputs by avoiding the use of chemo-synthetic fertilizers, pesticides and pharmaceuticals. Instead it works with nature to increase both agricultural yields and disease resistance. Total independence of external resources can not be achieved in Hungary due to the small-scale of organic animal husbandry. Some materials in limited quantities can be purchased from external resources, though the group of these materials is strictly regulated. Organic farming harmonizes with the concept of European multifunctional agriculture, because besides farming, it includes social considerations, as it helps to maintain natural resources and the relationship between people and their environment, and provides a living for those living in the region.
As regards organic farming the fertility of the soil and the health of vegetation can be influenced in various ways. Farmers have to be highly skilled and able to manage a farm with great expertise. Generally it can be stated that as the use of non-organically produced products is limited, the opportunities to correct failures made by the farmer are minimal, contrary to conventional farming. Farmers must be intent on developing the tightest material- and energy flow. This means that organic farms ideally have both animal husbandry and crop production. This energy and skill demanding system of farming is compensated by state subsidies, growing market share and relatively high prices for organic products. -
Hydro-cultural growing of cut flower in greenhouse
139-146Views:238The closed system hydro-cultural growing is environmentfriendly, the chemical fertilizer used for nourishing material supply does not contaminate the soil water and it is possible to eliminate the chemical materials accumulating during the disinfection of the soil getting into the environment. It can be mechanized and regulated well so the optimum growing conditions can be fixed for the plant and as a consequence higher yield can be reached both for the carnation and for Zantedeschia and for Rosa. Growing method with saving both the nourishing material and the water. Taking all the above into consideration timing is easier and better, it can be programmed better than the traditional chemo-cultural growing.
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Evaluation of striptillage and conventional tillage in maize production
37-40Views:422Tillage changes soil properties and the way how the environment affects those properties. Soil properties and environment determine the rate of water movement in liquid and gaseous form into and out of soil. Based on the experimental database of the Institute of Land Utilisation, Regional Development and Technology of the University of Debrecen, Faculty of Agricultural and Food Sciences and Environmental Management and the KITE PLC, various cultivation systems were examined with maize (Zea mays L.) as indicator plant in Jász-Nagykun-Szolnok county. The sample area can be found in the outskirts of Kenderes on a meadow chernozem soil. On the examined plot, strip-tillage, subsoiling and moldboard ploughing were performed, each on 4.5 ha, respectively. The purpose of the present study is to compare these cultivation systems according to the soil- and maize kernel moisture content and to the yield based on the years of 2012 and 2013.
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Features of forming an invertebrate fauna in technogen environment (Kriviy Rig, Ukraine)
53-56Views:296The features of invertebrate fauna forming in conditions of technogen pressure (Kriviy Rig, Ukraine) were studied. The taxonomic composition, dominance structure and correlation of soil invertebrates’ functional groups in the large industrial enterprises were examined. It had been found that a small thickness of the soil layer as a habitat for ground animals causes the depletion of taxonomic composition, species richness and decrease the total number of soil invertebrates. Gastropoda molluscs in conditions of technogen pressure are the most adapted to stresses group of invertebrates.
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Nest-site selection of Hooded Crow (Corvus cornix) in urban environment
35-39Views:448In the past decade Hooded Crows showed a significant growth in Debrecen. The aim of this study was to become acquainted with Hooded Crows nest-site selection in urban circumstances. The research revealed that Hooded Crows are not choosy when it comes to selecting the species of the trees, but we noticed differences regarding nesting height - Hooded Crows living in the city build their nests in higher regions than those living in places outside Debrecen. We discovered a significant difference between nesting heights and the tree species, which is probably due to the different characteristics shown by the given tree species. As for nesting heights, we found that in typical urban habitats there were no relevant differences shown. Samet the situation, when we compared these habitats in pairs, it came to light that nesting heights - when comparing lonely trees - wood segments and tree raws – wood segments - did not show significant differences too, which can be explained by the various conditions provided by the habitats mentioned.
To sum up, during our research the following results emerged:
1. Hooded Crows prefer approximately the same nesting heights in all kinds of habitats, urban environment and tree species.
2. Nesting height depends on the tree species but independent from habitat. -
The presence of the undertaken social and economic role in the university's strategy-making
93-96Views:292It is vital to examine the strategic plans and leadership insights of the university, the faculties, the departments and the institutions in the research of the „third mission” of the universities. Because of the undertaken social-economic role in the region it is indispensable to know the turbulently changing environment (hazards – opportunities), to map the competencies available in the university (strengths – weaknesses) and to recognize the relations between the external and internal environment. It is an important factor to define the strategic directions of the departments, examining them in direction dimension (pro-active – adaptive) and in role dimension (top-down – bottom-up). The main objective of this research is to recognize the formal and informal strategic visions of the institutes and departments in the Centre for Agricultural and Applied Economic Sciences of the University of Debrecen, and to examine how these visions are related to the university's role in the regional innovation system.
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Fast neutron irradiation long term effect on Ocimum basilicum germination and initial vegetative parameters
23-31Views:277The goal of this study is to assess the long-term (3-year) effects of rapid neutron irradiation using an Americium-Beryllium source on two generations (M0 and M1) of Ocimum basilicum commercial trait. Seeds of each variety and generation were irradiated with 0, 7.5, 20, 40, and 50 Gray in 2018, and then seeded in 2021 – with their corresponding controls – to see how the different irradiation treatments affected germination and early vegetative metrics three years after irradiation. In the first generation, no significant changes between the treatments were seen. Increased irradiation dosage resulted in a significant decrease in germination % in the second generation (M1), but a significant increase in seedling height. The M0 generation seedlings, on the other hand, were substantially shorter than controls. In the M0 generation, the higher dosages (40 and 50 Gray) were deadly, and seedlings were terminated 7–10 days after germination. The irradiation dose of 20 Gray was shown to be the most successful in inducing viable and beneficial alterations for phenotypic characteristics in basil. When compared to control plants, the lower (7.5 and 20 Gray) bombardment generated leaf anomalies such as smaller leaves and internodes, a split apex, and a ribbon-like stem.
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Regulation in Hungary of the Use of Waste Water and Sewage Sludge in Agriculture
143-149Views:346Regulating the use of waste water and sewage sludge in agriculture in such a way as to prevent harmful effects on soil, vegetation, animals and man.
In European Union there is a Council Directive (86/278/EEC) on the protection of the environment, and in particular of the soil, when sewage sludge is used in agriculture.
In the enlargement process of the European Union the Hungarian Government created a new rule (50/2001. (IV. 3.) Government regulation) which regulate using of waste water and sewage sludge in agriculture. This Hungarian rule is legal and reconcilable with the Council Directive.
The Regulation lays down limit values for concentrations of heavy metals in the soil, in waste water, in sludge and for the maximum annual quantities of heavy metals which may be introduced into the soil.
Waste water, sludge and soil on which it is used must be sampled and analysed.
Sewage sludge must be treated for six months before being used in agriculture.
The use of waste water and sludge prohibited on grassland, on nature reserved areas, in ecological farming, and soil in witch fruit and vegetable crops are growing, with the exception of fruit trees.
The states soil conservation authority must keep records registering the following:
– the quantities of waste water and sludge produced;
– the composition and properties of sludge;
– the type of treatment carried out;
– the names and addresses of the recipients of the sludge and places where the sludge is to be used.
The Government every four years must prepare a consolidated report on the use of sludge in agriculture, specifying quantities used, criteria followed and any difficulties encountered. This report must be forwarded to the Commission.
Last but not least in the light of Member States reports, the Commission will if necessary submit appropriate proposals for increased protection of the soil and the environment. -
Spatial environment analisys of the bioenergy production and utilization
235-240Views:263The backwardness of the rural areas compared to the cities poses a problem all over Europe. Rural development and the reduction of differences between the development levels of the regions have expressed roles among the programs of the European Union. Member States are even entitled to subsidisation, they just need to manage subsidies economically. In Hungary, a relatively small amount of the population lives in the capital, more than 80% of Hungarians live in rural cities or villages. The opposition between the countryside and the cities is rather intensified and the symbiotic correlation would need to be restored. Many people migrate from the countryside, especially youngsters, as they have no opportunities to find any job. This phenomenon poses big risks because getting a job is usually difficult everywhere and because fitting into a new environment always involves a lot of difficulties. Also from the aspect of the national economy, migration from the rural areas to the cities is a problem. The state budget will face significant excess costs if someone moves from a village to the city. It could cause unpredictable consequences if people leave the villages, as the maintenance and development of the village living space will face a hopeless situation.
Non-renewable energies are restricted and they will not be accessible after reaching a certain limit. People’s everyday activities and the functioning of the economy presupposes the availabilty of the necessary amount of energy. In the future, solution that provide the longterm stability of energy for the world will become increasingly necessary. There is a huge potential in bioenergy, more specifically in biomass. The building of biomass plants and putting them into operation creates jobs in the rural spatial environments. A locally available resource that can help in creating the energy safety of the country and the reduction of the dependence on import. The production of energy crops or the crops whose purpose of use is energy could help in strengthening the multifunctional character of agriculture and it can represent a source of income for those living off of agriculture under the current uncertain conditions. -
Energy use – in terms of efficiency
61-66Views:444In the recent decades it has become apparent that the human race can lead to a polluting and energy- wasting lifestyle and the depletion of natural resources and an ecological disaster as well.
Energy efficiency is the realization of the chance to see a wider use of renewable energy. Renewable energy sources can be found in large quantities in Europe. A proper exploitation of these would be important because of the "traditional" energy sources’s sate is very critical in many ways.
The utilization of renewable energy sources depends on many factors. The local natural conditions significantly determine each country's different renewable energy potentials. I find to be important the natural conditions, such as, solar radiation intensity , the number of sunny days per year, the wind conditions , the volume and their energy characteristics of the geothermal power resources , land features , soil and rock quality, the supply of fossil fuels or the nuclear possibilities of energy production. The economic environment is also a major influencing factor for the utilization of renewables. The conditions of price of fossil fuels (natural gas, oil and coal), the price of nuclear fuel production and other energy costs significantly influence the demand for renewables, as well as the level of subsidy and government tax policy. In addition, the international and national programs, objectives, strategies, subsidies and regulatory measures as well as technological factors can have a significant impact.
In my paper I point out the opportunities of renewable energy should be given to live. Nowadays the positive effects of their use is undisputed. In addition to the environmentally friendly produced energy, we should strive for energy conservation and energy efficiency as well. These expectations appear in practice, which can be directly perceived by citizens, in fact we should live accordingly. Furthermore, the environmentally relevant regulations of living conditions should appear as environmental demands.
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Periphery formation and economic-social conflict
87-90Views:284The timeliness, significance and importance of the study is sensitively shown by the fact that a large part of the Tisza region is slowly being moved to the periphery in the slowly modernising and changing economic and settlement spatial structure of the Great Plain. This situation is also deepened by the fact that the social and economic backlog increases in the majority of the region, as one third of the 33 most disadvantaged small regions in Hungary can be found here. This study basically contributes to the establishment of the development of the Tisza river’s spatial environment and the development of new solutions.
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From the Concept of Sustainable Development to the Subsidies of Agricultural Environmental Management
354-361Views:224The most important aim of the study is to introduce the theoretical background of my PhD dissertation – agricultural environmental management –, in order to help the scientific foundations for my dissertation, which is in progress. For this reason I will try to clarify and systematize facts found in the special literature according to my own thoughts, from a new aspect.
In my study, I therefore attempt to introduce the theoretical background of sustainable development as pertains to the subsidies of agricultural environmental management (National Agricultural Environmental Management Program, National Regional Development Plan, agricultural environmental management measures). Having clarified the concepts I place sustainable development in the economic theories directed to the treatment of environmental problems, introduce where subsidies are within the environmental regulation implements and I dwell on to the institutional questions in the explanation. I then study questions of sustainable agricultural economics. Accession to the European Union has to be considered as one of the most important concrete motivities of domestically coming into prominence of agricultural environmental subsidies therefore I think it is important to study how the problematic of sustainable development, sustainable agricultural development and agricultural environment protection worked out in the EU. Finally I survey the main characteristics of domestic agricultural environment management programs fitting into the theories explained above, how the program adjusts to the theories of sustainable development and sustainable agricultural development.
In the dissertation I begin with sustainable development as the broadest theoretical background, then I survey a narrower category, the theories of sustainable agricultural development and how concrete agricultural environmental programs fit into the studied theoretical relations. -
The role of self regulation and market mechanisms in tertiary education
91-97Views:264The social functions of tertiary education have gone through considerable changes with the transformation of economic environment in the more than two past decades. In the decade after the political transformation the number of students in the tertiary education increased more than threefold. Personal interests, social needs and the demands of the society lay different claims to the performance of this sector. The needs for structural transformation of the tertiary education system are connected with the development of social and economic processes. The changes of legal regulations determining the operation of the sector are induced by these factors, which refer to the autonomic characters of the public participants. Tertiary education possesses a specific market environment each of whose characters – both the supply and demand sides – strive for the enforcement of self-regulatory mechanisms.
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Soil, nutrient, and fertiliser requirements for maize (Zea mays) production: A narrative review
85-97Views:1526Maize (Zea mays) is a key staple crop essential for global food security, with its productivity heavily influenced by soil, nutrient, and fertiliser management. This review examines the requirements for optimal maize production by analysing recent literature on soil properties, nutrient uptake, and fertilisation practices. A systematic approach was used to gather relevant studies from Google Scholar, Scopus, and Web of Science, focusing on peer-reviewed articles, books, and conference proceedings published in the last 10 years. Keywords such as “maize soil requirements” and “nutrient management for maize” guided the search, and both global and region-specific research were included to capture diverse agricultural systems and environments. Key insights were extracted to understand best practices, challenges, and technological advancements influencing maize yield. The findings provide a comprehensive overview of the current state of knowledge on soil and nutrient management for maize cultivation, highlighting optimal practices and emerging trends in fertilisation techniques. The review aims to support improved management strategies for yield maximisation and sustainable maize production across various agricultural landscapes, ensuring food security in the face of changing environmental conditions.
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Experiments on the Nutrient Removal and Retention of an Integrated Pond System
18-23Views:381A combined intensive-extensive fishpond system developed for the purification and re-use of intensive fishpond effluent water was studied during a three-year experimental period. The investigated pond system consists of five small-size intensive culture ponds of 1 ha total water surface area with 1.5 m water depth and a 20 ha extensive culture pond with 1.0 m average water depth. The water was recirculated between the intensive and extensive ponds with around 60 days retention time in the extensive treatment pond.
Carbon, nitrogen and phosphorus budget and water purifying capacity were described and evaluated by means of regular measurements of nutrient concentrations in the water and sediment. During the three-year test period, 81.5% of organic carbon, 54.7% of nitrogen and 72.2% of phosphorus were retained by the system as a percentage of the total input of each nutrient. A significant amount of the total nitrogen input was removed by the harvested fish, which was much higher than in traditional fishponds or intensive fish culture systems. The efficiency of nutrient removal is clearly indicated by the 27.3% nitrogen assimilation.
Only a small percentage of the total nutrient input was discharged into the environment during fish harvest, which was 9.0% for organic carbon, 13.2% for nitrogen and 12.1% for phosphorus. The combination of intensive and extensive fishponds with water recirculation resulted in significant reduction of nutrient discharge into the surrounding aquatic environment, primarily due to the high nutrient processing and retention capacity of the extensive fishpond ecosystem. -
Scientific background of precision animal nutrition
95-99Views:314Precision animal nutrition consists of meeting the nutrient requirements of animals as accurately as possible in the interest of a safe, high-quality and efficient production, besides ensuring the lowest possible load on the environment. This is facilitated by electronic feeding based on IT technology, an important but by far not the only tool of precision nutrition. In the present paper the following most important elements of precision nutrition are discussed: diet formulation, quality control of ingredients and compound feeds, reduction of the harmful effects of heat stress in pigs with different nutritional tools, application of the recent findings of the molecular genetics in animal nutrition, the relationship between genetics and animal nutrition and reduction of the N and P excretion by nutritional tools.
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On the Knowledge of University Students About the Strategies of National Sustainable Development
232-240Views:247The definition of sustainable development has a past which spans two decades. Today it is evident that the three pillars of sustainable development – environment, economy and society – have a strong correspondence and equally effect on every people. The UN’s Environment and Development Conference in 1992 declared the requirement in the document of Objectives for the XXI. century, that governments should prepare national sustainable development strategies. The World Conference of Sustainable Development in August 2002 made a stronger decision: „the states should make immediate steps forward … defining and preparing their national sustainable development, and for the purpose to start its realization until 2005”. Most of the countries fulfilled these requirements, and the Hungarian government promises to prepare its national strategy by the end of 2004.
The aim of my study is to survey the knowledge of university students about the above mentioned process and generally about the topic of sustainable development. The selection of the target group is justified by the importance of young intelligentsia in the future. In order to examine their knowledge, I prepared a questionnaire and from the emerging primary data, my conclusion and statements have been deducted by a processing-analysing course, on the bases of which I made my suggestions. -
The effect of increasing compost rates on the yield and nutrient content of ryegrass (Lolium perenne L.)
127-134Views:325Satisfaction of the increasing needs of humanity causes large environmental load. To provide a livable environment for future generations we have to satisfy our needs with the use of sustainable management. This is one of the biggest challenges of nowadays.
The amount of wastes emitted in increasing volume can be decreased by the recycling of them. The disposal of waste materials formed in the public spaces of cities and during the processing of agricultural row materials and by-products in landfills is inconceivable, so they must be recycled.
These materials mostly with organic compounds could be the primary substrates of composts. Completed with suitable additives, and applied appropriate treating technology, composts are capable to supply horticultural plants with nutrients. Composting wastes and byproducts not just decreases the amounts of deposited waste materials, but increases the nutrient (macro- and micronutrients) content of soils, so this is an environmentally friendly and alternative way of nutrient management of plants. -
Human resource management surveys at organizations operating at profitoriented and public spheres
79-86Views:248I introduce the performance management from the area of human resource management that I examined at organizations operating in market environment and in the public sphere as well. The reason of my choice of subject is that the performance management got into the centre of interest also in Hungary lately.
The scale of values connecting traditionally to the organizations of the private and public sphere is different vitally, what affected substantive differences of the organization, the management and the human resources management environment. Within these I tried to reveal their performance management system and with their comparison to draw conclusions. I did my surveys at profit oriented organizations and at organizations operating at the public sphere.
Performance management is one centre field of modern human resource managing, as the basis of the successful functioning of any company is the possibly most effective operation of its resources. Performance management is a possibility for the company and for the employer to overview the realization of the determined aims and the factors that block or promote accomplishments. Considering the results, the employee and the manager could determine subsequent realistic and accessible aims for the following period. Achievement management is extremely
important in those positions where achievement could not be measured accurately.
I carried out my surveys according to performance management by observation and data acquisition. I applied questionnaire survey to collect data, or rather made deep interviews; I talked personally with more employees as well.
The questionnaire consisted of one data format and performance management questionnaire. I processed the gathered data by computer and visualized graphically. I also did examinations by using statistic methods, by which I was able to get to know the certain organizations deeper and thus it was possible for me to reveal more connections. -
The online marketing possibilities and judgment of the domestic food-sector
77-84Views:375The theme of my PhD research is the online marketing possibilities and judgment of the domestic food-sector. This article is based on the important bibliography of my research theme. I show the new categorization of the tools of marketing communication. I examine the recent years’ changes of the social approach and the interactivity. Based on the meeting of the Internet I separate our ages’ generations. Furthermore I examine the transformation of consumers into users in the digital environment. I prove the changes of the Internet’s penetration and the presence of enterprises in the Internet with statistic data. I touch the tendency of information searching in online environment. I present new methods to measure the online marketing activities’ return.
Finally, I define my objectives of research based on my own experience and bibliography overview over and above I draw up my concrete future’s research which I separate seconder and primer section.
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The distribution of brown marmorated stink bug (Halyomorpha halys (Stål, 1855); Hemiptera: Pentatomidae) in the Northeast part of the Carpathian Lowland (West Ukraine)
191-194Views:606Halyomorpha halys (Stål, 1855) spread rapidly during the last five years and became common and abundant in Central Europe, especially in the urban environment. In the Carpathian basin, the West Ukrainian Transcarpathia county was the last region where this species has not been found yet. The first specimens of this invasive pest were sampled in Velyka Dobron’ in 2018 and in 2019 it was found in another neighbouring village and cities of Chop, Berehove and Uzhhorod. The data provided here is the first for West Ukraine and the second for the country following the published record from Odessa (SE Ukraine). Although H. halys is still less abundant and occupied mainly urban habitats, it will certainly cause nuisance for peoples and damages for farmers in the near future.