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Consumer buying behaviour of fruit and vegetables in the Netherlands
Published April 25, 2012

The Dutch Households bought in 2010 compared with the year before a little less vegetables and less fruit. However because of a higher price level the supermarket sales of fruits and vegetables increased with 7% to almost €3 billion. A Dutch household bought 72.4 kilo fresh vegetables in 2010. This is 2% less than in 2009. Tomatoes are the bought vegetable followed by onion and cucumber. Although the Dutch households bought less vegetables, the spending increased with 5%. The average price of vegetables was 7% higher than in 2009. In 2010 a Dutch household bought almost 88 kilo fresh fruit. Compared with 2009 this was 2% less. Apple is far out the most popular, followed by orange and banana. Also the spending on fruit decreased a little, specially on strawberry, kiwi and banana. The sales of vegetables is realized for almost 90% by the supermarket channel. Albert Heijn has a market share of 38%, followed by Superunie and C1000. Also for fruit the supermarket is the most important retail channel. However fruit is also sold for 20% in grocery stores and markets. The total turnover from supermarkets of vegetables was in 2010 over €2 billion, 8% more than in 2009. 85% of this is fresh product (fresh and pre-treated). Canned vegetables become less popular. The turnover was decreasing 2% to just under €200 million. Green beans are the most popular, followed by peas and carrots. However more money was spend on frozen vegetables (+5%) and pickles (+1%). Over 40% of the supermarket turnover of frozen vegetables is spend on spinach. The supermarket turnover of fruit increased in 2010 with 3% to €1,25 billion. From this 93% is fresh unprocessed fruit. The turnover of pre-treated (washed and sliced) is increasing, but still not more than 3%. Although with a modest share, the spending on frozen fruit also increased in 2010 to €5,5 million. The turnover of canned fruit however was decreasing with 6% compared with 2009. The supermarket turnover of pre-treated fruit was €35 million. Albert Heijn is the absolute market leader for pretreated fruit. In 2010 70% of the sales was realized by Albert Heijn. Mixed fresh pre-treated fruit, mainly fruit salads, account for 40% of the total supermarket turnover of processed fruit. Canned pineapple is the most important canned fruit in supermarkets, followed by fruit cocktail and peach. There is a high degree of awareness of consumers regarding the “must” to use enough fruit and vegetables. Despite of this, consumers do not always eat enough healthy products. Reasons for this are the busy life of the modern young people and the perception that vegetables are “not easy” to use. Therefore preparing a meal has to be easy and fast with suitable products Here is an important task for concept and product development.

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COVID-19 outbreak lockdown and its impacts on marketing of horticultural produces in Zimbabwe
Published July 29, 2020

Coronavirus disease of 2019 (COVID-2019) outbreak resulted to a global health problem. Lockdown was one of the common options suggested to curb the pandemic. Horticultural produces are perishable so delayed post-harvest marketing cause losses. This study aimed at evaluating the marketing of horticultural produces and farmers’ level of prepare...dness during the COVID-19 lockdown. A self-administered questionnaire was posted online from April 7 to May 7, 2020 the first month of COVID-19 lockdown in Zimbabwe (began on March 30, 2020). The study targeted horticultural farmers around Harare peri-urban and had 300 respondents. Data on sociodemographic, farmers’ behavior, awareness and attitude toward marketing and desire to minimize post-harvest losses was obtained. Frequency counts and percentages were determined. Chi-square tests on independent variables were done to test associations with demographics using SPSS version 8. There were significant (P<0.05) relations between awareness and attitude toward marketing, age and level of education. Demographic variable influenced the famers’ marketing behavior and attitude during COVID-19 lockdown. Most farmers reported highest (>35%) produce sale leftovers at the markets and spoilage during than prior the COVID-19 lockdown. The lockdown resulted to low sales and most farmers were unprepared for any crisis during the marketing stage of their production. The research contributed to an understanding of how a crisis situation influence marketing of horticultural produce and raises awareness regarding post-harvest losses. A qualitative study is recommended as a follow-up of this work.

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The Role of Human Factor in the Innovation of Apricot Production-Empirical Study in a Disadvantage Area of East-Central European Country
Published July 26, 2012

Hungary is a traditional fruit growing country for ages. As fruit sector has a very high hand work request and value added, it has an important role to decrease the elimination of unemployment and the lack of income in the disadvantage rural areas. The study was made in the year of 2009, the studied population consisted of the members of the fr...uit-grower marketing organization (Gyümölcsért Ltd.), that organizes growing and sales of stone fruits in Hungary. The number of studied population were 95 capita, the number of fi lled out and evaluated questionnaires was 35. By the composition of the questions both qualitative and quantitative methods have been used. We tried to get answers to the following questions: Are the studied human factors (age, educational level, sex etc.) of growers, determined the extension of innovation of apricot production?

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Examination of the apricot variety use and the factors affecting variety use in the Gönc production area
Published May 10, 2010

Hungary is a traditional fruit growing country for ages. As fruit sector has a very high hand work request and value added, it has an important role to decrease the elimination of unemployment and the lack of income in the disadvantage rural areas. The study was made in the year of 2009, the studied population consisted of the members of the fr...uit-grower marketing organization (Gyümölcsért Ltd.), that organizes growing and sales of stone fruits in Hungary. The studied area of this Ltd is in North Hungary. The growers, who filled the questionnaire, were selected random simple sample. Two data collection were used during our research work: primer and secondary data collection. The resources of the primer data-collection were the questionnaires of our empirical survey that have been completed by the relevant information from informal interviews with farmers (who previously filled the questionnaires in). We introduced and analysed the local (county level) and the wider (region level) farming conditions by the secondary data. By the composition of the questions both qualitative and quantitative methods have been used. This current study intends to represent one part of this comprehensive research.We wish to briefly introduce mainly the research results concerning variety use.

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Role of wholesale markets in fresh fruit and vegetable distribution in Hungary
Published September 11, 2001

The primer function of fruit and vegetable wholesale markets — which was the physical concentration of supply and demand previously — is changing gradually as consumer habits change and logistics functions (e.g. product manipulation, redistribution without the physical presence of the product) become more important with the technical develo...pment. Mainly individual growers sell their product to retailers at the Hungarian regional producers' markets and the Budapest Wholesale market on NagykOrosi Street, which is the largest wholesale market in Hungary regarding area, produce arrival and turnover. Parallel to the establishment of Producers' Organisations (P0) their market presence should be urged in selling their produce and also in ownership — and decision-making procedure — of the markets. The produce auction system and the on-line sales experiences of New Jersey State (USA) can contribute to the investigation of development possibilities and realization of development of Hungarian wholesale markets.


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Scheduling of ornamental plant production
Published April 18, 2000

The production of ornamental plants represents an important branch of our horticulture. The growing area is relatively small (round 2800 ha), the production value, however, a rather large. Notwithstanding, its financial balance is inactive because the demand surpasses the supply copiously.

The most popular plants are as follows: carnati...on, gerbera, rose, bulbous flowers, chrysanthemum, other cutflowers, cutgreens and Gypsophyla — their total production value makes up to Ft 8-9 billion. The area of ornamental nurseries — about 800-900 ha — is to be found mostly on the western part of our country.

Our accession to the EU will have undoubtedly an impact on our ornamental plant production. We must take into account, that in greenhouse production the specialization extends all over the world, field production over a limited region. Our chances will not deteriorate by joining the EU. The buyer — chiefly because of ecological purposes — will prefer the domestic product to the foreign one. By the way, our products will be competitive, as far as quality or price is concerned, with those of western Europe. Last but not least, we may hope a greater saleability of home-bred, special varieties and cultivars, the so-called "hungaricums", both in the domestic as well as export markets. It is anticipated that we will have a good turnover with potted ornamental plants and flower seedlings. Our nursery products will become marketable too.

To exploit the opportunity, of course, the necessary conditions are to be created. First of all, we need development in research, with special regard to breeding, at the same time in education, in extension service, in the training of experts, on a high level. Some tasks can be solved, no doubt by improvement of the organisation within the branch. At the same time the state subsidy is indispensable in order to promote both the technical and the research activities. State subsidy is also necessary to build up more advantageous conditions of sales like in some foreign countries (e.g. the Netherlands).

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Evaluation of the competitiveness of fresh tomato
Published July 27, 2022

The existence of international trade and related trade theory are closely related to competitiveness. The following study focuses on the competitiveness of Hungary, which studies the development of comparative advantage in terms of tomato for fresh consumption among horticultural products. As a consequence, the main objective is whether Hungary... has comparative advantage over EU-28 countries in case of fresh market tomato. Data in the study were provided by FAOSTAT database. The study period focuses on results from 2004 to 2019, breaking them down into 5-year (average) cycles. The method chosen was the RCA index group, the most widely recognized and applied index group for calculating comparative advantage. Although Hungary is not a significant vegetable-producing country in Europe, the fruit and vegetable sector accounts for 10-13% of the production value of agriculture. Regarding the results, it can be stated that Hungary does not have comparative advantage in case of tomato products. With respect to values of the tomato sector, the RCA index is in the range of 0<RCA≤1, therefore we have no comparative advantage. Spain and the Netherlands have stable competitive advantage. These countries show weak comparative advantage in each period studied, as the indicator values exceed 1 but do not reach 2.

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Legal harmonization of the Hungarian horticulture conditioned by the accession
Published April 15, 2002

In the EU-horticulture is treated with special care. As far as its regulation is concerned, different orders are in force to single branches. The regulation of the branch of medicinal plants is related chiefly to the processing, because the overwhelming part of the basic material is to be imported. More preoccupation falls to the ornamental pla...nt branch, although both the production and the turnover are controlled by the market. Irrespective of this fact, the quality standards are high. Also the production and the sale relations are carefully circumscribed, with special regard to the processing procedures. In the control of the quality an important role devolves on the producers' organizations, likely in our country on the so-called TESZ-es (Cooperatives for production and sale). In this regard the domestic prescriptions took much over of the EU practices.

The structure of sales in vegetable and fruit branches is continously changing, the demands of the consumers are more and more satisfied by the super- and hypermarkets. Their marketing organizations offer almost the half of the total of quantity commodities. In consent with the processing industry they raise quite severe requirements to producers. These requirements are to be taken into account also among our circumstances. There is a similar situation valid in the viticulture and winery. Within these branches we are able to compete on good chances of adapting our regulations to those of the EU. In this area there falls also responsibility to our vine-growing communities. Particulary a watch must be kept over the reputation of our renown quality wines and the results already achieved must be protected.

The competent ministries — at first the Ministry of Agriculture and Rural Development — has already shown great flexibility to the desires in regard to the expectable legal harmonization. The legislative, registrative and controlling activities are to be continued in this mentality.


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