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Analysis of Social Media Activities - Through the Examination of Handball Clubs Competing at Different Levels
39-53Views:214In Hungary, handball enjoys special attention and support, this is true not only for our country, but also for Europe, and the sport is gaining more and more space worldwide. One of the biggest innovations of the last two decades is certainly social media, which has reformed the basic strategies related to information transfer and traditional marketing activities. The processes of content production on these platforms have radically changed, which every sports club should pay attention to, as they can gain significant advantages in terms of economics, marketing and community building if they are able to communicate well. Three sports clubs competing at different levels were compared during a qualitative study in terms of their social media marketing strategy activities, namely PICK Szeged, Balatonfüredi KSE – BFKA Balatonfüred and DEAC handball team. The basic concept of this research model was built on how the online marketing communication activities of club teams fighting for different professional goals at different levels differ from each other, as well as what are the development opportunities and aspects that can be used as effectively as possible on social media platforms. The handball club teams agreed on several research questions, but a significant difference could also be discovered in one area, in which the professionals responsible for social media disagreed or represented a different point of view. Looking at my results, it can be concluded that behind a successful online marketing strategy there is always serious preparation and planning work, as well as the diversification of content production on different platforms, because the consumer communities of the platforms are also different from each other.
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Development Opportunities of Health, Wellness and Sports Services in Medical Tourism Based on a Research Study
101-114Views:264The quality and quantity of additional services play an increasing role in the competitiveness of service providers in the tourism sector. In our research, our goal was to explore the service development possibilites of two different sites of a Northern Hungarian healthcare institution in the framework of a market research. In the field of services, we focused on different issues of health, wellness and sports services. Our research has shown that the availability of additional services and therapeutic recreational, sport or wellness services are important for patients as they can positively influence their quality of life and health status.
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Survey of the Service Offer of Fitness Clubs for Group Classes in Debrecen
35-48Views:259The economic and social importance of the fitness sector is steadily increasing. The range of services provided by fitness centers is expanding and the popularity of fitness clubs is constantly growing. Fitness workouts are easily accessible for everyone, and there are numerous types of fitness centers which can play an important role in everyday physical activity. There are many factors that can influence the choice of fitness consumers for the gym, also fitness professionals play a key role in this regard. It is essential for fitness clubs in order to remain competitive on the market, to employ fitness instructors with the optimal personality and expertise, but in many cases, there is a lack of verification of qualifications. In our study, we conducted interviews with 20 fitness instructors who work in a fitness center that offers group lessons to consumers. The questionnaire included questions about consumer preferences, fitness facilities, trainers qualifications, and activities. Our study was made among eleven fitness clubs in Debrecen. The number of fitness clubs is constantly changing, with each year closing, opening or rebuilding fitness centers, which vary widely in size and number of services offered. The majority of respondent trainers are women as are the participants women in group lessons. Most of the interviewed trainers have OKJ qualifications, but the results reflect that fitness providers have not checked their qualifications at all before applying them. Fitness professionals play an extremely important role in leisure sports, contributing in maintainance and development of the fitness consumers’s health. Their work has a particular responsibility, as they can influence the physical and mental health of others in both positive and negative ways. Not only to avoid the risk of injuries, but also to prevent long-term health damage, fitness professionals play an important role. Controlling the qualifications also be in the interest of fitness clubs, not only avoiding accidents, but also increasing attendance at group classes by employing reliable, excellent personal trainers.
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Floorball position and passive sports consumption in the light of a study
142-157Views:201Research and studies done on floorbal is usually associated with medical studies, however the research and analisys of other fields peakd little interest.Thus, the aim of the study was to present the situation of floorball in Hungary and to examine the opinion of passive sports consumers about the sport. Within this we deal with the competition system of our country and the organizational structure of the federation. In our primary research, from a viewer perspective, we were interviewed as passive consumers in a questionnaire survey about their relationship to floorball. In the questionnaire we discussed whether they had ever met this sport and whether they had seen it or what attracted them to the match. We also tested their willingness to pay. The results were compared with the opinion of one of the domestic leaders of the sport, which in many cases agreed with the results. The questionnaire was completed by 153 people, more than 95% of whom had heard of the sport and most had the opportunity to become familiar with floorball at primary school. 65% of those surveyed have already seen a live floorball match that they have mostly played with friends / acquaintances. This young sport can become more and more popular among young people, not only as a complementary sport.
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Crisis of the 9th Generation Game Consoles-Focus on Playstation 5 and Xbox Series X
1-10Views:378By the end of the past centrury, specific computers optimized for gaming, that is meeting the needs of the computer gamers, the so-called game consoles were introduced to the market. At the end of the last year, after waiting for so long, new types of the 9th generation consoles came into the market, produced by the Microsoft and the Sony. Ovation of this appearance is familiar and usual in the profession, which soon became exchanged by the space of dissatisfaction, since now, after the events of the past months we can declare that gaming on both platforms suffers from serious difficulties. This study, the methodological base of which is composed by case study, secondary analysis of available data, intends to highlight the facts which led to this situation, whether it is a temporary or a permanent situation, and how the market and the gaming society react to it. Results show that it does not seems to be a temporary phenomenon, and as a result of complex problems market anomalies have appeared, which considerably influences our relationship to the market of the consoles.
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Research of Healthy Behavior at Faculty of Economic Sciences' sport sciences' students at the University of Debrecen
165-180Views:444Nowadays the healthy lifestyle is getting more and more attention, thanks to emerging health trends. The review of the literature summarizes the latest results of research on two aspects of healthy behavior. In our primary research, we measured the sporting and dietry habits of sport sciences’ students at University of Debrecen. In the case of sporting habits, we asked the students about the frequency and motivation of sports. In the other hand we asked them about their dietary habits about the frequency and amount of vegetable, fruit and fluid consumption. After the evaluation of survey we can say that the 70% of respondents are satisfied with their physical condition. We can tell about the frequency of vegetable and fruit consumption is that the 15-20% of students eat vegetables and / or fruits daily. However, it can be said about the fluid intake of students that seventysix percent of them are consuming fluid daily.
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3X3 Basketball Tournaments in Debrecen
231-250Views:206Faster attacks, spin speed, increased adrenaline levels, vehement play. This is all about the 3X3 basketball. In Debrecen, the first 3X3 basketball matches were held in 2015, most of them did not even think that the sport would be popular in Hungary as well. Practically, from the start of the first minute, the games were played with great success. Following the successful settlement, the International Basketball Association immediately offered a 3-year contract to Debrecen. The purpose of our research was to examine the 3X3 basketball tournaments in Debrecen, which was analyzed using a questionnaire and an in-depth interview. 69% of the respondents participated in the 2016 and 2017 events, but only 37% attended the 3X3 basketball tournaments that were held for the first time in 2015. It can be stated that this trend is growing and the event is gaining popularity nationwide. Sponsors and sponsors covered every issue of the event so the event was free of charge over the years. 72% of fillers, however, are willing to spend money on a possible entry fee. In terms of revenue growth, the introduction of admission fees is unlikely to reduce interest. Up to 1200 seats have been filled up for the event every year. Therefore, it is not surprising that a lot of people would like to enjoy a higher auditorium with more space. The introduction of 4-point boundaries (3 points) for 3X3 matches would be a great opportunity to try the "little brother" of basketball in the 4-point so that it can be introduced in traditional basketball. Hungary became the pioneer of the sport due to the results of the Hungarian national team and the successful organization of sporting events.
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Extreme Sports Consumption Implications from a Re-search
135-145Views:751Nowadays, more and more research focuses on recreational sports consumption, its motivational background, the determination of target group characteristics. Extreme sports are becoming more and more prominent in leisure sports and are increasingly represented in competitive sports. In our research, we are dealing with Extreme Sports Consumption, Questionnaires were collected in the form of a Google Survey, an online questionnaire survey, which was divided into groups of people who focused on individuals with a variety of social media and targeted extreme sport interests. Data was processed using IBM SPSS software, basic statistics and correlation analysis. Our results were also graphically illustrated. After data deletion, we processed 167 questionnaires. The results show that men prefer extreme sports. Our study shows that in Hungary, the most popular recreational extreme sports are cross cycling, rock climbing, mountain bike, paintball and skateboarding. Among young people with higher incomes, there is a significantly higher proportion of extreme sports consumption. Because expensive sport thus assumes higher discrepancies in income and higher spending propensity, which is confirmed by our research. The brand selection of sports equipment for young adults with extreme sports is not characterized by extreme sports-specific brands, but by classic market-leading sports brands (Nike, Adidas).
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Volunteering in Sport
217-230Views:549The subject of our research was the examination of the sports ambition and its motivational background. Our aim was to examine the volunteer experience of young adults in volunteering. Our goal was also to analyze the areas in which sports are chosen most voluntarily and what motivates them in sport. The basis for our questionnaire research was the concept of volunteering "4 W" (who, what, where, why). The questionnaire was designed to answer these questions in relation to sports ambition. The data of the questionnaire completed by 371 young adults (mean age = 23.93, sd = 9.93) were analyzed using SPSS statistical software, where we calculated basic statistics (mean, standard deviation, median, mode) and Chi2 test. More than 75% of the respondents have already worked as volunteers. One of the most popular areas of volunteering was sport. The most frequented volunteering area was among schoolchildren and students as well as university sports among young people, after which the area of competition and recreational sports proved to be the most popular. The main motivation of young volunteer workers was the following, : „I had a good mood”, „I loved sport”, „teamwork”, „work experience”, „learning and skill development” and „career perspective”. Organizations, marketing and communication areas in the field of sporting events and sportsclubs volunteering were the most popular in the area where the respondents had experience. A significant difference was found in the field of organizing and marketing volunteering in sports events, 61% of Hungarians worked, while respondents from other countries were only 34.2% (p <0.05). In the field of communication, higher values of respondents from other countries (45.7%), compared with Hungarians (33.7%) (p <0.05).
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Comparative Analysis of Equestrian Facilities in the North Great Plain Region
79-93Views:369Equestrian services appear in recreation, sports and tourism as well. The favorable natural and cultural values of Hungary and the image of the equestrian nation based on the traditions of the horse provide a favorable background for the development of supply elements. The lowland character and horse culture of the Northern Great Plain region, and the continuous development of horseback riding services here, reinforces the equestrian supply element in the field of sport and leisure. Our in - depth interviews were conducted among service providers with a “horseshoe rating” (N = 11) operating in the Northern Great Plain Region. The results show that all service providers consider and plan the development of equine, infrastructure and human resources, although the source of its financing is different (from state, other successful businesses, realized business results of equestrian enterprises). Equestrian service providers with no horseshoe rating have identified the improvement of quality, the 3, 4, and 5 horseshoe qualified service providers for the expansion of the complex program offering and product diversification.
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Motivational Factors of Choosing BMX and Other Extreme Sports
426-441.Views:427Extreme sports play an increasingly important role in the supply of recreational activities, as an increased consumer demand has shown a dynamic growth over the past decades. In our research, we investigated motivational factors related to leisure time and in particular BMX sport on a sample of 237 people who do extreme sports. Our results have revealed that BMX is mostly chosen by young men as a leisure time activity. The consumers of extreme sports are characterized by internal motivation, pursuit of their own boundaries, testing of novel and exciting activities and the need for doing joint activities with acquaintances and friends.
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Evaluation Opportunities tor Recreational Sport Services – Adapted to Higher Education Environment
150-164Views:195In our study, we analyse various researches dealing with quality aspects of sport services, and different quality models related to the interpretation of quality. The results which were obtained in the framework of primary research activity present the opinions of students from five different research universities. Sport services’ operation and sustainability are determined by market regulations, as parts of the service industry. Considering that the university leisure sports services take place in a competitive environment, the universities often have to compete with external sports service providers for achieving confidence of the young generations. For the qualitative tests, we used the QSport-14 measurement scale, which is generally applied by sports centres. This scale investigates the sports services according to three different aspects: (1) instructors, (2) infrastructural facilities and equipment and (3) offered sport programs. We have adapted the measurement scale to the university environment because of the differences and special characteristics of external sports service providers and university sports services. In addition, we analysed the factors influencing recreational sports, and we also examined that what changes would be needed in order to improve the quality of recreational sport activities in higher education.
