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New Research methods of Sales-Marketing Interfaces
160-183Views:379The energy invested in research in this topic is justified by the fact that the lack of optimal integration between SM (sales-marketing) can negatively affect overall corporate efficiency. The aim of this article is to present possible research methods that can reveal the impact of selected indicators, such as information exchange, coordination, vision and communication, conflicts, on the operation of the SM interface, according to Hungarian and foreign employees of international companies, and how they affect sales and marketing collaboration between pharmaceutical companies (PMC) and non-pharmaceutical companies (NPMC). It also attempts to demonstrate how the Partial Least Square (PLS) path modeling technique can provide valuable information on the consequences of management activity, and how the methods provided by Voyant Tools provide further research through quantitative analysis of qualitative data on the marketing sales interface (SMI), they can open up opportunities. The PLS-PM modeling technique was used to explore the relationships between the selected factors and possible hidden variables. These results clearly demonstrate that there are factors that influence SM collaboration that operate differently in PMCs and NPMCs, and that nationality differences can have a significant impact on how employees evaluate factors that affect SM collaboration. Of the methods we selected by Voyant Tools, the t-SNE (t-Distributed Stochastic Neighbour Embedding) tool proved to be the most sophisticated analysis, allowing the deepest analyzes by exploring relationships between groups of terms. -
Challenges of the Quality- and Change Management in the Context of Upcoming Social-Industrial Changes (5.0) – Conclusion of a Survey
138-150Views:212The upcoming industrial-social revolution, which may be called the 5.0, is emphasizing the coordination of the value-creating work of technology (machine) and man. This approach wishes to move towards sustainability, which deserves a significant role in nowadays through the world empathizing the negative effects of the wolrd. During my research I was looking for the answer that how the extended industry 4.0 and its tone be in Hungary via supply chain of the automotive industry. During my research I was looking for the answer that how the extended industry 4.0 be in Hungary and its tune through supply chain of the automotive industry. I also have examined that which changes are justified regarding management systems in interest of efficiency and emphasizing the human capital by leaders interviewed. As a part of qualitative research in-depth expert interviews were interpreted with help of content analysis based on the methodology of grounded theory. The results demonstrate the need to review and change existing processes in order to ensure that the potential of human capital is not lost and that technological development, even more so, is at the service of human resources in order to achieve its efficiency and effectiveness. Among the possible tools we can find the re-structurizing changes of post tracking processes of the audits in management systems providing quality. Furthermore, the practical implementation of multifactorial statistical process control in the evaluation of processed data, which may be one of the essences of industrial (IoT) data.
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Social Innovation for the Welfare of the Community
480-494Views:163The aim of the study is to highlight the focal points that are potentially activating factors in social innovation efforts in the most disadvantaged areas. The study examines certain social initiatives in the Nyírbátor district, with particular emphasis on the efforts promoting community welfare. The study primarily presents the results of qualitative interviews as part of a doctoral research. The examined cases play an important role in the management of the unfavourable processes in the region, and their adaptation as good practice can support the catching-up process. The study identifies the main groups of aspects that, in addition to structuring the case descriptions, also facilitate comparability of good practice. Documentation based on defined criteria supports the adaptation process, which is critical to the successful implementation of social innovation efforts.
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Was UEFA’S Goal of an Environmentally Friendly Euro 2020/21 a Success?
152-164Views:622The football Euro 2020/21 has been said to be more environmentally friendly, as it was spread all over Europe, thus no new stadiums needed to be built. On the other hand, more traveling became necessary. How does these effects behave with each other? Was the attempt to reduce emissions successful?
This paper seeks to compare the goals for UEFA 2020/21 for environmental friendliness and its success. A mixed research strategy was adopted in this paper where qualitative analysis was done on existing literature review and also quantitative approach where assumptions were drawn from literature review to estimate the environmental impact. This paper found that UEFA's initial estimate of 425,000 tons of carbon dioxide emissions in traveling for the Euro Cup 2020 was a bit higher than the actual amount of carbon emissions from our calculation of 143,531 tons. What stands out is that its findings agree with UEFA's estimate that Euro Cup 2020 emissions were lower than that of 2016 which emitted 517,000 tons of carbon dioxide for traveling. This gives a greater reason to conclude that UEFA met its goal of reducing carbon emissions. The overall carbon dioxide emissions in traveling and constructing stages were 1,275,988 tons in Euro Cup 2020 and 2,803,000 tons in Euro Cup 2016. This further affirms the overall carbon dioxide emission reduction by half in Euro Cup 2020 as compared to Euro 2016. From our findings, we can conclude that the Euro Cup 2020 indeed succeeded in reducing overall carbon dioxide emissions by half. Despite the success, this paper views that the carbon emissions are still high for a single event and hence there is room for reduction of carbon emissions to lower levels as possible. we can conclude that the Euro Cup 2020 indeed succeeded in reducing overall carbon dioxide emissions by half. Despite the success, this paper views that the carbon emissions are still high for a single event and hence there is room for reduction of carbon emissions to lower levels as possible. we can conclude that the Euro Cup 2020 indeed succeeded in reducing overall carbon dioxide emissions by half. Despite the success, this paper views that the carbon emissions are still high for a single event and hence there is room for reduction of carbon emissions to lower levels as possible. -
The Governance of Sports Organizations in Morocco: the Case of the Royal Moroccan Federation of Judo and Related Martial Arts
38-50Views:154Governance is crucial for effective sports organization management, particularly as sports organizations increasingly adopt business models. Research inquiries into suitable governance practices in sports have grown, reflecting the evolving landscape of sports management. This qualitative research examined the governance of the Moroccan Judo Federation through semi-structured interviews and analysis using Voyant Tools. Stakeholders, including the vice president, board members, coaches, athletes, referees, technical committee members, and financial manager, provided insights on key aspects of governance. The findings emphasized the importance of strong leadership, effective decision-making processes, transparent governance structures, stakeholder engagement, and ethical conduct. However, challenges were identified in decision-making, stakeholder engagement, conflict resolution, and financial management. Stakeholders highlighted the need for inclusive decision-making processes and transparent and accountable governance practices. By addressing these challenges, the federation can strengthen its governance, support judo's growth, and foster fairness and inclusivity.
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Qualitative and Quantitative Analysis of Optical Industry Produced Grey Water, Proposal For Treatment Technology
84-88Views:95Our research we investigated Carl Zeiss Vision Hungary Kft. grey water from laundry. Our research aims to provide the optical industry produced grey water quality and quantity parameters to obtain a comprehensive picture. The quality parameters for additional aim was to test, whether it is worth tut collect grey water produced in the optical industry to the place of origin. Subsequently, the development of a treatment technology that economically it would be valuable for the company. It has been observed that it is not necessary tut collect grey water from washing machines and cleaning machinery, since it is similar to the organic load them. It was based on a financial assessment of the grey water treatment technologies in two technologies: coagulation-flocculation and aerobic bio membran technology. Investment and maintenance costs in respect of the implementation of the aerobic clearly bio membran technology proved to be more economical.
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Analysis of Social Media Activities - Through the Examination of Handball Clubs Competing at Different Levels
39-53Views:313In Hungary, handball enjoys special attention and support, this is true not only for our country, but also for Europe, and the sport is gaining more and more space worldwide. One of the biggest innovations of the last two decades is certainly social media, which has reformed the basic strategies related to information transfer and traditional marketing activities. The processes of content production on these platforms have radically changed, which every sports club should pay attention to, as they can gain significant advantages in terms of economics, marketing and community building if they are able to communicate well. Three sports clubs competing at different levels were compared during a qualitative study in terms of their social media marketing strategy activities, namely PICK Szeged, Balatonfüredi KSE – BFKA Balatonfüred and DEAC handball team. The basic concept of this research model was built on how the online marketing communication activities of club teams fighting for different professional goals at different levels differ from each other, as well as what are the development opportunities and aspects that can be used as effectively as possible on social media platforms. The handball club teams agreed on several research questions, but a significant difference could also be discovered in one area, in which the professionals responsible for social media disagreed or represented a different point of view. Looking at my results, it can be concluded that behind a successful online marketing strategy there is always serious preparation and planning work, as well as the diversification of content production on different platforms, because the consumer communities of the platforms are also different from each other.
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„Return to the Countryside” – a Qualitative Approach of Students’ Opinions About Rural Life
204-216Views:238Nowadays, the research of rural areas’ specific features is one of the most interesting part of sociology. Within these studies the rural areas ability for survival and to retain forms an important basis. A pillar of these, that the youth from rural areas become sufficiently motivated to stay at or to return to their homeland and be able to redound development. We were looking for answers, that how university students, who participated in our current research are thinking about the hungarian countryside, in their opinion what are it’s advantages and disadvantages and it’s possible potentials. In addition, we examined those factors, which are contributing to that respondents who are studying in large cities want to stay there, but at the same time we wanted to explore the opposite factors, those that make tudents to return to the countryside. Last, but not least we investigated a very interesting topic, the relations between the respondents and the rural elite.
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Evaluation Opportunities tor Recreational Sport Services – Adapted to Higher Education Environment
150-164Views:236In our study, we analyse various researches dealing with quality aspects of sport services, and different quality models related to the interpretation of quality. The results which were obtained in the framework of primary research activity present the opinions of students from five different research universities. Sport services’ operation and sustainability are determined by market regulations, as parts of the service industry. Considering that the university leisure sports services take place in a competitive environment, the universities often have to compete with external sports service providers for achieving confidence of the young generations. For the qualitative tests, we used the QSport-14 measurement scale, which is generally applied by sports centres. This scale investigates the sports services according to three different aspects: (1) instructors, (2) infrastructural facilities and equipment and (3) offered sport programs. We have adapted the measurement scale to the university environment because of the differences and special characteristics of external sports service providers and university sports services. In addition, we analysed the factors influencing recreational sports, and we also examined that what changes would be needed in order to improve the quality of recreational sport activities in higher education.
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Testing Methods of Green Supply Chain, in Particular Supplier’s Selection an Evaluation Tools
240-254Views:407Today, more and more articles have emerged in the field of sustainability and sustainable development. Sustainability plays an important role in supply chain management too. Green Supply Chain Management (GSCM) has emerged as a key approach for enterprises seeking to make their businesses environmentally sustainable. The notion of GSCM implies the insertion of environmental criteria within the decision-making context of the traditional supply chain management. Enterprises are increasingly expected to extend their sustainability efforts beyond their own operations to their suppliers and customers to their sustainability expectations. Literature of green supplier evaluation and selection methods number is large, though the number of environmental factors are relatively limited. Recently in supply chain management decision making, approaches for evaluating green supplier performance have used both qualitative and quantitative environmental data. Given this evolving research area, the purpose of this article is to analyse research conducted in international scientific journals focusing on the selection and evaluation of a green supplier. The purpose of this article will answered two questions: Which selection methods are commonly used? What environmental and other selection criteria for green supplier management are popular?
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The Relationship Among Ethics and Conflict Management in Hungarian Metal and Machinery Supply Chains
1-18Views:118It seems that ethics has become an important issue because more and more firms accept ethical codex and make them public as well. On contrary all of us know some stories when unethical behaviour resulted tragedy. Nowadays in business life ethics and responsibility appear as necessary value from the aspect of success. More papers state that ethical behaviour offers various benefits in business relationships. Our paper seeks these positives in empirical way by interviewing members and experts of Hungarian metal and machinery supply chains but we take into consideration the network effects as well. Our survey investigates how fair behaviour can prevent or decrease conflicts in business. The results of our qualitative research show that fair behaviour brings certain benefits but the economic reality and the direction of money flow are dominant. We have met various forms of conflict management and found that respondents want to maintain even very problematic business ties as well.
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Perceived Barriers to Youth Entrepreneurship in Pakistan and Hungary
382-391Views:137Entrepreneurship brings enormous benefits. It generates employment and helps in social and economic development. Ventures created through the youth entrepreneurship have enormous benefits. They generate employment, reduce poverty and unequitable distribution of wealth. These ventures do also help in social, economic and technological development. However, the youth faces several barriers to entrepreneurship. This study explores the personal & psychological, family related, institutional & regulatory, cultural & social, financial and market & knowledge barriers faced by the youth of Hungary and Pakistan. Qualitative research methodology was applied. Interviews at micro and meso levels were conducted from the young entrepreneurs and university professors of Pakistan and Hungary. Results indicate that Pakistan and Hungary have almost similar levels of Personal & Psychological barriers, however, the fear of failure is higher in Hungary than in Pakistan. Family related, cultural & social and market & knowledge barriers are higher in Pakistan for the youth entrepreneurship than Hungary. Institutional & regulatory and financial barriers are at medium levels in Pakistan. For Hungary, these are at low levels. The study has important implications for researchers, academicians, policy makers and for the young aspiring entrepreneurs.
