Search
Search Results
-
The Dunning–Kruger Effect in Knowledge Management Examination of BSc Level Business Students
14-21Views:165The Dunning-Kruger effect (DKE) in higher education evaluation is one of the current research areas of psychology, educational science, and management science (in our case). Its importance is that the less prepared one is, the less accurately one can judge what performance is expected of him. What is more, he will err more and will overestimate himself. The present study aims better to understand the phenomenon with new, small-sample empirical results. The study is part of a research series that has been ongoing at the University of Debrecen since 2015. It not only quantitatively expands the literature but also includes the course of Knowledge Management among those examined. During the research, students were asked both before the examination (N = 63) and after the examination (N = 76) to guess how many points they would achieve on a multiple-choice test. It supports the presence of DKE, both in the case of pre-examination and post-examination self-evaluations. Using four multivariate linear regression models, we examined whether the sign value or absolute value of the errors made during the guesses show a correlation - in addition to the available control variables - with the test score. Our results showed that the more accurate the pre-examination and post-examination estimations were, the higher the students' actual score was, while the less they tended to overestimate their preparation. This supports the presence of DKE, both in the case of pre-exam and post-exam self-evaluation.
-
Testing the Sametest-effect in a BSc-level Business Communication Course Examination
10-15Views:56Using secondary data, we empirically examine two biasing effects that may arise in the written evaluation of large groups of students. Suppose the students take the examination in consecutive groups, and we wish to avoid the distortion caused by tests of different difficulty. In that case, we can decide to use the same examination questions. However, the danger of the "same test effect" arises, according to which the group writing later can perform better if it receives information from the examinees in the previous round. Using the same examination tests cannot be recommended if that effect is significant. Another related potential phenomenon is the "revealed sameness effect". Accordingly, if the examinees are aware of the repetition of the questions, it significantly increases the scores of the following group. We tested these phenomena using the data of a three-round written examination. A previously published analysis of a larger sample found that the "same test effect" can be expected if the students decide in which round they take the examination. Since it was possible to freely register for the examination rounds for the assessment analyzed in this study, we assume that the "same test effect" will be significant. Based on the literature, we also expected that the "revealed sameness effect" would occur in the third round. The performed linear regression analysis (N=77) only found some weak evidence for the 'revealed sameness effect' but not for the 'same test effect'.
-
Some Sources of Misunderstandings in Intercultural Business Communication
91-101Views:1009It is always a big challenge for all types of companies anywhere in the world to survive in the globalised and accelerated world. Their primary objective is to stay competitive, keep or even enlarge their market share while keeping their costs at a minimum level. These corporations often cross borders and operate on a multinational level. In order to do that successfully they need flexible workforce: people who have a high level of intercultural competencies and can help their corporations to achieve their aim of profit maximising. It is widely accepted that culture and languages are among the most significant impacts on intercultural communication. In this paper first I am going to interpret intercultural communication and the role of culture and then look at different intercultural skills and the role of languages in intercultural communication. Some areas that might cause problems in intercultural business communication will also be described.
-
A Literature Review: Artificial Intelligence Impact on the Recruitment Process
108-119Views:9451This paper aim is to review the implementation of artificial intelligence (AI) in the Human Resources Management (HRM) recruitment processes. A systematic review was adopted in which academic papers, magazine articles as well as high rated websites with related fields were checked. The findings of this study should contribute to the general understanding of the impact of AI on the HRM recruitment process. It was impossible to track and cover all topics related to the subject. However, the research methodology used seems to be reasonable and acceptable as it covers a good number of articles which are related to the core subject area. The results and findings were almost clear that using AI is advantages in the area of recruitment as technology can serve best in this area. Moreover, time, efforts, and boring daily tasks are transformed to be computerized which makes a good space for humans to focus on more important subjects related to boosting performance and development. Acquiring automation and cognitive insights as well as cognitive engagement in the recruitment process would make it possible for systems to work similarly to the human brain in terms of data analysis and the ability to build an effective systematic engagement to process the data in an unbiased, efficient and fast way.
-
Applying New Innovative Market Research Methods in the Innovation Process of New Products
56-69Views:198The innovation environment has changed a lot in the recent years, companies and their enterprises concentrating on product- and process innovation have undergone a lot of changes. According to GUPTA et al. (1986) product innovation is a multidisciplinary process. Although, all functional interfaces are important in the product development process, the research and development – marketing interface is one of the most difficult one. In the last two decades the incredibly fast penetration of the internet has more and more effects on the consumer attitudes. It encourages market researchers to apply such methods by which they could get as close as to the consumers to know their attitudes without taking them out of their natural habitat. In this study our aim is to concentrate on the first phase of the product innovation, which is the exploration of insights and attitudes. In this phase we can use the classical, conventional market research techniques if we want to get primary data, such as focus group interviews, questionnaires, in-depth interviews, but there are new methods as well. One of such novel methods is netnography. The biggest advantage of this research method is that the researcher can observe the consumer groups’ state of mind and decision-making mechanisms through publicly available communication sources in their natural environment. In this study it will be analysed how the directions of netnographic researches have changed by the dynamic changes of the internet. Besides, online participants’ attitudes towards healthconscious nutrition are analysed in practice. As a result of this study, special groups could be identified, which can provide a new perspective for the companies operating in this field beside the classical segmentation techniques. These groups can be the ones which draw up latent market requirements, and thus, helping the companies’ innovation processes.
-
Sport Civic Society – Approaches and Facts
158-166Views:201After the change of regime in Hungary in 1989, the domestic civic sphere started to improve, and after numerous change in the legal regulation, currently the Act on Civic Organizations (Act 174/2011.) rules the operation of the sector before all, supplemented by additional legal background. The vital component of the new regulation is possibility of the appearance of the novel organizational form, the civic society, which is quite odd even considering the past and even on international level. The database enabling the statistical overview of the domestic nonprofits publish the end of 2019 provides no information on the data and operational features for this organizational form, which provides a thorough reason for the researcher to be interested in the topic and the organizations. Through the possible secondary data, a primary database of a lately done sports civic organization related research includes such basic data (even its sample height is small), which may be considered as a starting point at the examination of the specifications of the sports related civic societies.
-
Economic Effect of the Coronavirus on the Companies Involved in Car and Automotive Parts Trading, and Manufacture of Tires of Hungary, Including Szabolcs-Szatmár-Bereg County, in Respect of 2020
1-12Views:204In Hungary the wake of the first wave of the Covid-19 epidemic (March 2020), caused a decline in demand for goods and services in most sectors. There were sectors (accommodation services, art, recreation, etc.), which were economically severely burdened by the imposition of restrictive measures, and there were some (financial services, communication), which experienced the change positively. In our research, our goal was to assess the changes caused by the Covid-19 epidemic in the property, financial and profitability situation of the companies involved in car and automotive parts trading, and tire manufacturing, in Hungary, and within the country, in Szabolcs-Szatmár-Bereg county. We established three hypotheses: (1) As a result of the spread of coronavirus epidemic, in Hungary and in Szabolcs-Szatmár-Bereg county as well, the profitability of companies of NAICS codes 441 (car and automotive parts trading) and 4231 (wholesale of road vehicles and parts), decreased. (2) The outbreak of the epidemic had a negative impact on the liquidity of companies established in Hungary, including Szabolcs- Szatmár-Bereg county. (3) As a result of the Covid-19 epidemic, the resource structure of Szabolcs-Szatmár-Bereg county companies, analysed in the framework of research work, transformed. To prove or disprove these, secondary research was used. Finally, we put forward conclusions and proposals for the management of the companies active in this industry.
-
New Research methods of Sales-Marketing Interfaces
160-183Views:296The energy invested in research in this topic is justified by the fact that the lack of optimal integration between SM (sales-marketing) can negatively affect overall corporate efficiency. The aim of this article is to present possible research methods that can reveal the impact of selected indicators, such as information exchange, coordination, vision and communication, conflicts, on the operation of the SM interface, according to Hungarian and foreign employees of international companies, and how they affect sales and marketing collaboration between pharmaceutical companies (PMC) and non-pharmaceutical companies (NPMC). It also attempts to demonstrate how the Partial Least Square (PLS) path modeling technique can provide valuable information on the consequences of management activity, and how the methods provided by Voyant Tools provide further research through quantitative analysis of qualitative data on the marketing sales interface (SMI), they can open up opportunities. The PLS-PM modeling technique was used to explore the relationships between the selected factors and possible hidden variables. These results clearly demonstrate that there are factors that influence SM collaboration that operate differently in PMCs and NPMCs, and that nationality differences can have a significant impact on how employees evaluate factors that affect SM collaboration. Of the methods we selected by Voyant Tools, the t-SNE (t-Distributed Stochastic Neighbour Embedding) tool proved to be the most sophisticated analysis, allowing the deepest analyzes by exploring relationships between groups of terms. -
Generational Transfer Among Family Businesses on the Fields of Reputation and Organizational Culture – Research Plan
102-108Views:106Aim: The aim of this paper is to generally introduce the topic, themes and relevance of the research on which my PhD thesis will be based. The research will focus on change of generations among Hungarian family businesses and deals with changes of leadership, organizational culture and core values, related to the management/owner succession. The research needs to apply knowledge from four disciplines ‒ PR, organizational culture, economic (family businesses) and leadership ‒ so it is multidisciplinary in nature. Following a current step of the research-process will be presented.
Methodology: The Family Business Barometer results were applied for gaining information about the plans related to the future, generations, and so on of European Family Businesses. Then three Hungarian family businesses were interviewed in the frame of a panel-discussion organized by the Commercial and Industry Chamber in Győr-MosonSopron County. These three family businesses were the Borsodi Műhely, the Biotextima and the Leier.
Findings: All in all between 2013 and 2016 most of the family businesses seemed to be confident about the future. In this aspect just a few family businesses were neutral in this time period. Unfortunately, there were family businesses who had a negative attitude for the future. The deliberate and detailed planning of the handover, the selection of a determined date for handover, the determination of the older generation to really do not interfere in affairs, the cohesive role of the family, family activities, the support from the family could lead to the effective change of generations.
-
Investigation of Information and Communication Technologies (ICT) Usage in the Business Relations of the Agri-Food Econ
21-29Views:110Small and medium-sized enterprises are the engines of Europe's economy. This is demonstrated by the European Small Enterprises Charta, adopted in 2000, and by the fact that this sector employs more than 90 million people. Appropriate information and communication technology is essential to maintain their ability to function effectively and competitively. They need to know how to use these technologies for their smoot growth in productivity. The purpose of our study is to assess the regional ICT penetration of the Hungarian SME sector and compare this to that of the EU Member States.
-
Analysis of Social Media Activities - Through the Examination of Handball Clubs Competing at Different Levels
39-53Views:221In Hungary, handball enjoys special attention and support, this is true not only for our country, but also for Europe, and the sport is gaining more and more space worldwide. One of the biggest innovations of the last two decades is certainly social media, which has reformed the basic strategies related to information transfer and traditional marketing activities. The processes of content production on these platforms have radically changed, which every sports club should pay attention to, as they can gain significant advantages in terms of economics, marketing and community building if they are able to communicate well. Three sports clubs competing at different levels were compared during a qualitative study in terms of their social media marketing strategy activities, namely PICK Szeged, Balatonfüredi KSE – BFKA Balatonfüred and DEAC handball team. The basic concept of this research model was built on how the online marketing communication activities of club teams fighting for different professional goals at different levels differ from each other, as well as what are the development opportunities and aspects that can be used as effectively as possible on social media platforms. The handball club teams agreed on several research questions, but a significant difference could also be discovered in one area, in which the professionals responsible for social media disagreed or represented a different point of view. Looking at my results, it can be concluded that behind a successful online marketing strategy there is always serious preparation and planning work, as well as the diversification of content production on different platforms, because the consumer communities of the platforms are also different from each other.
-
The Effect of Administrative Empowerment on the Organizational Effectiveness of Bank Employees
13-21Views:144This study seeks to identify the level of the impact of administrative empowerment in its dimensions on the organizational effectiveness in the banking sector in Syria. In order to verify the objectives, develop and test the validity of the hypotheses, the descriptive approach was adopted. The study found that there is a statistically significant effect of the dimensions of administrative empowerment on the organizational effectiveness of workers in banking sector.
-
Investigation of SCOR Model in Connection with Performance and Warehouses
227-239Views:133Business leaders can use several strategic tools to improve the organization, depending on what they consider to be important. The Supply Chain Operational Reference Model (SCOR) is one of these. Its importance is to link business processes, performance metrics, best practices, and technology together and to create a unified structure. It promotes communication between the stakeholders of the supply chain and improves supply chain management and the efficiency of the related supply chain improvement activities. The aim of this study is to find out how the SCOR model appears in the international literature related to warehousing and performance. What methods and tools do authors use to investigate their research questions and hypotheses? Description statistics and category selection were used to present the results of the study. The number of SCOR model researches related to warehouse performance measurments are very rare, it is rather used to describe different processes. In the future, it would be worthwhile to extend the SCOR model analyzes to further fields, especially to warehouse performance measurements.
-
Menedzsment módszerek az Ipar 4.0 tükrében
507-514Views:632The fourth industrial revolution poses major challenges for organisations in terms of technological aspects and from a management point of view, too. Good (effective) management is vital as it can help overcome the difficulties arising from shortages of skilled labour and from cost-cutting pressures, and it can help improve efficiency of resources. Innovations require management methods that support the introduction of industry 4.0. In my review of the literature, I aim to find out how the current level of sophistication in this new field can help managers of SME to better embrace change. Based on the reviewed literature, from management point of view, organisational structure, leadership style and HR practices are key to creating an atmosphere conducive to learning and innovation. In terms of structure, researchers do not suggest one thing to apply, but emphasise that industry 4.0 is characterised by an unstable, changing environment, so it is worth developing a structure that is characterised by decentralisation, few rules, horizontal communication and collaborative teamwork, i.e. much more organic than mechanical. In terms of different leadership styles, it is the transformational leadership that is the most often mentioned, however, in case of industry 4.0, we need even more because it can have various limitations. Even before industry 4.0, literature has highlighted that the recommended leadership style can be defined as the combination of transformational and transactional leadership; research in industry 4.0 in recent years also emphasises that it is the expanded construction of a knowledge-driven leadership style that blends the two, which can best facilitate innovation and learning. Managers can develop employee skills and improve their learning abilities through a variety of HR practices. So the right structure, leadership style and HR prepare the organisation for industry 4.0 by facilitating learning, improving skills and innovation.
-
Fraud in the Financial Sectors
1-17Views:301The competition for social resources encourages economic players to break ethical business rules to gain an economic advantage. Digitized data is making it increasingly difficult to verify their content of reality. The Wirecard scandal and the COVID-19 crisis will transform the environment around us, change our way of thinking about the world, accelerate discussions on the possible control of data produced by digitization tools, and the issue of the widest possible introduction of international accounting. Since the economic crisis of 2007, there has been a general and measurable increase in fraud in public procurements in construction industry, real estate, oil and gas, heavy industry and in mining industry, and in the financial sectors, which some governments of countries are trying to prevent it by using new tax control methods. In the stagnant economies of the economic crisis that is likely to materialize as a result of the COVID-19 epidemic, economic players will share on fewer and fewer orders, and as competition increases, the possibility or compulsion of fraud increases. Crises either begin in the financial sector or it will become one of its victims. Although financial scandals have not shaken confidence in the financial sector in recent decades, but it has violated the generally accepted public opinion that the financial sector is strictly regulated and it is non-fraudulent, non-infected area. International events affecting the financial sector have shown that internal procedures that ensure the lawful operation of a company in financial institutions have not prevented internal abuse because some of the perpetrators came from leaders.Due to the generalizations, the integrity of financial and supervisory organizations not directly involved in financial scandals are also significantly damaged, and trust can only be restored again through joint efforts, legal tightening and appropriate communication of it.
