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Enhancing Customer Experience in Car Servicing: Insights from Indian Markets
113-123Views:112This descriptive research has attempted to assess customers' satisfaction with services offered by car servicing firms in India. The researcher administered a structured questionnaire to 300 company customers, selected using the Systematic Random Sampling technique. Data collected were analyzed using SPSS, applying the analytical tools of Frequency, Percentage, Mean, factor analysis, cluster analysis, Chi-square and Correspondence Analysis. Results of the study have revealed that the caring nature of servicing staff, the quality of services and service personnel, and the convenience and comfort offered to customers have been identified as the most important factors affecting customer satisfaction.
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Quality Development of a New Type Pharmaceutical Formulation
112-127Views:231The aims of companies to understand internal and external customer demands in order to improve their existing products and develop new ones. Product development aims at understanding customer demands that may influence the production of the product to be manufactured. As a first step in the process, the customer voice method was used to define demands with measurable parameters. A questionnaire survey was used to prioritise them, which were then compared and ranked using a preference matrix. Within the QFD method, technical parameters influencing the satisfaction of customer demands were determined. A correlation matrix was established and the relationship between the technical parameters was investigated. A competition analysis of technical parameters and customer demands was carried out. From the absolute and relative weights, it is easy to establish the order of the technical parameters, so that the most important parameter in terms of meeting the defined customer demands is the determination of the ratio of raw materials, and important parameters are chemical stability, pharmaceutical formulation and particle size.
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Value Creation along a Production-Service Value Chain
91-99Views:153Today’s products and services are so complicated and intertwined that their individual value creation is hard to determine. It is especially true when the products and services are necessary complements of each other and when they are affecting customer satisfaction for a long time. In the case of durable products needing professional installment service, the study of value creation poses many difficulties. Our research shows and emphasizes the process characteristic of value creation, and how the different steps (production, service, long-term use) should be looked at, and what further analyses can be done.
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Examining Used and Sportswear Supply Chain Strategy and Indicators
86-98Views:243The following study presents the supply chain strategy of a second-hand and sportswear company in Hungary. The study discusses the main tasks of supply logistics, the level of logistics service, the main determining elements of the level of logistics service, and the measurement of customer satisfaction. From the first step of the process, we can fully follow the processes until the last activity. We can learn in detail about the sub-processes, such as: types of clothing collection, sourcing, warehousing, selection, disassembly, processing, receipt of goods and sales. The aim of the study is to make the processes more transparent for everyone.
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Examination of Consumer Perception of Web Stores by Netnography in the Period of COVID-19
Views:289Online shopping has become more and more part of our everyday lives, as proved by the fact that in the midst of the economic crisis caused by the coronavirus epidemic, online retailing has grown by more than 30% in Hungary. International research has shown that nearly 90% of consumers take into account the online reviews as much as the recommendations of family or friends before their purchases, digital channels, including Facebook have the greatest impact on their decisions. In our research, in connection with a specific campaign, Black Friday, we examined how actively the highest-traffic stores – having online shops as well - use Facebook to reach and influence the customers. We chose netnography as the method of our research, and we analysed the posts published on the Facebook pages of the five chosen online shops, furthermore, the customer reactions and comments given in connection with the posts. Our results show that three of the five chosen online shops applied Facebook campaigns within the action. By analyzing the comments, they were classifiedinto 5 categories based on satisfaction and trust: satisfied, dissatisfied, interested, trolls, and mute groups.
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The Role of Logistics Management in Public Services – Research Plan
33-43Views:250Public services and logistics are generally treated as different fields, but the tools of logistics management with the help of the Unified Services Theory can be used for the benefit of the public services. The aim of this theoretical paper is to generally introduce my topic and relevance of the research on which my PhD thesis will be based in the future. The expectations in the advanced, globalized world are pushing governments to find new methods to fulfil the needs of the citizens while keeping up or even increase efficiency and effectiveness. I believe that from a certain viewpoint the public administration system can be considered as a large scale supply network, and I am particularly interested in how we could apply logistical methods in public services to increase efficiency and effectiveness while simultaneously increase customer satisfaction. In this particular paper I would like to present how I see the connections between the concept of New Public management and the Unified Services Theory. I would like to show the similarities between them and how they could complete each other in order to serve as a background for later logistics related approaches and researches within the domain of public services.
