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Examination of Z Generation’s Motivation and Expectations on Higher Education
1-13Views:533Today’s students at secondary schools, the so-called Z generation will be the customers in higher education in the near future. Members of the generation 'Z' were born between the early 1990’s and at the end of the 2000’s and significantly differ from the previous generation Y. They are called as Sharing Generation and Digital Generation as well. They have special learning habits and special expectations about learning, teaching and theories. These facts bring up a question about suitability and efficiency of traditional and actual methods in higher education in connection with their teaching and personal development. In this research expectations of students in year 11 will be examined about the higher education in general and with special regard to the business higher education.
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Examination of Consumer Perception of Web Stores by Netnography in the Period of COVID-19
Views:284Online shopping has become more and more part of our everyday lives, as proved by the fact that in the midst of the economic crisis caused by the coronavirus epidemic, online retailing has grown by more than 30% in Hungary. International research has shown that nearly 90% of consumers take into account the online reviews as much as the recommendations of family or friends before their purchases, digital channels, including Facebook have the greatest impact on their decisions. In our research, in connection with a specific campaign, Black Friday, we examined how actively the highest-traffic stores – having online shops as well - use Facebook to reach and influence the customers. We chose netnography as the method of our research, and we analysed the posts published on the Facebook pages of the five chosen online shops, furthermore, the customer reactions and comments given in connection with the posts. Our results show that three of the five chosen online shops applied Facebook campaigns within the action. By analyzing the comments, they were classifiedinto 5 categories based on satisfaction and trust: satisfied, dissatisfied, interested, trolls, and mute groups.
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Application of Heutagogical Methods in Entrepreneurship Education
364-373Views:145According to Kuit and Fell (2010) the educators’ task is to develop the learners’ lifelong learning skills to be able to apply their skills and competences in and efficient and creative way in new situations in a constantly changing environment. Kamenetz (2010) argues that neither the pedagogical nor the andragogical teaching methods are suitable for performing well in their job, but more and more a self-directed and self-determined approach is needed in which the learner reflects on what and how he learned, and the educator teaches the learner how to teach himself. The concept of heutagogy provides such principles and practices which can give an answer for the above-mentioned challenges in higher education. The authors examined how the heutagogical methods can be adapted at entrepreneurial courses and how the students evaluated these courses.
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Applying New Innovative Market Research Methods in the Innovation Process of New Products
56-69Views:243The innovation environment has changed a lot in the recent years, companies and their enterprises concentrating on product- and process innovation have undergone a lot of changes. According to GUPTA et al. (1986) product innovation is a multidisciplinary process. Although, all functional interfaces are important in the product development process, the research and development – marketing interface is one of the most difficult one. In the last two decades the incredibly fast penetration of the internet has more and more effects on the consumer attitudes. It encourages market researchers to apply such methods by which they could get as close as to the consumers to know their attitudes without taking them out of their natural habitat. In this study our aim is to concentrate on the first phase of the product innovation, which is the exploration of insights and attitudes. In this phase we can use the classical, conventional market research techniques if we want to get primary data, such as focus group interviews, questionnaires, in-depth interviews, but there are new methods as well. One of such novel methods is netnography. The biggest advantage of this research method is that the researcher can observe the consumer groups’ state of mind and decision-making mechanisms through publicly available communication sources in their natural environment. In this study it will be analysed how the directions of netnographic researches have changed by the dynamic changes of the internet. Besides, online participants’ attitudes towards healthconscious nutrition are analysed in practice. As a result of this study, special groups could be identified, which can provide a new perspective for the companies operating in this field beside the classical segmentation techniques. These groups can be the ones which draw up latent market requirements, and thus, helping the companies’ innovation processes.
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Organizational Applications of Coaching Approach at Strategic Level
1-13Views:433Main topic of this paper is business coaching which is an individualized leadership development tool working with actual challanges of leaders through developing and transforming from good to great. By using coaching in organizational level traditional and innovative organizational cultures can be radically changed. The change is possible because under the influence of coaching there are strong engagement in individual level. Coaching results growing creativity and efficiency in planning and implementation in organizational level, and behaviourial changes in individual level at the same time. It has positive effects on people’s motivation, because they have time and space for doing and living changes, it doesn’t need revolutionary changes from them. Aim of this paper to analyze and show application of coaching approach in organizational level through examples of companies.
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A márkázás hatásainak vizsgálata a fogyasztói magatartásra két FMCG vállalat példáján keresztül
1-16Views:480Over the last few years, companies have realised the significance of the image they represent and besides building the brands of their products, they started to concentrate on forming the brand of the company.We wanted to examine the world of corporate brands at two FMCG (fast moving consumer goods) companies. The aim of there search was to discover the connection between consumers and brands, product brands and corporate brands; how corporate brand influences customers during purchased ecision making. The effect of consumers’ knowledge was also observed about the companies on consumers’ habits. We have assumed that from the viewpoint of some customers, choosing among several products is often based on the perception of the brands and products alone and it has little to do with the corporate brand. Although, if one of the companies has a strong corporate brand, an idea built around it, and its message is communicated effectively, when it comes down topic king sides, the brand of the company could be essential to decision making.
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Vállalkozói képzés a 21. században a felsőoktatásban – lehetőségek, módszerek, jó gyakorlatok
1-18Views:495Challenges of the 21st century require answers from higher education as well. In Europe, most of the entrepreneurship programmes on the higher education institutions are less than ten years old. Whilst business studies may battle for academic legitimacy, it has a clear advantage when it comes to graduate employability. The aim of this paper is to give answer to the following questions: why entrepreneurship education is important, what are the methods which are already used and what are the results of them. The answers to the questions are based on literature reviews, a case study and in-depth interviews with alumni carried out at the University of Debrecen, where since 2010 Team Academy Debrecen, a new education model from Finland is implemented. Tiimiakatemia education is an innovative Finnish model founded in 1993 by Johannes Partanen that develops team entrepreneurs. Based on the results some of the important elements of entrepreneurship teachability are: learning by doing, passion, learning in teams, coaching and mentoring.
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Application of Team Coaching Tools for University Education – Case Study
445-456Views:496In 2010 the innovative Finnish higher education system (Tiimiakatemia – Team Academy) was launched at University of Debrecen Faculty of Economics and Business, which was also awarded by OECD and has been run at JAMK University of Applied Sciences in Jyvaskyla since 1993. In this system, we create team entrepreneurs who have to work together in teams. In this research the authors would like to look at how we can use the team coaching tools as a part of this model in our team entrepreneur education system to build high performing teams. Tuckman named five stages of team formation: forming, storming, norming, performing and adjourning. A new team cannot be expected to perform as an excellent team when it first comes together. It takes time forming a team, and they often go through recognizable stages as they change from being a collection of strangers to a united group with common goals. You have to understand it at first, than you can help your team become effective more quickly. Authors of this study work as team coaches in Team Academy Debrecen. In the last 6 years we have worked with several teams and experienced how group dynamics present at the teams and change through the learning process. We have faced with great storming period at different teams and managed to build high performing entrepreneur teams as well. Our experiences are introduced as case studies, after analysing, consequences will be concluded. As in the EFQM model we can find that to survive in the global competitive markets companies need the best teams for the best results.
