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• Winemarketing, Wine Consumption and Wine Production in Hungary

  149-151

  Klára Ágnes Törökné Kiss

  Views:

  139

  The wine is still in Hungary in Hungarian history, culture, and one of the key elements of the economy are considered . Last, but not to the point of producing and selling the wine regions of livelihoods. Thousands of years in wine-producing traditions preserved in the modern winemakers, wine competitions demonstrate their skills.

• The Transformational Impact of Industry 4.0 on the Wine Marketing and Wine Sector

  55-64

  Gábor Gyarmati

  Zoltán Szakály

  Views:

  96

  Industry 4.0 - like other industries - is transforming the wine sector. From viticulture to winemaking processes to wine marketing and sales, Industry 4.0 technologies have appeared everywhere and have proven to be effective with numerous best practices. It can be stated that sooner or later every serious market participant will incorporate some of Industry 4.0's solutions into their business strategy - otherwise, they will suffer from a difficult-to-catch and manage competitive disadvantage. This study summarizes the processes and main characteristics of the first three industrial revolutions, then analyzes in more detail the fourth industrial revolution and the concept of Industry 4.0, its events, the development opportunities inherent in Industry 4.0 innovations, and certain social risks as well. Subsequently, using case studies and examples uncovered through literature research, it illustrates the connection points between Industry 4.0 and the wine industry - primarily wine marketing.
  
  JEL Codes: O3, O4, M310, M370, Z310, Z330

• The Actual Questions of the product and the Consumption of Soltvadkert' Wine

  125-131

  Edina Lendvai

  Adrienn Nagy

  Views:

  21

  In our work looking for the answer for the next questions: What is the current situation for winemakers nowadays in Soltvadkert. What is the reputation of their wine? What do local habitants think about the wine of their city? What is the opinion about it the tourists? Do the people remember to the counterfeit wine? To know the answers we make qualitative and quantitative survey. We made 5 interviews with viticulturist on Soltvadkert. We asked them about the market-opportunities, the effects of economic crisis, the impact of import wines, the connection between the local winemakers, the trends of Hungarian wine-consumption. The questions for the consumers are the follow: The consumption habits linked to the wine, the knowledge about the winemakers of Soltvadkert, the wine-purchasing habit. We asked 100 local residents and 100 tourists. The result of this survey is the SWOT analysis, which we made and show in this article.

• Consumer Perception and Perspectives of Wines with Reduced Alcohol Content and Non-Alcoholic Wines (in Hungary)

  3-20

  Kornélia Zarándné Dr. Vámosi

  Views:

  391

  Significant changes have taken place in the international wine supply in recent times and the volume of non-alcoholic wines and the ones with reduced alcohol content and the consumer interest in them have increased as well. The latter is caused by changing consumer habits, like the development of health awareness and the fact that healthier eating is becoming more common. The present study provides a brief overview of some characteristics of the demand for non-alcoholic and reduced-alcohol wines, consumer perceptions, and the effects of alcohol on health. Based on some Hungarian wine consumer behavior research, this research examines the reasons behind the refusal to drink wine, and consumer opinions on the relationship between wine consumption and alcoholism. The revealed phenomena and the preferences and attitudes influencing them intend to prepare the basis for a research examining the domestic possibilities and potentials of non-alcoholic and reduced-alcohol wines.
  
  JEL Code: Q13

• Organic Production as a Key for Sustainable Development in Wine Industry in the Czech Republic

  37-46

  Sylvie Formánková

  Helena Chládková

  Anita Beránková

  Views:

  64

  The paper describes the environment sector of organic winery in the Czech Republic and finds opportunities for Czech winegrowers to sustain the industry and contribute to its future development. Organic viticulture has changed dramatically. Organically farmed vineyards formed 4.9% share of the total area of vineyards in the Czech Republic in 2011and 6.1% in 2012. Czech organic wines have much to offer to consumers. They have received many prestigious awards at international competitions; however the foreknowledge of customers about such wines is very low as these are drunk mostly by regular consumers. That is why a change should be made. The popularity of organic wine is expected to grow mainly in the foreign markets. Although the Czech organic wines have already found their consumers, the need for additional marketing activities that will result in expansion of its portfolio of consumers, are required.

  JEL codes: M1, M11, M 13, M14