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Quantitative study of customer and consumer behaviour towards spas and balneo cosmetics, with special regard to the Central Hungarian region
131-148Views:55The starting point for the presentation of the topic indicated in the title of the study is the use of spas in Central Hungary (mainly belonging to Budapest Spas cPlc.), and the purchase and consumption of balneo cosmetics (especially the Budapest Spas product family, which is Budapest Spas cPlc.'s balneo cosmetics family) a description of a research model describing the relationship between factors - based on literature, secondary sources and qualitative research. This last phase of the research concludes with the interpretation of the result of single-phase online quantitative data collection (n = 218) based on the research model concept. The methods used in the study are one-, two- (cross-tabular) and multivariate (principal component analysis and cluster analysis) methods. Univariate methods show the prominent role of each key variable. Bivariate or multivariate methods explore the relationships between the variables examined and the lists of claims in the field of spas and balneo cosmetics. The objectives (and results) related to the data collection were as follows: The advantage of spas in Budapest is that they are relatively close to each other, so their frequency of visits is one or more times a year. The spas of Pest County are the least visited, which may be due to the unknown nature of the spas here. The frequency of visits to the examined Budapest spas can be explained by their awareness, frequency and breadth of services. The most common reason for visiting regional spas is the refreshment, which is behind the variable, the reason why consumers, in their conscious free time, look for the opportunities provided by medicinal waters, by which they can recharge and relax. The need for recreation, on the other hand, does not show a difference between each age group, as all age groups need rest and recharge. Among the spa services, a distinction can be made between basic, extended and extra packages, of which the basic and extended packages are used more by women and the extra packages are mainly used by men. Consumer groups can also be formed based on the reasons for using the spas. There are consumers who are open and there are those who are not open about their attitudes towards spa services. Spas are generally used by consumers for regeneration, disease prevention and recreational reasons. Balneo cosmetics are especially bought by women, both for medical, preventive and recreational purposes, and because they consider these cosmetic products to be anti-allergenic, ie they do not fear the risk of developing allergies. In terms of openness to balneo cosmetics, there is an open and an open group for balneo cosmetics, and an open group that cannot be called open for all factors examined. The practical applicability of the research is to make medicinal waters as widely known as possible in relation to both spas and balneo cosmetics.
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The significance of foreign language Geography teaching in the dual language secondary school programmes of the Northern Great Plain region
46-60Views:72Dual language education has been present in numerous institutions across the Northern Great Plain region of Hungary. Educational centres across the region have been running dual language programmes in secondary grammar schools and vocational schools for decades. As regional centre and traditional educational hub, Debrecen is also represented by a number of schools offering international programmes. Although recent socioeconomic and education policy changes have forced schools for constant renewal, bilingualism in educational programmes managed to remain popular, partly due to the achievements of foreign language subject teaching. Through the alignment of subject-specific content and the development of language competence, this form of education effectively contributes to the improvement of students’ language skills, shapes their mindset and expands their further education and increases their market value as potential workforce. This study will explore the role and impact of foreign language Geography teaching across the secondary schools of the Northern Great Plain region through the lens of teaching and educational research, by discussing some of the relevant regional findings of a broader PhD dissertation (including school visits, final exam results and a recent nationwide teacher survey). Research findings prove that Geography has been a popular subject choice to be taught in foreign languages: it has been present in the majority of the 15 dual language secondary schools of the region, it has been playing an important role in vocational school programmes and it has been chosen as final exam subject by nearly 1,000 candidates.
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Public collections of Szabolcs-Szatmár-Bereg county for regional researchers
18-29Views:45The public collection is a collective term, which contains national, local or public library’s, archives, picture and sound archives and museums. These institutions are collecting and systemizing document and allow them for use. There are public collections in ecclesiastical ownership and there are valuable private collections, which in some fortune cases serve scientific research in public collections. So is it in Szabolcs-Szatmár-Bereg County, where many public collections contain the history of the region, including the lives of the inhabitants, their naturals and the economic conditions. There are other serious sources besides the well know county library, archives and museum. The goal of this study is to introduce these not well-known sources for bigger audience. For an area where the border has been severely changed by the history, the importance of cross-border archives, virtual books and data are more relevant to researchers. Among national database this study presents a number of local portals such as the "olvass-sokat.hu" or the "Byzantinohungarica" portal which created by the Greek Catholic Heritage Research Group.
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Online shopping behaviour in the Northern and Southern Great Plain Regions
13-24Views:141The aim of our study is to reveal the attitude of consumers related to online shopping, the advantages and disadvantages of online purchasing, the regional characteristics of purchasing food online. The literature review was carried out by a comparative analysis of the publications of the factors influencing the purchase decision, the advantages and disadvantages of using online channels as a priority. The secondary research, in addition to the changes in global and then Hungarian online retail, the FMCG sector and customer behavior. Primary research the survey was conducted using a standardized, structured, online questionnaire with the participation of students from the University of Debrecen and the Sándor Wekerle College of Business. The socio-demographic characteristics of the respondents (623) were measured according to the defining characteristics of online shopping. The rate of online shopping by residents living in the Great Plains region is 6 percentage points lower than the national average, poor result in the online purchase of food. The advantages of online shopping, the importance of convenience and saving time is rated equally, while other factors, e.g. the assessment of home delivery was different. Diadvantages are the terms of payment and data security. The future intention to buy online is uncertain and they imagine it within limits, and the potential purchase can only be linked to durable foods. Region-specific and product-specific (food) analysis of online shopping. Attitudes towards online shopping, based on regional characteristics, justify the fact that it would be more appropriate for store chains to use a differentiated marketing strategy, which may primarily affect marketing communication and sales organization.
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Examination of the organizational structure and the management functions of state-accredited football academies
102-111Views:193My research was aimed to investigate the organizational structure and the management functions of the state-accredited football academies in Hungary. The relenvance of this topic is given by the high amount of money flowing in to this sector, and the changes in the onganizational background. With the development of football, the clubs are working yet as companies, and this organistional frame requires a well planned structure. In my research I analized the operation of these organisations as companies, and I tried to answer the suggested questions about structure and leadership, with a comparative analysis of the academies highlighted by the national federation. I revealed what are the organizational problems faced by the academies, and which directions they have to follow to develop their companies, to ensure the safe, and long term operation. I choosed 3 from the 10 state-accredited academies to analyse their structure. The chosen clubs were the Várda Sport Egyesület, the Vasas Kubala Akadémia, and the Győri ETO FC youth base. It was important for me to represent an academy from each part of Hungary, to have the possibility to see some regional specialities. Through my study I investigated the responsibilities of the academy directors to see which were the key areas they had to enchance in their companies, and to define the differences in each organization. It was also my goal to reveal these differences have benefists or disadvantages for the operation. My main goal was to locate critical success factors needed for the modern, and proper operation. The research revealed that the three academies examined follow the traditional linear, functional organizational structure, but there are also differences in the definition of jobs and in the operation of the company. These differences are largely to be found in the local identity and the still ongoing development of the organizational background.
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Investigation of folk traditions, crafts – preservation of cultural values at the Folk Art Association of Hajdú-Bihar County
9-19Views:48The mission of the Folk Art Association of Hajdú-Bihar County (the Association) is to represent the profession and the interest of contemporary folk art artists, investigate, present and develop the values of folk art crafts. Among the systematic programmes of the Association, there are research programmes, collecting materials in museums and on site, creative camps, professional further training programmes, exhibitions, organisation of regional and national conferences. Among the priority programmes of the Association, the International Pottery Festival and the Handicraft Festival of Debrecen are representative. Regarding creative houses and folk art craft workshops, artists of the Association work in the “Tímárház” studio in Debrecen and maintain workshop galleries (in the towns of Nádudvar, Hajdúszoboszló, Hajdúnánás and Balmazújváros). Of the main research projects of the Association, the following are particular focal points:
- The Association began to revive the traditions of the almost extinct “Debrecen style” pottery nearly two decades ago. As a result, nowadays eight potters are engaged in the modern interpretation of the pottery traditions of Debrecen in the town and county.
- Renewing and reviving the “cifraszűr” (embroidered felt-cloak) and clothes made by felt application technique.
- Exploring and re-teaching the traditions of “Debrecen style” wood goldsmith craft.
Our present study focuses on our ongoing research projects, results achieved so far and further plans, ways of further investigation of the above mentioned three areas.
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Exploring changes in employee competencies based on analysis of data from a job search page
102-113Views:277By analyzing the job offers on the KarrierM job search portal, the research sheds light on the new competence needs appearing on the labor market. In order to successfully explore this, I performed a comparative analysis between the most important competencies during the first (Pirohov-Tóth-Kiss, 2021) (N=363) and the second (current) (N= 332) examination. Taking into account the employment data of the KSH with the help of analysis, we examine the development of the most important key competences and specialized areas based on the data of the second examination, and the regional results were presented. I also explored the role of foreign language knowledge as a workplace competency and other expectations appearing in advertisements. Based on the results of the research, the most important key competencies include working independently and in a team, as well as reliability.
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Honey consumption and purchasing habits in Hajdú-Bihar county
88-101Views:152The main objective of our research is to present the market situation and conditions of the Hungarian beekeeping sector from the perspective of consumers. We considered it appropriate to present the beekeeping market because the European Union is the second largest producer of honey in the world, and Hungary ranks third in the EU in terms of the honey production volume. The changes in global and EU trade, market trends and changes in consumer habits are significant influencing factors in terms of domestic conditions. The market situation is presented through a review of the relevant domestic and foreign literature, and we analysed statistical databases to examine the topic (data provision of beekeeping programs of the European Union member states, CSO, OMME, Statista database and reports). The consumption of honey by the Hungarian population has been slowly increasing year by year, but we are still below the European Union average. Honey is our basic food of animal origin; it has many beneficial properties, so the study of consumption and purchasing habits is an important issue. To analyse the consumer and purchasing habits, we chose the questionnaire survey method. In our research, we sought the answer to how and in which direction honey consumption and purchasing habits have changed in Hungary today, and whether there are any regional difference based on the answers of the respondents. The online questionnaire was structured according to the 4Ps of the marketing mix; accordingly, we had questions about the product itself (honey), its price, place of purchase, promotion opportunities and the way and frequency of honey consumption. The results obtained from the survey were evaluated, subjected to descriptive statistical analysis, and then analysed for correlations based on background variables including gender, age, education, type of settlement, and county. Responses were evaluated using the SPSS 22.0 data analysis and statistics program. The results of the sample are not representative, but they well represent and summarize the situation.
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Institutional and consumer market aspects of regional tourism development along the Lower-Ipoly
8-19Views:73Depending on the macro-level management of tourism, whether a top-down or a bottom-up or integrated tourism development method is applied, the assessment of the organizational and consumer market is an integral part of the status quo analysis. Coordination the stakeholders of the organizational market could be the task of a TDM, however, the linear extent and network of settlements, the specific location, and the unfavourable demographic characteristics raise a number of problems. The study summarizes the results of a research to make foundation for a tourism development concept, outlining the similarities and differences between the two stakeholder groups regarding the tourism needs of the given area. It also covers the preferred types of tourism and the services that make up each tourism product (absolute value, ranking and the ratio to the average). The Lower-Ipoly region can occupy a special position in the tourism market in some aspects (water, bicycle and ecotourism) by combining special product and destination development, as well as experience management and perhaps visitor management elements. Although the limited resources of the organizational market confine the realization of consumer ideas, the success of development is influenced by the demarcation of boundaries, which is a qualitative rather than a quantitative issue and is related to segmentation and differentiated supply. The organizational functions of the destination management are performed by the leading organization of the project currently being implemented. Thus, due to the overlapping maintenance periods, if the projects are sufficiently coordinated, continuous tourism coordination will take place even in the absence of a TDM organization. The results of the consumer market research show that solving the problems arising from limited natural resources requires a significant change in market behaviour not only for tourism service providers, but also for tourists.
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The awareness and recognition of the tourism brand "Heart of the Hungarian Great Plain" and its attractions
67-74Views:52The objective of developing a geographical area is, first and foremost, the effective operation, the provision of an appropriate place to live and the well-being of its inhabitants, through the creation of appropriate economic, cultural, technological and ecological conditions. According to Ritchie-Crouch (2003), a tourism destination is competitive, if it has the capability for increasing tourism revenues, attracting tourists continuously, providing visitors with memorable experiences that meet their expectations, and furthermore, for profit generation. At the same time, however, the well-being of the local population must be maintained or increased by the preservation of resources for the future generations (i.e. keeping principles of sustainable development). The dynamic growth in tourism demand is also leading to increased competition between destinations. Intense competition also poses a challenge for the tourism marketing organization in the target area in terms of image building, product development and communication. However, the successful development of tourism can only be achieved through a well-functioning, well-cooperating system. Cooperation is needed both at regional and tourism product level. Although the slogan of Jász-Nagykun-Szolnok County as a tourism brand, the "Heart of the Great Plain" meets all the requirements for mottos, the recognition by travellers must be validated with market survey. A large sample (n = 1037) survey was conducted among domestic tourists visiting the destination in summer 2019. 71.6% of the respondents identify the county well by the brand “Heart of the Great Plain”, and the proportion of bad answers was trifling. In addition to the recognition of the tourism brand, the research also covered the assessment of the county's various tourism attractions. Twenty-nine tourism attractions were evaluated by the respondents as to whether they were visited or known. Based on the survey results, the well-known supply elements are Lake Tisza, Abádszalók, Jászberény Zoo and Botanical Garden, Cserkeszőlő, the spa resort, Tiszavirág Festival and RepTár, Interactive Aviation Museum in Szolnok. Although the awareness of county tourism attractions is considered favourable, twelve attractions had not been visited by 10% of non-county respondents until the date of surveying, and at least one quarter of respondents in each attraction were negative for a possible future visit. The conclusions of the research point out that by exploiting and developing the existing attractions in the destination, tourism innovation is needed to provide complex experience packages to reach a wide range of tourist segments. This can lead to a significant increase in the number of visitors.
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Regional differences in the distribution of Industry 4.0 applications in the SME sector
79-87Views:106Since 2014, the European Commission has been measuring the development of the digital economy and society with the DESI indicator. The DESI 2020 report shows that the Covid-19 epidemic has made digital tools even more important for countries’ economies. Hungary is ranked 21st out of 28 EU Member States on the DESI indicator which is measuring the digital economy and society. Improving the competitiveness of Hungarian companies in the international market depends on the extent of their digitalisation. The aim of this research is to provide an overview of the financial instruments and resources available to support the implementation of an advanced digitalisation systems at Hungarian companies in the past EU budget period. Two calls for proposals were available in the 2014-2020 funding period in Hungary in the context of advanced digitisation: GINOP 1.2.8-17 and GINOP 3.2.6-8.2.4-17. A regional comparative analysis between the two calls was not feasible because the funding intensities for eligible costs are different for the two calls, therefore the calls were evaluated separately. The analysis found that the reasons for the low willingness to apply are assumed to include the lack of economic and social potential in rural areas, with the main reasons being the lack of own resources to invest and the lack of a workforce with the right digital skills.
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Employment during the Coronavirus crisis, experiences from the Northern Great Plain Region
48-57Views:77The impact of the pandemic crisis was particularly significant on the labour market. In our study, we sought the answer to what percentage of workers were brought into precarious conditions by the epidemic. Another question was in which industries were the organizations able to use the Home Office option and their practical experience. Based on secondary data, different economic sectors have been affected to different degrees by the viral situation, with low, medium and high levels separated by the literature according to the impact on emissions. Compared to the global average (50%), Hungary has a higher proportion of employees (60%) in the “high” or “medium high” sectors. According to German regional results, education, finance and telecommunications within the service are the areas where teleworking is most applicable to maintain continuous operation and employment. As part of primary research, we interviewed the head of an organization operating in a low-, medium- and high-impact sector in the Northern Great Plain Region. There was no significant change in the “low” category, in the case of “medium” the acquisition activity was pushed into the background, in the case of “high” there was a downsizing. Based on this, it can be said that the Pandemic catalyzed the digitization processes, the Home Office, which was introduced or expanded by force, presumably had a developmental effect on organizations, which effect cannot be left without a trace after the virus situation. The organization’s experience can be utilized if it returns to the “normal” wheelbase by eliminating the disadvantages and strengthening the advantages.
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Development characteristics of small villages in Hungary after the turn of the millennium
48-57Views:79The aim of the study is to describe some characteristic features of Hungarian small villages. Based on a literature review, the topic of a comparative analysis of settlements with different populations has been the subject of research in Hungary for about half a century. Laws had been enacted since the 1970s to reduce the spatial differences. However, despite the national's intention, the differences between the individual regions and settlement groups continued to increase. This is also reflected in the fact that under the current development policy legislation – Government Decree 290/2014. (XI. 26.) – small villages have a higher than average chance of being included in disadvantaged districts. The aim of my study is to outline the situation of municipalities with a population of less than half a thousand people by analyzing statistical data and presenting the results of my own questionnaire survey. These municipalities make up more than a third of the Hungarian settlements population, while their population just only 2.2% of the national population. In the course of the analysis, I focus primarily on demographic processes and the development of communal infrastructure. These developments (sewage network, pipeline gas supply) could highly improve the quality of life of the inhabitants of small settlements. Despite all these investments, emigration is significant due to the lack of jobs, as a result of which the aging of local society continues. The importance of the regional embeddedness of the settlements is shown by the fact that while the situation of the small settlements of Veszprém, Vas and Zala county can be said to be relatively favorable, the small villages of Baranya, Somogy and Borsod-Abaúj-Zemplén can be considered disadvantaged in almost all indicators.
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Spatial characteristics of European Union supported projects with the objective to enhance the dissemination of renewable energy resources in in the 2007-2013 budgetary period
59-68Views:57In the recent period, the use of renewable energy sources has received increasing emphasis both in the European Union and in Hungary. Building on the successes of the recent decades, the European Union and Hungarian documents have set increasingly ambitious objectives. European Union subsidies play a very important role in the financing of investments, and in the spirit of this, the aim of the study is to present the spatial characteristics of projects supporting the use of renewable energy sources in one specific region of Hungary, in the Northern Great Plain region. As a result of the research, on the one hand, the influencing role of three factors can be detected. The effect of socioeconomic development was observed at both county and district levels, and in the case of settlements the number of population and the administrative role (existence of a district center) can be mentioned. On the other hand, the study also revealed that there are significant differences between the spatial characteristics of the two operational programs supporting the use of renewable energy sources (Regional and Settlement Development Operational Program, Environmental and Energy Efficiency Operational Program).
