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Transforming leadership tasks through the example of Hajdú-Bihar county organizations
89-97Views:52Permanent change is an axiomatic phenomenon in organization life that has its effect every day. Responding to changes is one of the conditions for the long-term survival of an organization. In our study, we looked into the question how changes affect organizations, what perceptible transformations and reactions they evoke or generate in the functioning of organizations. To answer these questions, semi-structure interviews were applied with Hajdú-Bihar county senior executives, owners. Our results showed that consistency, teamwork, and continuous feedback play a critical role in implementing change. Management tasks transform during the change, the proportions of each task shift. Based on the results, it is worth conducting further research on the role of management tasks in organizational change.
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Institutional and consumer market aspects of regional tourism development along the Lower-Ipoly
8-19Views:67Depending on the macro-level management of tourism, whether a top-down or a bottom-up or integrated tourism development method is applied, the assessment of the organizational and consumer market is an integral part of the status quo analysis. Coordination the stakeholders of the organizational market could be the task of a TDM, however, the linear extent and network of settlements, the specific location, and the unfavourable demographic characteristics raise a number of problems. The study summarizes the results of a research to make foundation for a tourism development concept, outlining the similarities and differences between the two stakeholder groups regarding the tourism needs of the given area. It also covers the preferred types of tourism and the services that make up each tourism product (absolute value, ranking and the ratio to the average). The Lower-Ipoly region can occupy a special position in the tourism market in some aspects (water, bicycle and ecotourism) by combining special product and destination development, as well as experience management and perhaps visitor management elements. Although the limited resources of the organizational market confine the realization of consumer ideas, the success of development is influenced by the demarcation of boundaries, which is a qualitative rather than a quantitative issue and is related to segmentation and differentiated supply. The organizational functions of the destination management are performed by the leading organization of the project currently being implemented. Thus, due to the overlapping maintenance periods, if the projects are sufficiently coordinated, continuous tourism coordination will take place even in the absence of a TDM organization. The results of the consumer market research show that solving the problems arising from limited natural resources requires a significant change in market behaviour not only for tourism service providers, but also for tourists.
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Examination of the motivation of generation Z university students in a sample of students from the Faculty of Economics and Business and the Faculty of Informatics at the University of Debrecen
81-91Views:99Nowadays, organizations place increasing emphasis on motivating employees, as the effectiveness of an organization is greatly influenced by the motivation level of the employees, knowing that a motivated employee can perform better and remain loyal to the organization. In order to motivate employees effectively, it is essential that managers are aware of the various incentives available. In this study, I focus primarily on intrinsic motivation, as it is increasingly proven that extrinsic motivation tools alone are not enough to achieve the desired level of motivation for employees. My overall goal is to assess the motivational characteristics of students in my environment, including the relationship between extrinsic and intrinsic motivation. In the first part of the article, I present the literature on intrinsic motivation, which presents the topic in a more and more practical way, adapting to the needs of the present age. In the following, I present my research using a shortened version of the Aspiration Index. A total of 470 people from the Faculty of Economics and Business and the Faculty of Informatics of the University of Debrecen took part in my quantitative research. For the evaluation of the results I used both descriptive and mathematical statistical methods. After analysing the answers, I concluded that intrinsic motivation has a greater impact on students than extrinsic motivation, but money is still an essential motivational tool. I thought there was a difference in the answers of men and women and students of different programs, which led me to the conclusion that the generation should not be treated according to a scheme, it is worth developing the methods and techniques of motivation considering the individual characteristics. In conclusion, I try to formulate suggestions for managers based on the conclusions drawn from the research results. Thereby I hope that the Z generation entering the labour market in the future will be motivated more effectively.
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Labor retention in the domestic SME sector in Somogy county
66-77Views:153Companies face many new challenges as a result of ever-changing HR trends. One of the most significant problems in recent years has been the ever-changing workforce. Employee loyalty is no longer a matter of course, it must be actively pursued. The root of the problems often goes back to recruitment, as many employers try to attract the workforce by “beautifying” the job advertisement, focus on creating a better image of the organization. Many times we encounter that recruitment was not adequately prepared, not enough attention was paid to select the right workforce. However, it is also important to emphasize that it is not enough to get the workforce, you need to be able to keep it as well. In our questionnaire research, we have examined how the recruitment process takes place, what steps have been taken to ensure employees to remain being committed and to stay loyal to their employer. Based on the results, we can conclude that employers know and apply labor retention methods. The most commonly used procedures were longer learning times, involvement in decisions, organization of trainings, or just job rotation.
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The awareness and recognition of the tourism brand "Heart of the Hungarian Great Plain" and its attractions
67-74Views:45The objective of developing a geographical area is, first and foremost, the effective operation, the provision of an appropriate place to live and the well-being of its inhabitants, through the creation of appropriate economic, cultural, technological and ecological conditions. According to Ritchie-Crouch (2003), a tourism destination is competitive, if it has the capability for increasing tourism revenues, attracting tourists continuously, providing visitors with memorable experiences that meet their expectations, and furthermore, for profit generation. At the same time, however, the well-being of the local population must be maintained or increased by the preservation of resources for the future generations (i.e. keeping principles of sustainable development). The dynamic growth in tourism demand is also leading to increased competition between destinations. Intense competition also poses a challenge for the tourism marketing organization in the target area in terms of image building, product development and communication. However, the successful development of tourism can only be achieved through a well-functioning, well-cooperating system. Cooperation is needed both at regional and tourism product level. Although the slogan of Jász-Nagykun-Szolnok County as a tourism brand, the "Heart of the Great Plain" meets all the requirements for mottos, the recognition by travellers must be validated with market survey. A large sample (n = 1037) survey was conducted among domestic tourists visiting the destination in summer 2019. 71.6% of the respondents identify the county well by the brand “Heart of the Great Plain”, and the proportion of bad answers was trifling. In addition to the recognition of the tourism brand, the research also covered the assessment of the county's various tourism attractions. Twenty-nine tourism attractions were evaluated by the respondents as to whether they were visited or known. Based on the survey results, the well-known supply elements are Lake Tisza, Abádszalók, Jászberény Zoo and Botanical Garden, Cserkeszőlő, the spa resort, Tiszavirág Festival and RepTár, Interactive Aviation Museum in Szolnok. Although the awareness of county tourism attractions is considered favourable, twelve attractions had not been visited by 10% of non-county respondents until the date of surveying, and at least one quarter of respondents in each attraction were negative for a possible future visit. The conclusions of the research point out that by exploiting and developing the existing attractions in the destination, tourism innovation is needed to provide complex experience packages to reach a wide range of tourist segments. This can lead to a significant increase in the number of visitors.
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Corruption as a concomitant phenomenon of the lack of democratic traditions or thoughts on the margin of failure of the democratic experiment in 1945
15-26Views:35For decades, there has been an open debate among historians about whether there was democracy in our country in 1945, and if so, what those few transition years were like, and what caused the failure of democracy. The study, – instead of the democratic state of the electoral system, the rule of law, respect for freedoms, self-government and civil society organization, – attempts to highlight the presence or absence of democratic traditions, which is generally less attended to, but undoubtedly was also part of the failure of the democratic experiment in 1945. Perhaps surprising, but the political and moral traditions of a society determine the chances for the development and survival of a democracy. In a corrupt, morally inferior society, it is more difficult to establish and operate democracy. Thus, democracy is guaranteed not only by the appearance of institutions and elections, but also by the thinking of the people living in it and by the norms that determine their behavior. The study illustrates the peculiarity of Hungary with examples mostly from Szolnok that in the 20th century the interchanging systems were struggling with a serious deficit of democracy, and therefore no democratic traditions could be formed in the society, and in 1945 they could not go back to such antecedents. Therefore, after 1945, Hungarian society appears as corrupt as it did before 1945. Corruption has affected not only politicians but also those at lower levels of society and has engulfed society as a whole. Thus, in order to consolidate democracy, it will not be enough in the future to replace politicians and reform institutions, but the society as a whole must change too, especially in its way of thinking and behavior.
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Examination of the organizational structure and the management functions of state-accredited football academies
102-111Views:183My research was aimed to investigate the organizational structure and the management functions of the state-accredited football academies in Hungary. The relenvance of this topic is given by the high amount of money flowing in to this sector, and the changes in the onganizational background. With the development of football, the clubs are working yet as companies, and this organistional frame requires a well planned structure. In my research I analized the operation of these organisations as companies, and I tried to answer the suggested questions about structure and leadership, with a comparative analysis of the academies highlighted by the national federation. I revealed what are the organizational problems faced by the academies, and which directions they have to follow to develop their companies, to ensure the safe, and long term operation. I choosed 3 from the 10 state-accredited academies to analyse their structure. The chosen clubs were the Várda Sport Egyesület, the Vasas Kubala Akadémia, and the Győri ETO FC youth base. It was important for me to represent an academy from each part of Hungary, to have the possibility to see some regional specialities. Through my study I investigated the responsibilities of the academy directors to see which were the key areas they had to enchance in their companies, and to define the differences in each organization. It was also my goal to reveal these differences have benefists or disadvantages for the operation. My main goal was to locate critical success factors needed for the modern, and proper operation. The research revealed that the three academies examined follow the traditional linear, functional organizational structure, but there are also differences in the definition of jobs and in the operation of the company. These differences are largely to be found in the local identity and the still ongoing development of the organizational background.
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Online shopping behaviour in the Northern and Southern Great Plain Regions
13-24Views:132The aim of our study is to reveal the attitude of consumers related to online shopping, the advantages and disadvantages of online purchasing, the regional characteristics of purchasing food online. The literature review was carried out by a comparative analysis of the publications of the factors influencing the purchase decision, the advantages and disadvantages of using online channels as a priority. The secondary research, in addition to the changes in global and then Hungarian online retail, the FMCG sector and customer behavior. Primary research the survey was conducted using a standardized, structured, online questionnaire with the participation of students from the University of Debrecen and the Sándor Wekerle College of Business. The socio-demographic characteristics of the respondents (623) were measured according to the defining characteristics of online shopping. The rate of online shopping by residents living in the Great Plains region is 6 percentage points lower than the national average, poor result in the online purchase of food. The advantages of online shopping, the importance of convenience and saving time is rated equally, while other factors, e.g. the assessment of home delivery was different. Diadvantages are the terms of payment and data security. The future intention to buy online is uncertain and they imagine it within limits, and the potential purchase can only be linked to durable foods. Region-specific and product-specific (food) analysis of online shopping. Attitudes towards online shopping, based on regional characteristics, justify the fact that it would be more appropriate for store chains to use a differentiated marketing strategy, which may primarily affect marketing communication and sales organization.
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The use of CANVAS model to develop incubation organization in the university sector
1-10Views:46The mission of higher education in Europe and worldwide has been undergoing changes concerning its responsibilities and the requirements it has to satisfy. Making use of the experience gained from international benchmarking, the research paper investigates those business models that the institutions and their strategic partners can use in order to facilitate their market oriented incubation activities. In our research we aimed to develop an operating model such that is able to meet the challenges set by the competition on the international marketplace. We used the Canvas business framework model as a method to describe the business logic, – value creation – and functional elements of a market actor, and the interrelationships that exist between those factors.
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Employment during the Coronavirus crisis, experiences from the Northern Great Plain Region
48-57Views:71The impact of the pandemic crisis was particularly significant on the labour market. In our study, we sought the answer to what percentage of workers were brought into precarious conditions by the epidemic. Another question was in which industries were the organizations able to use the Home Office option and their practical experience. Based on secondary data, different economic sectors have been affected to different degrees by the viral situation, with low, medium and high levels separated by the literature according to the impact on emissions. Compared to the global average (50%), Hungary has a higher proportion of employees (60%) in the “high” or “medium high” sectors. According to German regional results, education, finance and telecommunications within the service are the areas where teleworking is most applicable to maintain continuous operation and employment. As part of primary research, we interviewed the head of an organization operating in a low-, medium- and high-impact sector in the Northern Great Plain Region. There was no significant change in the “low” category, in the case of “medium” the acquisition activity was pushed into the background, in the case of “high” there was a downsizing. Based on this, it can be said that the Pandemic catalyzed the digitization processes, the Home Office, which was introduced or expanded by force, presumably had a developmental effect on organizations, which effect cannot be left without a trace after the virus situation. The organization’s experience can be utilized if it returns to the “normal” wheelbase by eliminating the disadvantages and strengthening the advantages.
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Performance management focused social innovation in the public sector
30-39Views:74Performance management is becoming more and more important today in the everyday-life of a company or any organizations. Nowadays, the topic of performance evaluation has importance not only in the business sector but also in the public sector. Not only the interests of an organization have to be highlighted, but also those of the employees. In addition to this, in case of public service providers, their customers may have influence on performance perception. Literature in the field of performance management is very diverse but it can be stated that public service organizations have come to the forefront. In this paper a basic research is presented that contributes to the formulation of my research hypothesis.
