Empirical and Essay Studies

TALENT AND EDUCATION IN THE CSR OF COMPANIES

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2016-06-30
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Bene, Ágnes. (2016). TALENT AND EDUCATION IN THE CSR OF COMPANIES. Special Treatment - Interdisciplinary Journal, 2(2), 53-69. https://doi.org/10.18458/KB.2016.2.53
Abstract

According to a broader definition offered by Kotler and Lee (2007, 10 p), the focus of corporate social responsibility (CSR) is on „selecting an initiative that will do the most good for the social issue as well as the corporation”. Following this line of reasoning, the purpose of this study is to examine through the use of practical examples those activities of CSR that can be in connection with the category of special treatment. To be more specific, these are the CSR activities related to talent and education. The CSR activities of five companies were evaluated by performing a content analysis of their websites.   The content analysis of the Sustainability reports and websites of the selected companies, supplemented with the latest company news of 2015 and the first 6 months of 2016, has opened the door to the preparation of a wide-spectrum activity inventory on the CSR areas related to talent and education. In this way, the aim of this study has thus been fulfilled.