The paper explores the journey of an organization that is a small intentional community, whose objective is to contribute to the new forms of sociality as well as the artistic and cultural life of the youth in the city of Tetova in North Macedonia. For the sake of better comprehension concerning how mass media can affect the public discourse, a case study is examined of a recent incident that happened in the community. The methodology used for this study is applied anthropology as a practice, which involves a problem-solving approach that draws on the knowledge and skills of anthropology to develop culturally sensitive solutions to the challenges this community faces.