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THE APPEARANCE OF MASSAGE AS A SERVICE CATEGORY IN THE OFFER OF HOTELS IN THE NORTHERN GREAT PLAIN
21-32Views:277Background: Massage is one of the main categories of wellness tourism and is one of the most popular, so it is no accident that it is included in the hotel offerings. Research proves the effectiveness of massage and its benefits in the treatment of various injuries, diseases, reduction of pain, muscle tension, and anxiety. Not only does it have a positive effect on health, but it plays an important role in relaxation, so it is no coincidence that it is one of the most popular wellness services. Hotel guests include massage as an important factor in choosing a destination. Aims: Because of the importance of tourism in the Northern Great Plain, our research looked at the role that massage services play in the supply of elements in the region's 3-5 star hotels. We surveyed 50 hotels (18 three-star, 31 four-star, 1 five-star) through a questionnaire and website analysis for their services and offerings. Results: Our results showed that the majority of the examined hotels have massage services, although to varying degrees. The most common types of massage are refreshing, vitalizing massage, foot massage, Swedish massage, aromatherapy massage, and relaxing, stress-relieving massage, but there are also many special types of massage. Conclusion: The conclusion of our research is that experience, pampering, and health consciousness appears not only in the factors influencing people's choice of the resort but also in the offerings of hotels.