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The role of active ageing in the consumer protection
65-77.Views:233Worldwide recognized the high prevalence of deceit aimed at elderly individuals (Boush,
Friestad és Wright, 2009; Valant, 2015). Following the active middle-age, aging individuals
perceive several physiological and psychological changes. Naturally, these changes do show
individual differences. The aging generation members’ typical communication related and
social features are to blame for these deceptions, unethical abuse of the vulnerability. Elderly
individuals are more susceptible to persuasion than younger adults (Visser és Krosnick,
1998).
In the present study, we summarize features appeared in the literature which can establish
older people’s vulnerability. Furthermore, we report an interview-based-study, in which the
examinees shared their experiences on suspicious offers. -
Vulnerability of elderly consumers - their children's perception
17-19Views:56The research goal was studying elderly individuals’ consumer vulnerability in an unusual way. This is a topical issue, as for example the high prevalence of grandparent scams and other older adult-focused criminal activities is well known in the literature (e.g., AARP Foundation, 2003; Boush & mtsai, 2009; Yip & Schweitzer, 2015; Valant, 2015). A broad spectrum of studies (e.g., Carpenter & Yoon, 2017; Lee & Geitsfied, 1999; Peters et al., 2007) focuses on the aging consumer’s features that can be blamed for their vulnerability, as for example changes in cognitive capacity, fast speech processing and openness for social contact. The novelty of the present study is two-folded. First, a psychological approach was followed focusing on the role of persuasion knowledge (Friestad & Wright; 1994) and self-efficacy (Bandura, 1994) in this context. Second, not the elderly population, but their children’s perception was investigated in a mixed-method study.