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Competitio

Vol. 23 No. 1-2 (2024)
Papers

Mobile Apps as Drivers of Digital Transformation for SMEs: Meeting Gen Z Expectations

Published:
2024-12-31
DOI Linkhttps://doi.org/10.21845/comp/2024/1-2/6
Authors
Ádám Péntek,
Tamás Kovács
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Keywords
Generation Z microservices SME mobileapp ICT
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Copyright (c) 2025 Ádám Péntek, Dr. Kovács Tamás

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How To Cite
Selected Style: APA
Péntek, Á., & Kovács, T. (2024). Mobile Apps as Drivers of Digital Transformation for SMEs: Meeting Gen Z Expectations. Competitio, 23(1-2), 108-125. https://doi.org/10.21845/comp/2024/1-2/6
Received 2024-07-01
Accepted 2024-12-13
Published 2024-12-31
Abstract

The aim of the research is to investigate the impact of the automation of monotonous work processes (BPMs) on the operation of SMEs in Hajdú-Bihar, focusing on the change in the attractiveness of workplaces for Generation Z. In a case study, the effects of automating repetitive tasks in an SME were analysed by means of a test period and interviews. We found that automation significantly reduced labour demand and the number of errors, freeing up workers for more creative tasks. This change made the workplace more attractive to Generation Z, who now prefer a modern and efficient work environment. Automation has also improved business efficiency and results through labour savings and a reduction in error rates. Built-in controls and a dedicated mobile app have provided additional benefits such as strengthening the employer brand, creating a youthful image and a user-friendly interface. Interviews with participants showed that employees were more satisfied, motivated and engaged after automating monotonous tasks. Overall, the automation of monotonous BPMs is an effective tool to increase the competitiveness of SMEs, save labour and improve the attractiveness of jobs, opening up further digitisation opportunities for micro-enterprises.

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