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Literature analysis of the language challenges and the responses thereto of European multinational companies

Published:
December 8, 2023
DOI Linkhttps://doi.org/10.21845/comp/2023/1–2/3.
Author
Edina Várnagy
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Keywords
language diversity language barrier EPRG-model economics of languages language strategy
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Copyright (c) 2023 Edina Várnagy

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How To Cite
Selected Style: APA
Várnagy, E. (2023). Literature analysis of the language challenges and the responses thereto of European multinational companies. Competitio. https://doi.org/10.21845/comp/2023/1–2/3.
Received 2022-04-20
Accepted 2023-02-09
Published 2023-12-08
Abstract

Language diversity is an inherent part of international business transactions,
despite the dominance of English. The challenge for management, HRM, and
employees in multinational companies is to find the right strategy. Multinational
organizations can be categorized using the EPRG (ethnocentric, polycentric,
regiocentric, geocentric) model, according to how they define their relationship
with subsidiaries, and how they operate in foreign markets. Using this model,
conclusions can also be drawn from their applied language strategy.

JEL code: F23, Z13

 

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