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• Sour cherry for fresh consumption in the retail sector A consumer aspect

  81-84.

  J. Felföldi

  F. Apáti

  Views:

  180

  The basic objective of our study is the promotion of fresh consumption of sour cherry and the enhancement of necessary knowledge. Primer collection of data was planned in three groups of retail shops, always sour cherry being the matter of study. The sampling dates were adapted to the sour cherry season weeks in Hungary. Three samples per week have been taken. Every time a short interview and purchase was planned. Every time, it was stated that the commodity was held for a longer period on the shelf, which trespasses the optimum of the fruit. At the same time there was no concordance between quality and price. From the point of view of the consumer this cannot be accepted.

• The main properties of fruit offered on the retail market in Hungary

  67-69.

  J. Felföldi

  Views:

  222

  The small enterprises of the Hungarian retail market of food and related commodities are in a dismal crisis, many of them got bankruptcy, whereas fruit and vegetables are offered in large shop-chains and supermarkets. Traditional small shops near to the domiciles are still highly esteemed by the population and their lack is regretted especially because of commodities for fresh consumption. For the purpose to evaluate the situation, I planned the comparative study of fruits offered in the retail markets by tracing their origin, quality and prices. From the six shops selected for the study three represent department stores belonging to different chains. Independent entrepreneurs manage the next three shops of vegetables with own suppliers. It was stated that the retail shops offer mainly fruits of Hungarian growers. It is however worthwhile to state that the origin of the produce was frequently not marked. The fruits imported from abroad, apple, pear, peach, were sold at substantially higher prices than those of Hungarian origin.