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• International comparative analysis for enterprise resource management on the developing wine market of China

  27-30.

  Zs. Sümegi

  A. Molnár

  Views:

  175

  However grape cultivation has long tradition in China, modem grape wine and wine production has only started 10 years ago, parallel with the Chinese economic boom, in 1998. The rise of the social welfare caused a higher demand for luxury products, wine drinking came more popular, since on the one hand it is representing the standard of western style living for the higher society class, on the other hand Chinese people can live a more healthy life and spend money on wine drinking, instead of drinking traditional spirits. This tendency opened a wide market for Chinese and international grape producers and winemakers. During our research we have collected the rare, available market information on the Chinese wine market. With the use of this statistical data we will analyse the collected information and rough out the future trends and opportunities and threads for trade companies on the emerging wine market.

• International competitive analysis of wine producer small and midsize companies on enterprise resource management

  23-25.

  Zs. Sümegi

  A. Molnár

  Views:

  154

  In our research using primary data sources we are searching for satisfactory evidences, that the impressive economical growth of China has a strong impact on Chinese grape and wine production, wine market. However grape cultivation has long tradition in China, modem grape wine and wine production has only started 20 years ago. During my research I have collected the very rare and unreliable information on this theme to make a picture of Chinese grape and wine production. Using primary sources describe the present situation of Chinese grape industry, verify the supposition that the rise of Chinese grape crop land includes the growth of the total size of wine grape plantations. After this verification I make a comparative analysis of Chinese and Hungarian grape cultivation costs, to confirm, that grape and wine producing is a more requital activity in China than in Hungary.