In Hungary, natural conditions are optimal for growing plums. In spite of that, plum production was not a successful business in the past years. The reasons of it are, first of all, the utter fluctuation of yields and of the producer’s prices, increment of direct costs of production, dwindling incomes and uncertainties on the market. Serious pro...blems are caused by the high rate of aged plantations, which are not counterbalanced by new plantings. Decisive is the “loose” ranging of the branch by the Union regarding plum production, which is expected for the sake of enlarging production and markets. Our aims are to analyse the management of the eight-year-long period, 2002-2009, and the fate of components of husbandry. The results presented are means of an utterly heterogeneous population of enterprises, being hardly suitable to make actual decisions, but they may enlighten upon challenges and recognise tendencies within the branch.
Apple is the most important fruit in Hungary, despite of that, it is a paradox that during the last years, apple growing was the most unsuccessful enterprise among the prosperous ones in the country. The real cause of regression was unequivocally the low price, which could be obtained and the inadequate structure of apple varieties. A heavy proble...m is still the overweight of the quality doomed to supplying the processing industry instead to the fresh consumption. In order to improve the conditions, we aimed the economic analysis of the five year long period, 2005-2009, to trace the changes involving values and costs of production, income and all conditions combined with this activity. The data presented in the paper are means of a heterogeneous population of values, which cannot be utilised for immediate use in management, but they may reveal the challenges and tendencies of that branch in economics.