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  • The Role of Industry 4.0 and Digitalization in agriculture, Especially in Romanian Agriculture
    Views:
    350

    The use of robotics, automation, big data, artificial intelligence are growing in the world and in the agricultural sector, which contribute to the development of a more efficient agricultural sector.  In the agriculture sector for sustainable development it is necessary the use of opportunities and technologies provided by industry 4.0. For the agriculture sector digitalization means the future, because it helps increasing output meanwhile environmental pressure is remitting, and is not increasing. The aim of these paper is to present the concept of Industry 4.0 in agriculture and to analyse the romanian agricultural sector attitude and conditions towards digitalization.

  • A Domestic Investigation of Online Banking
    22-32
    Views:
    178

    Nowadays, the spread of digitalization is constantly increasing. The current rising generation is already a “digital native”. As part of digitalisation, mention should be made of the Internet, which has been given a prominent role in our daily lives. We search for information on the Internet, we communicate, we buy. Due to these factors and the pandemic in 2020, internet administration has become a priority. Banks need to constantly adapt to meet their needs, promoting convenient, home banking. In the course of our research, we focused on this continuous adaptation and the resulting improvements. The research focused on the Internet and mobile banks of large Hungarian banks. Sampling took place over 2 periods. Among the primary research tools, we chose document analysis, and netnography. In the research, we compared the functions available on the platforms, the consumer perception of mobile banks and other variables. Based on the results obtained during the research, it can be stated that domestic banks are constantly developing their application along different trends and trying to adapt to changing needs. Serious changes had to be made in the mobile banks of most large banks, even with the permanent elimination of their former mobile banks. Changes can have a strong impact on consumers, who are often more likely to have a negative view of them. Digitalisation is also particularly important in this sector. The study contains the details of the course work prepared for the Scientific Students’ Associations Conference.

  • Impact of Digitalization on Domestic Trade Strategies
    318-333
    Views:
    1341

    The aim of our study is to reveal the fit of digital space into current and future trade and to assess the effects of digitization on Hungarian trade strategies. The information gathering and purchasing habits of consumers have changed dramatically in recent years. Consumers today make buying decisions based primarily on convenience, effectiveness (fast and convenient access to products at adequate price/value ratio), and experience. Adjusting to these trends, traders developed novel trading strategies, and the use of achievements of digitization is an integral part of these strategies. One aspect of digitization is the increasing global development of e-commerce. The Hungarian online commerce have also been expanding significantly from year after year: based on 2018 data, domestic and foreign online sales volume have passed 1000 billion HUF. The Hungarian online consumers buy on the Internet more and more often and at greater and greater value. The online shopping on virtual reality platforms may make this purchase mode more experiential. Webshops have to meet new consumer needs, and deliver the ordered products as soon as possible, preferably within 24 hours. An increasing number of parcel delivery options has begun becoming more and more popular (e.g., automatic parcel terminals, pick pack points). However, traditional channels should not be buried, either. Their obvious advantage is that consumers can take their choice based on multiple senses and it also gives them more room for impulse buying. Combined with the digital technology compliant with contemporary requirements, this can offer a complete shopping experience. Nowadays, recognizing this need online and traditional channels have been mixed in several cases (e.g., multichannel, omnichannel, cross-channel sales) and offer several options for consumers during the purchase process. The sales area optimization of traditional shops and the buyer paths aided by digital technology (e.g., digital shelf labels) are designed for the buyers’ convenience. The newest innovations imply automation of the buying process making the whole process more convenient and more personalized with the use of sensors (e.g., Amazon Go) or robots (e.g., Pepper). In our future purchases, digital personal assistants will appear as digital versions of sales personnel.

  • The Situation of Digitization in the Hungarian Food Processing Industry
    196-209
    Views:
    338

    Thanks to various technologies, such as nanotechnology, the next decades will completely transform the individual production processes and sectors. With the rapid advancement of information technology, the digitalization and automation of industrial processes pose new challenges for food business operators. Hungarian food companies will be able to keep up with their competitors and be the winners for the next decades if they can successfully adopt these technologies. However, this requires a strong focus on digitization, digital strategy, and directing investment, technology change and R&D activities in this direction. Digitization is one of the decisive directions of the future, which is why I felt it essential to study the level of digitization of Hungarian food companies, IT infrastructure and Internet usage, the use, and role of enterprise management systems, decision support and business analysis tools, and business readiness, Industry 4.0 technology change. Based on the 205 evaluable responses to the questionnaire, it can be said that only a tiny proportion of Hungarian food companies have a digital strategy and only a few have digital transformation.

  • Employment Challenges in the Second Wave of the COVID-19 Virus from a Corporate Perspective
    152-163
    Views:
    604

    The changed market conditions caused by the Covid-19 virus forced companies to rethink their strategy and structure and to optimize their processes. The aim of my research is to shed light on the changes in the second wave of the coronavirus epidemic that have had a significant impact on the operation of businesses and presented them with significant challenges. For the study, I used the results of a previous questionnaire survey (Pirohov-Tóth 2020; Pirohov-Tóth, Kiss 2021), which were supplemented with a literature analysis and statistical data from the database of the Central Statistical Office. Furthermore, compared to the first wave of the virus, I examined how job productivity changed in the second wave of the virus. Finally, corporate crisis management options have been presented in my analysis, the practical application of which can contribute to re-emerging from the crisis. It can be stated that the acceleration of digitization and the widespread expansion of advanced technological tools and methods can be considered as one of the biggest positives of the viral situation, which can also mean survival for companies in this pandemic situation.

  • Digitalization Process by Agricultural Companies, or the Results of a Questionnaire Survey
    625-636
    Views:
    236

    The term “information society” first appeared in Japanese social science in the early 1960s (Z. Karvalics, 2007). The interpretation of the concept has undergone significant changes over the past decades, showing that dynamically developing societies, which are undergoing constant changes due to the rapid development of information, information management and the dynamism of the digital world. The close relationship and connection between information and information technology has become a fundamental factor in the societies of today, the organizations life, which generates inevitable, sometimes serious debates and profound changes. Economic operators must necessarily be resilient to technological change. We should think of the time of the Industrial Revolution, when modern weaving machines flooded the factories. Otherwise, a resilient organization will not survive in an evolving and ever-changing dynamic economic environment. Of course, this is true of agriculture as well, just as it is for other sectors of the national economy. On the one hand, my assumption on the basis of which my questionnaire was compiled was that enterprise management systems are increasingly used by enterprises in agriculture due to the diversification of activities. At the same time, I assumed that the size of a business could influence the use of information technology (hereinafter IT), so I hoped that my research would provide reliable data on this as well.

  • Sport Consumption, Fan Engagement, Sport Statistics – Post-specific Passing Characteristics in Football
    Views:
    607

    Digitalization and the explosive development of technology have led to significant changes in football. Due to the increasing amount of data available through various sensors and other data collections, we can observe the rise of data-centric, analytical and statistically oriented thinking in football, which is also of interest to fans. Digitalisation is also closely linked to sports consumption, which is why we have seen significant changes in this area in recent years. The pandemic has further amplified the speed of digital transformation in the sports industry. One of the most important contents for sports organizations and their fans is the in-depth sports statistics and analysis that enhances the consumer experience. In our study, we examined the most common performance indicator in football, passing. Our goal was to examine the position-specific pass characteristics in detail, therefore we also examined different pass properties in our research. As a model for our analysis, I chose the premier league, which has the highest UEFA coefficient. The three rounds (rounds 30-32) of the championship season 2019/2020 have been recorded and analyzed in terms of passes. there was a significant difference between the average number of passes per game between defensive and offensive players (t=7,988, p<0.05). There is also a gradual decrease in the number of passes attempted per match and the accuracy of the pass in the examination of the middle positions when examining the positions in the depth of the pitch. For both pass accuracy and average pass count, the decreasing ranking corresponds to the position of positions on the pitch (order: 1, central defender 2, defensive midfielder 3, inside midfielder 4, attacking midfielder 5, striker). In the value indicator of the position for passes, offensive positions performed more effectively than defensive positions. The extreme positions also stand out among the attacking positions, where in the case of the position value per pass number, 23.3% of the total test was completed and 14% of the amount of the established position value indicators was provided by these posts. Overall, our study points to post-specific pass characteristics and, knowing this, we can state that the comparison of players' passing performance is relevant if the players are in the same or related positions.

  • The New Type of Employment: the Specificity of the Platform Economy and Platform Work
    75-90
    Views:
    109

    The industry value of the global platform economy exceeded 7 trillion US dollars by the end of the second decade of the 21st century. The income generated by the platform economy in the European Union produced an almost five-fold increase in the period between 2016-2020, as its volume increased from 3 billion euros to 14 billion euros. Nevertheless, due to the lack of global consensus and precedent, the delimitation of the platform business model and work, its legal regulation and verifiability and compliance, due to its innovative nature, are unresolved at the world and European level. The objective of the article is to define the conditions, rules and practical application of the platform economy and platform work, relying on international (English-language, mostly European) secondary information, thereby revealing the problems and difficulties, as well as discussing its advantages and disadvantages.

  • Development Lies in Corporate Processes
    358-369
    Views:
    206

    Nowadays, our rapidly evolving world is characterized by constant change. Organizations need to be prepared and responsive to these systematic changes to compete in the marketplace. Today nothing is constant or predictable because the organization is driven by the "3 C" force (customers, competition, change). Rapid adaptation to ever-changing circumstances requires companies to move from structured organizations based on traditional functions to process-based management. By using state-of-the-art process management procedures, organizations can be made transparent, analysable, measurable, and continually improving, and help companies increase their performance and organizational flexibility, and reduce costs. It also helps to recognize when it is necessary to change a process for an effect. In the event of creating well-organized processes, companies are more responsive to changes in the market, allowing them to operate more efficiently, and to carry out development activities easier. Nowadays, development as a new framework focuses primarily on digitalisation, which is challenging for companies to adapt but without this, they would be left behind in the competition. These challenges require radical changes and transformations in the lives of many organizations, which are difficult to achieve. With the development of  process-based enterprise management, not just multinational companies can improve their operation, but small and medium-sized enterprises can also move towards digitalization thus inducing development for not only their own but for the economy as a whole.

  • The Top 5 e-commerce Competitive Advantages in Hungary
    128-139
    Views:
    158

    Abstract. In my article, I map out the key competitive advantages that are essential to online commerce, online store sales, success, and popularity. There is a wealth of literature on the subject. Year after year, more and more research and surveys are conducted on customer value, shopping habits, consumer behavior, digital transformation, which I would like to summarize and articulate, and highlight the main elements without which online sales would not be effective.

  • The Challenges of the Labour Law and Economic in the Future Labour Market
    116-130
    Views:
    694

    The aim of the study is to examine how the effects of globalization affect the global labor market, and how high-level automation and digitalization affect the expectations of labor market actors and the world of labor law. We analyze the legal framework and the economic and social utility of acquiring competences for new challenges in the industry. We will look in more detail at the future of the low-skilled labor force in a changing labor market as a function of acquiring new competencies. We believe that changes in the labor market and novel processes will also pose new challenges for employers and employees. Changes in the labor market raise the question of what kind of benefits an outgoing worker will receive until he or she acquires new competencies. Is the social welfare system in the current sense capable of supporting lifelong learning, or is it necessary to explore alternatives such as basic income? All this needs to be done in the light of the legal and economic scrutiny of the concepts of efficiency and economy. This is because acquiring competences for the new employee also brings new added value.

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