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• The Empirical Examination of Different Customer Types

  92-100

  K. Tamás

  Virág Ágnes Kiss

  Views:

  117

  The proper knowledge of customer types is essential for a well functioning company – regardless of its size. In current research we wanted to identify and characterize the particular customer groups with involving 302 persons. During the examination we measured the attitudes of these participants with the help of a statement range based on Kotler’s classical customer types. For the identification we made factor- and cluster analysis, and we could separate five different factors. They received the names of Angry, Definite, Discursive Passive, Experience Shopping and Indefinite - based on some related statements. After the cluster analysis – along these factors - we could separate four different groups: Young Impulse Shoppers, Outspoken Definites, Negatives and Born Customers. Each and every group requires different communication, sales attitude and service morals.

• Simulation of a Quadcopter with LabVIEW

  46-49

  Tamás Kiss

  Péter Tamás Szemes

  Views:

  81

  The aim of the paper was to create a LabVIEW-based Real-Time embedded system supported development environment, which was used for the Real-Time kinematics and dynamics simulation of a quad copter as well as the adherent state-feedback controller. The state-feedback controller was designed with Linear Quadratic Regulator (LQR) based method.