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Analysis of Social Media Activities - Through the Examination of Handball Clubs Competing at Different Levels
39-53Views:525In Hungary, handball enjoys special attention and support, this is true not only for our country, but also for Europe, and the sport is gaining more and more space worldwide. One of the biggest innovations of the last two decades is certainly social media, which has reformed the basic strategies related to information transfer and traditional marketing activities. The processes of content production on these platforms have radically changed, which every sports club should pay attention to, as they can gain significant advantages in terms of economics, marketing and community building if they are able to communicate well. Three sports clubs competing at different levels were compared during a qualitative study in terms of their social media marketing strategy activities, namely PICK Szeged, Balatonfüredi KSE – BFKA Balatonfüred and DEAC handball team. The basic concept of this research model was built on how the online marketing communication activities of club teams fighting for different professional goals at different levels differ from each other, as well as what are the development opportunities and aspects that can be used as effectively as possible on social media platforms. The handball club teams agreed on several research questions, but a significant difference could also be discovered in one area, in which the professionals responsible for social media disagreed or represented a different point of view. Looking at my results, it can be concluded that behind a successful online marketing strategy there is always serious preparation and planning work, as well as the diversification of content production on different platforms, because the consumer communities of the platforms are also different from each other.
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The Middle East perspective of Corporate Social Responsibility
282-291Views:366Corporate social responsibility (CSR) in the Middle East is gaining more importance than in the past. Although it still remains more about philanthropy and charity, it moves towards a more strategic approach which includes formalizing ways of giving, as a set of non-random actions, and focuses more on addressing social ills and environment, economic challenges, that are hindering development. However, the business in the region has not yet taken the step to fully integrate the CSR into their core business operations. The most common challenges that facing the CSR implementation are the lack of government requirements and incentives, spreading awareness, building CSR partnership model, going beyond the marketing and PR campaigns, and full integration of CSR into the business strategy. In this paper, we aim to introduce the current state of the CSR in the Middle East and its perspectives, besides reviewing its evaluation stages, motivations, and current challenges. Moreover, we aim to examine CSR common practices through examples from the financial sector. The research method applied in this research is based on secondary data sources and we have used desk research to illustrate most important points and findings on the topic.
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Role of Biomass in Urban Energy Management
62-76Views:251When making decisions on the use of energy, both on building and on city level, biomass plays certainly a role in looking for sustainable solutions. This study starts with highlighting some key points regarding urban energy management, including world urbanization trends, heat island effect of big cities and energy hierarchy in energy management. With these in mind, it is worth considering, how the shading effect of surrounding biomass can mitigate the heating needs as a wind barrier in the winter or decrease the cooling load as shadowing element in the summer, both for buildings and whole cities. These can be further enhanced by biomass integrated in the buildings’ envelope: green roofs and green walls can have significant energy conservation effects, according the characteristics of their different types. Lastly, urban disposal of biomass can lead to renewable energy generation, both in case of biogas production and waste incineration. These shading, covering and fuel possibilities all underline the importance of biomass in urban energy management.
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Analysis of Smart Photovolatic Systems
67-75Views:184Nowadays more attention should be paid to the electric power generation wi th renewables. The photovoltaic systems have several benefits. But this systems power output could drastically drop by numerous external phenome. To avoid these, we introduce the so called “TIGO” power opti mizing system features and the monitoring of the deployed system on an existing building. We examine the produced energy for a given time period.
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Parallel Data Acquisition and Processing with Paspberry Pi Clusters
40-45Views:186Computer network was built from Raspberry Pis, what can solve research task in the filed of building mechatronics. According to the results, it can state the cluster built from Raspberry Pis, can process indoor sensor data effectively
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The Nonprofit Sport Businesses in Hungary
392-401Views:350Over the past decade, leisure activities have expanded considerably, with a strong role to play in sport, on the one hand, by the popularity of traditional sports and on the rapid spread of emerging extreme sports. This active activity is a means of spending leisure time, and community building, health preservation, and the ability to develop work capacity are socially negligible. One of our aims is to find out whether nonprofit-making sports organizations can compete in the nonprofit sector with other members of the sector, using the complex statistic database of the CSO recently issued for the nonprofit sector, we also show how these enterprises have undergone progress in recent years and what current social and economic weight they are as part of the third sector.
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A Literature Review of Modern Branding
63-73Views:391In the modern business landscape, branding goes beyond identifying products and services; it has become a crucial factor for corporate success. The leadership branding, and employer branding emerges as a key strategic tool in gaining competitive advantage, fostering loyalty, and enhancing engagement. Personal branding, as the conscious presentation of individual values and capabilities, supports leaders in strengthening credibility and trust. Leadership branding encapsulates a leader’s personality and style, serving as an inspiring example within the organization. Moreover, employer branding reflects the corporate culture and workplace values, making the organization attractive to talented employees. The aim of the study is to demonstrate how personal branding, including leadership branding and employer branding, can contribute to the more successful operation of a company, highlighting the synergy between the different levels of branding and their economic and social impacts.
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The Implementation of the Japanese and the German Culture into the Operation Hungarian Firm
1-9Views:333How can the Japanese culture be implemented into the operation of a firm - partly a German property working in Hungary. In my presented arcticle I have studied various organisational culture models, and compared them to the culture of our enterprise, seeking for similarities and contraries. I have studied the environmental factors and resources which have an effect on our production. During the investigation I have also considered how can we harmonize cultures of different nations and how it affects the production on the whole. I have also investigated the installation of robots, and searched for the solution how we can make our production much more economical. Due to the persistent decrease of population, and leck of professionals, the use of robots is neccessary to fulfill the customer requirements in time, with the sufficient quantity and required quality of goods. According to the Japanese Toyota-method,theautomatization of a technology can only be successful, if it is tested at least ten times, but –beacuse of the leck of time- we do not have the possibility of it. As the manufacturing parameters and observations have not developed the proper way, the scrap rate is higher than it is at firms, where is more available time for the building up of the technology.
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Control Valve Testing During Operation
11-18Views:158The most commonly used control technology in building engineering is mixing. The purpose of the measurement is to find out what effects have the different control valve position combinations on the system. How the mixing efficiency changes in these cases.
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A márkázás hatásainak vizsgálata a fogyasztói magatartásra két FMCG vállalat példáján keresztül
1-16Views:563Over the last few years, companies have realised the significance of the image they represent and besides building the brands of their products, they started to concentrate on forming the brand of the company.We wanted to examine the world of corporate brands at two FMCG (fast moving consumer goods) companies. The aim of there search was to discover the connection between consumers and brands, product brands and corporate brands; how corporate brand influences customers during purchased ecision making. The effect of consumers’ knowledge was also observed about the companies on consumers’ habits. We have assumed that from the viewpoint of some customers, choosing among several products is often based on the perception of the brands and products alone and it has little to do with the corporate brand. Although, if one of the companies has a strong corporate brand, an idea built around it, and its message is communicated effectively, when it comes down topic king sides, the brand of the company could be essential to decision making.
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Algorithmization in Playful Way
105-111Views:148In the “Extending the Technical Researcher Capacity, Developing Research Services and Building a Knowledge Square in Engineering Education” sub-program of the EFOP-3.6.1-16-2016-00022 "Debrecen Venture Catapult Program" project a research group on engineering and innovation skills was founded. This team undertook to develop skills development workshops for high school students in connection with mathematics, physics, descriptive geometry and informatics topics. In this paper the "Algorithmization in playful way" workshop will be presented, where we develop the student's algorithmic skills by playing computer games.
