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• Consumption patterns and trends in pork meat and pork products

  81-97

  Viktória Vida

  Zoltán Szakály

  Views:

  240

  In connection of the trend towards health and environmental consciousness, consumption habits are changing, especially for meat products. Health, moral and ethical concerns about the consumption of meat products have brought pork and its products back into focus, and as has been the case in the past, highlight their 'unhealthiness'. The aim of this paper is to summarise current pork consumption patterns, describe the factors influencing them and provide direction through an analysis of domestic and international trends. Through an analysis of consumption statistics, we will show how pork consumption has changed in recent years in different European countries and in Hungary. In addition to consumption data, we will also look at the purchasing patterns that shape the consumption, the evolution of online, offline purchasing, and the trends that most influence the product chain. In addition to the analysis of household consumption will be presented and the main target groups for pork consumption will be identified. The characteristics of the marketing mix for pork are then identified, i.e. the typical product categories, branding, the threat of substitutes, price relations at national and international level, and finally the typical distribution channels are also analysed. After the analysis, our study has found that pork is a tasty meat that can be prepared in a variety of ways and is an essential ingredient in European and Hungarian cuisine. Changes in consumer habits have had a significant impact on the consumption of pork, both from an environmental point of view, ethical considerations, animal welfare issues, health consciousness trends and even religious requirements.
  
  JEL Code: M31

• The Role of Socio-cultural Issues and Traditions Regarding Pork Consumption

  79-89

  Viktória Vida

  István Szűcs

  Views:

  253

  Examining the pork consumption, the differences in the cultural and religious habits should be mentioned, because pork meat is the most affected in religious restrictions regulations. In this article we present the cultural and religious impact on pork consumption. The religious affiliation/identity is basically determined by the food and consumer habits, too. Due to the differences in dietary habits and religious culture, we think that the consumption of pork can be highly varied from country to country as well. Therefore, examining the data of global pork consumption the conclusion is justified that the pork consumption per capita/year in the world does not give a full and true picture. We try to calculate the corrected pork consumption per capita/year data in the world considering the religious regulations and cultural habits. This corrected data shows a more complete picture about pork consumption in the world.

  JEL codes: A13, P46

• Analysis of Poultry Consumption and Purcase Habits in Connection with Socio-demographic Factors

  57-69

  Péter Huszka

  András Fehér

  Veronika Keller

  Views:

  314

  The consumption of poultry is an important source of nutrition, so it is a basic need for everyday food conception. To supply the population is not only a sensitive social question, but also a question of national health. The aim of this study is to reveal the connection between the preference of poultry and the basic socio-demographic factors and highlight the circumstances of purchasing this type of meat. In order to understand the preference of poultry, a large sample quantitative (N=1 023 respondents) study was conducted. The preference of poultry depends on the age and residence of consumers. People over 50 and below 34 living in larger cities have the most favorable preference towards poultry. In order to understand the circumstances of purchasing poultry and other meat products, an observation (N=134) was conducted. Customers typically buy fresh meat in super- and hypermarkets or at butcher’s and they request the product from salespeople. Shoppers prefer to buy poultry than pork or beef. Considering poultry people usually buy pigeon-breast either filet or boned. People pay an average amount of 3 700 HUF for meat, however, the standard deviation is high. The mode are 2 000, 4 000 and 6 000 HUF. In general, the process of purchasing lasts for 10 minutes. Customers usually buy poultry because of hedonism and healthy eating style that is why companies have to sell the advantages and not only the product on the market.

  JEL code: M31