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• Investigation of Healthy Nutrition in Post-Adolescents Complemented with a Sociological Aspects

  45-58

  Zsuzsa Koroknay

  Christa Pfau

  Sándor Kovács

  Views:

  427

  In our rapidly evolving world, a healthy lifestyle has got more and more attention. The prevention and gradual development can never be begun early enough. In our research, we examined the healthy, moderate eating habits of post-adolescents complemented with sociological aspects. We performed primary and secondary data collection. We used methods like descriptive statistics, cross-tabulation analysis, factor analysis, and cluster analysis. In terms of sociologic factors, we examined some dimensions of detachment, which confirmed that university citizens are one group of post-adolescents. The healthy eating habits were analysed by food groups and social factors. During the cluster analysis, we separated 5 clusters and evaluated them by the factors. Based on the factor and cluster analyses, we found that university students consider healthy eating to be an important social value.
  
  JEL Codes: A13, I12

• Analysis of the Values of Sustainable Development and the Health Conscious Lifestyle Among Secondary School Students

  41-62

  Virág Ágnes Kiss

  Sándor Kovács

  Zoltán Szakály

  Views:

  236

  Health, together with the social- and natural environment has become the most important and core value recently. The current research would like to explore the presence of sustainable development related values and the elements of health consciousness among the consumption behaviour of secondary school students. The aim of the first part is to provide an overview of conscious consumption, sustainable development and the literal researches connected to this particular generation. In the second part of the work, we present the results of a research made between April 2015 and 2016 involving 1 002 students of 13 institutions. During the selection, we kept in mind to choose institutions of all different profiles (human, sport, art, general) and different types (grammar school, vocational high school, technical school). During creating the questionnaire, the basis of the questions and statements since was the consumption trends that can be found in the literature sources as well. We analysed the data with the help of frequency indicators together with factor- and cluster analyses. During the primary examinations, we identified five factors that were created along with the values of the following behaviours: trend-following individualistic, health- and environmental conscious, authentic patriot, altruistic-ethical and business ethical. With the help of them, we could name four well-divided groups after the cluster analysis, where the values of the created factors can be realised at different rates. The groups were the Trend-avoiding Conscious, the Responsibility-blamers, the Passive “freshmen” and the Conscious individualists. The first group can be related to the trends of voluntary simplicity, whereas the fourth segment shows a strong similarity to the values of the LOHAS consumer group. These groups – and their different socio-demographic features – raise the attention to the fact that knowledge, messages and examples-to-follow are worth conveying with a differentiated marketing communicational strategy. This secondary school generation undertakes their connection to the particular sustainable and health conscious values, and – at least in a theoretical field – the majority of the students admit their responsibility in shaping the environment and their own health. In the case of conscious consumption, the peculiarities of this generation (digital, “Always on” generation) demand a quite new communicational approach in transporting messages and possibilities of act.

  JEL codes: A13, D70, I12, Q56

• Rising prices on today’s food market

  21-37

  Róbert Sándor Szűcs

  Krisztina Kovács

  Views:

  285

  In the past few months, we have witnessed and been part of incredible economic changes. Inflation is taking on dimensions not seen in a long time, and we can feel the effects of the war raging nearby, both in prices and in the lack of products and disruptions in the supply chain. In addition, in the meantime, we also have to reckon with the rising energy prices, and we couldn't even say goodbye to the coronavirus. These changes are far from over, so the question arises, how do we react during our purchases, what do we change? The role of prices seems to be appreciated more than usual. The main goal of our research is to determine how food purchasing habits have changed as a result of rising prices and how consumers are trying to protect themselves from these higher prices. Therefore, in our research, we wanted to ask those who are actively involved in buying food. We continued the survey both online and offline. We reached 1608 respondents. Based on our results, it can be stated that most households are affected by rising prices. However, the rise in food prices does not always change purchasing and consumption habits. There are people who stick to their old habits and lifestyle despite the fact that they do not have outstanding material assets. Based on our research results, we see that a bargain-hunting, cheaper purchasing behavior is starting to develop, which allows them to maintain the food consumption quality and options they were used to before.
  
  JEL Codes: M11, M21, M31, M38, Q18