There are 6 articles in the current issue of Táplálkozásmarketing. An article examines the online grocery shopping behavior of university students on the TAM model. The following article analyzes the role of the cognitive component of consumer attitude in the image of pálinka. The third article of the issue examines the international market segmentation of European countries about the sports and health consumption. The fourth article analyzes the consumer and expert perceptions of energy drinks using qualitative methodological tools. The following article uses an online survey to map beliefs and misconceptions about a plant-based diet. The last article of the issue examines the consumption of vegetables and fruits among Hungarian consumers.

There are 7 articles in the current issue of Táplálkozásmarketing. An article analyzes the role of GI products in the Hungarian food discounters. The following article presents a netnographic study of health-conscious food consumption in the digital era. The third article in the issue analyzing consumer attitudes towards health-protecting food. The fourth article presents the results of an exploratory research on consumer perceptions of healthy nutrition. The following article is a review of the literature that analyzes the study of food consumer behavior in online environment. The sixth article assesses the eating habits of young athletes. The last article of the issue presents the investigation of some connections between the coronavirus epidemic and “acquisition fever” in Győr.