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Attitudes of Alternative Diet Followers Towards Purchasing Local Products
3-15Views:707Earth’s population has been growing steadily over the last centuries, with increasing demand for food production. For this reason, despite the current technological progress, even more and more cultivated lands are needed. The purpose of our research is to examine the proportion of local products that are being used by those who follow different alternative diets, which can also be used to test the behaviour towards sustainability. In order to reach our goals, we have developed a national survey including 504 Hungarian consumers. The survey consists of several questions about alternative diets, food-oriented lifestyle, and local products. The answers were weighted in order to properly represent the gender distribution of the population and were analysed using descriptive statistics and factor analysis. According to the results, environmental conscious behaviour appears among the alternative diet followers, but for sustainability this is not a sufficient condition. Local products are bought by 82.9% of the respondents. The biggest incentives of buying local products are the origin, the support of local producers / merchants, the reduction of food kilometres, the healthy and natural characteristics of the products, and the positive experiences with local products. In contrast, the reasons why local products are mostly refused by consumers are the facts that they are time consuming and difficult to obtain.
JEL codes: C38, D70, I12, M31, Q56
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Drivers of Local Food Product Consumption among Young Consumers
21-39Views:652Future trends in sustainable food consumption include, among others, the expansion of short food supply chains coupled with a shift in consumer behaviour, e.g., a growing interest in product information, increased appreciation of trust towards local producers and locally produced food. There is a growing body of literature on local or alternative food to address the problem of consumer behaviour called the buyer's "black box". This paper aims to identify the most prominent drivers for the segment of young consumers for purchasing healthy and quality products: curiosity, uniqueness, and experience. We conducted this study to direct the attention specifically to the buying behaviour of young consumers, as previous research found this segment the most open to sustainable food consumption. A quantitative study was conducted on a large-sample survey with respondents aged 18 – 45 in Hungary. The questionnaire focused on product features, intrinsic and extrinsic motivational elements, and demographic characteristics. The findings of this study can support managerial decision-making and serve as a basis for further academic research.
JEL-Codes: A13, F64, M21, O13, P46 -
Local Meat Choice Aspects – Consumer Segments in Hungary
3-20Views:142Both the supply and the demand for sustainable and ethical food options are rising. However, the decision is not easy for companies, nor for consumers, on how to balance health, quality, sustainability, and costs. That is why we aimed to identify special consumer groups in Hungary based on their attitudes and value judgments, who can be targeted. Altogether, 27 regular meat consumers filled out the Q-grid based on their attitudes. For analysis, we utilized several mathematical and statistical software. With varimax rotation, five opinion groups were identified. For meat processors or producers, the most important target might be the “sustainable meat consumers” who seek quality, local products, but do not visit local markets. "Variety meat fans" are now more aware that quality is their top priority, and they may become the sustainable meat consumers of the future. The other three types are somewhat interested in price (“Price-driven, tradition-oriented”) or easy affordability (“Convenience-driven meat buyers” and “informed meat consumers”). To serve different needs, it is essential to raise awareness of sustainable meat consumption; however, the marketing tools can vary across segments.
JEL Codes: Q01, Q13 -
The Consumer Behavior of Volunteer Simplifiers Special Reference to Dietary Habits
81-85Views:220This paper introduces voluntary simplifier consumers who freely limit their consumption; freely purchase less than the average consumers. They refuse the logic of the consumer society, and choose an anticonsumer lifestyle that features environmental, social and economic sustainability. According to the international literature the concept of voluntary simplicity will be defined; the types/stages, main motives and influence factors of this frugal lifestyle will be presented. Since the inhabitants of the strictly regulated eco-villages can be regarded as voluntary simplifiers, we extended our research to eco-villages. With exploratory goal we examine two eco-villages’ webpages searching for information about their dietary habits.
