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Theoretical review of corporate communication with special attention to linguistic effects and communication noise
82-88Views:173Based on literature, the aim of this review is to provide a clear vision of the general aspects of communication, the linguistic effects in communication, and noises in organizational communication and their solutions. Regarding the review of different disciplines, the basic concept of communication appears differently; communication noises must be considered in all the cases during communication. Noise includes physical phenomena, psychological factors, but it can also be interpreted as linguistic or intellectual barriers, such as those arising from the interpretation of loanwords and different wording. In Hungary, research on the effectiveness of organizational communication has examined the effect of different wording of job advertisements in a general framework, research results on the use of loanwords and different wording are found in linguistic research.
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New standards in public administration? From the electronic communication to the electronic public administration
41-58Views:69The aim of my PHD research is to give a comprehensive picture of about the Hungarian electronic public administration’s legal regulation and its solutions by "exploring" the international legal regulation in the century of 21. I would like to pay particular attention to the changes generated by eGovernment, such as for example: the changes and development in the persons’ role, rights and obligations. The question arises that when we speak of electronic procedure, we only emphasize one type of communication, a procedural feature, or a separate type of procedure. In the context of this essay, I would like to introduce my hypotheses and research aspects that have been discovered at the beginning of my research, and the more important concepts of the electronic public administration, which significantly determine the course and directions of my research progress. In this research first of all, I prepare my hipotesis, draft my researching aspects, furthermore at the hungarian law environment I analyse the electronic public administration’s concepts, such as basic principles, the electronic public administration’s persons and technical concepts.
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“Stay Home” - Moving to Home Office in the Northern Great Plain Region
37-47Views:146The changes resulting from the covid epidemic have led to an unprecedented spread of the Home Office. In our study, to examine the advantages and disadvantages of working away from work, we chose an organization’s Northern Great Plain Region where face-to-face negotiations are essential, so they were rarely used before the emergency, but were switched en masse due to changed circumstances. We sought to answer which of the literature factors significantly impacted employee satisfaction related to teleworking and the need to maintain it after an epidemic. Based on the regression analysis results, we found that employee satisfaction with a greater desire to switch to telecommuting, proficiency in solutions replacing personal communication channels, and perceived improvement in work-life balance has a positive, uncertainty and stress associated with implementation. Workers would be happy to work in this form in the future if they desire to switch to teleworking became more pronounced at the time of introduction. However, the fear of switching, higher age and lack of managerial feedback would lead them back to the workplace. As a suggestion, we stated that managerial support is vital throughout the process, which should be reflected in employees’ involvement in the decision-making process, the appropriate replacement of the personal communication channel, and more frequent feedback. In improving work-life balance, a leader can be on the side of time management to help his followers by prioritizing tasks. In the Home Office experience process, these measures can help employees experience the benefits of telecommuting more.
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The awareness and recognition of the tourism brand "Heart of the Hungarian Great Plain" and its attractions
67-74Views:52The objective of developing a geographical area is, first and foremost, the effective operation, the provision of an appropriate place to live and the well-being of its inhabitants, through the creation of appropriate economic, cultural, technological and ecological conditions. According to Ritchie-Crouch (2003), a tourism destination is competitive, if it has the capability for increasing tourism revenues, attracting tourists continuously, providing visitors with memorable experiences that meet their expectations, and furthermore, for profit generation. At the same time, however, the well-being of the local population must be maintained or increased by the preservation of resources for the future generations (i.e. keeping principles of sustainable development). The dynamic growth in tourism demand is also leading to increased competition between destinations. Intense competition also poses a challenge for the tourism marketing organization in the target area in terms of image building, product development and communication. However, the successful development of tourism can only be achieved through a well-functioning, well-cooperating system. Cooperation is needed both at regional and tourism product level. Although the slogan of Jász-Nagykun-Szolnok County as a tourism brand, the "Heart of the Great Plain" meets all the requirements for mottos, the recognition by travellers must be validated with market survey. A large sample (n = 1037) survey was conducted among domestic tourists visiting the destination in summer 2019. 71.6% of the respondents identify the county well by the brand “Heart of the Great Plain”, and the proportion of bad answers was trifling. In addition to the recognition of the tourism brand, the research also covered the assessment of the county's various tourism attractions. Twenty-nine tourism attractions were evaluated by the respondents as to whether they were visited or known. Based on the survey results, the well-known supply elements are Lake Tisza, Abádszalók, Jászberény Zoo and Botanical Garden, Cserkeszőlő, the spa resort, Tiszavirág Festival and RepTár, Interactive Aviation Museum in Szolnok. Although the awareness of county tourism attractions is considered favourable, twelve attractions had not been visited by 10% of non-county respondents until the date of surveying, and at least one quarter of respondents in each attraction were negative for a possible future visit. The conclusions of the research point out that by exploiting and developing the existing attractions in the destination, tourism innovation is needed to provide complex experience packages to reach a wide range of tourist segments. This can lead to a significant increase in the number of visitors.
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Online shopping behaviour in the Northern and Southern Great Plain Regions
13-24Views:141The aim of our study is to reveal the attitude of consumers related to online shopping, the advantages and disadvantages of online purchasing, the regional characteristics of purchasing food online. The literature review was carried out by a comparative analysis of the publications of the factors influencing the purchase decision, the advantages and disadvantages of using online channels as a priority. The secondary research, in addition to the changes in global and then Hungarian online retail, the FMCG sector and customer behavior. Primary research the survey was conducted using a standardized, structured, online questionnaire with the participation of students from the University of Debrecen and the Sándor Wekerle College of Business. The socio-demographic characteristics of the respondents (623) were measured according to the defining characteristics of online shopping. The rate of online shopping by residents living in the Great Plains region is 6 percentage points lower than the national average, poor result in the online purchase of food. The advantages of online shopping, the importance of convenience and saving time is rated equally, while other factors, e.g. the assessment of home delivery was different. Diadvantages are the terms of payment and data security. The future intention to buy online is uncertain and they imagine it within limits, and the potential purchase can only be linked to durable foods. Region-specific and product-specific (food) analysis of online shopping. Attitudes towards online shopping, based on regional characteristics, justify the fact that it would be more appropriate for store chains to use a differentiated marketing strategy, which may primarily affect marketing communication and sales organization.
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Testing the employee performance prediction capability of selection tests
6-17Views:78We can find several studies about employees performance in the management literature, but it remains an interesting topic in researches in the future, due to the increasing worldwide labour shortage. Finding the suitable employees is becoming more prominent among companies due to the increasing competition. The main aim of this study is to test the capability of selection tests (ability, readiness, competence tests) to predict employee performance. In order to answer this question employees (N=50) from a Debrecen based company in service sector have been analysed. General intelligence and conflict handling style have been estimated, as well as the evaluation of the employees by their supervisors. Some biographical data were used as control variables. The statistical analysis was based on descriptive statistics and multivariate, linear regression models. Based on the results we can concluded that being a female, having a university degree or the 1-3 years of employment at the company were in positive relationship with the employees communication skills significantly; the conflict handling style ’problemsolver’ tended to increase the expected value of the problem-solving skills; general intelligence was positively connected to the expected level of the Régiókutatás Szemle 2019/1 sz. DOI: 10.30716/RSZ/2019/1/1 7 measured job-specific skills; while no significant linear relationship was detected between in MS Office skills and other variables.
