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The effect of social media on media consumption and the advertising market
121-132Views:285Social media has become an integral part of our daily life and has completely transformed our society. While it had a social function at the beginning, it has had an increasing economic potential from the early 2010s. Our research objective was to explore the economic and social effects of social media on our society. Document analysis was applied in the research, thus relevant publications and studies were collected and processed. Based on the research results, it can be concluded that in recent years the time spent with online media consumption has increased dynamically for all generations, both globally and in Hungary. The advertising market rearranged fundamentally due to the change of media consumption, the revenue of the printed media decreased steeply while the online media increased exponentially since the economic crisis of 2008 in particular with social media. Concerns of data protection and significant tax debt came up in the last couple years despite of the social websites. Based on this fact, by establishing equal competition on the media market, the fulfilment of the tax payment and the observance of data protection rules have become reasonable for the state to take stricter actions against the global technology companies.
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Farm size and concentration of Hungarian, Slovakian and Polish arable crop partnerships
41-50Views:69The objective of the study is to determine the farm size and hence the concentration of Hungarian, Slovakian and Polish arable crop production partnerships. The FAOSTAT and EMIS databases were used for the research. The former was applied by the analysis of arable crop production in the analysed countries, while the latter was used to process the financial data of the sampled partnerships. After exclusion of critical values, the sample included 822 Hungarian, 226 Slovak and 967 Polish partnerships. When comparing the concentration of these partnerships by total asset and by net sales revenue, the former proved to be higher, except for the Polish, while the degree of concentration did not change from 2018 to 2020 for any of the countries. In contrast, the share of micro and small farms in the size of the Hungarian and Slovakian partnerships differed significantly from 2018 to 2020. In the category above 70 percent, Hungarian partnerships had the highest proportion of equity to total asset ratio, while Polish (24%) and Slovakian (26%) partnerships had similar proportion in the category below 30 percent (as the most unfavourable category). However, the latter indicates a significant dependence on external sources.
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Qualitative study of customer and consumer behaviour towards spas and balneo cosmetics in the Central Hungarian region through own model development
118-130Views:73The starting point for the presentation of the topic indicated in the title of the study is the use of spas in Central Hungary (mainly belonging to Budapest Spas cPlc.) and the purchase and consumption of balneo cosmetics (especially the Budapest Spas product family, which is Budapest Spas cPlc.'s balneo cosmetics family). Description of a theoretical model describing the system of relations between the influencing factors - built on the basis of literature and secondary sources. The practical significance of the topic covered through the theoretical concept is primarily the return to naturalness, in terms of the topic, to medicinal water and the purchase and use of cosmetics made from medicinal water ingredients. Following the presentation of the theoretical model, the research model concept is described, the factors of which have been supplemented with new determinants by the qualitative research results. The research model concept was developed by interpreting the results of two-phase qualitative data collection. The objectives (and outcomes) associated with the surveys were as follows. (1) With the help of online content monitoring (n = 50) the main factors of buying and consuming balneo cosmetics were identified. (2) With the help of individual research interviews (n = 20) the validity of the theoretical model was examined and the use of balneo, the main variables of the purchase and consumption of cosmetics were explored, highlighting the identification of consumer grouping directions that focus on consciously spent leisure time, health awareness and recreation. This publication focuses on the presentation of model development and key qualitative research findings.
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Development of online cost calculator aiding vehicle purchase
19-30Views:46Replacing conventional vehicles by vehicles that operated with alternative energy sources is a significant step towards sustainable development of transport systems and efficient energy management. In our research, Hungarian characteristics and peculiarities are analysed; special focus is given to the applicability of renewable energy sources. The road electromobility system has been analysed according to energy production, vehicle stock, charging facility and operational aspects. We found that initial higher share of plug-in hybrid vehicles (PHEV) is gradually decreasing against that of pure battery electric vehicles (BEV). We investigated and compared electric vehicle cost calculators available online in English or Hungarian. We found that applications lack a drivetrain fitness evaluation method based on vehicle use. Accordingly, we have elaborated a conventional, hybrid and pure electric drivetrain type evaluation method, which is the main scientific contribution of the paper. The function was integrated into a new online cost calculator method in Hungarian, that may contribute to the spread of electric vehicles in Hungary.
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Introducing the social situation of Hajdú-Bihar County in numbers
27-40Views:133The aim of our study is to provide an overview of the social situation in Hajdú-Bihar County. Hajdú-Bihar County, the economic, educational, scientific and cultural center of the Northern Great Plain region. Its conditions are favorable for fulfilling its role, and it’s economic, educational, commercial, and cultural and health relations are significant beyond the national borders. In connection with Hajdú-Bihar County, it is important to mention the utilization of its logistics role and the role of the regional knowledge base. Debrecen city is the center of HajdúBihar County, this is the second largest city in Hungary in terms of population. For decades Debrecen has been an outstanding role of Hajdú-Bihar County, and the city has a socio-economic impact on the whole region as a regional center. Among the above-mentioned impacts, this study focuses on the social impacts of Hajdú-Bihar County and the calculations based on local and national statistics to support and analyze this impact. The social impacts were examined primarily from a demographic point of view (population, gender, age and composition by educational level, qualifications, employment, income conditions) compared to previous years and national data.
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The vision of newer generations on the farms of Hajdú-Bihar county
110-117Views:23For the former rural society the basic pillar of economic security was the homestead, and farming there, which was then further inherited within the family. A century ago more than a million people lived on homesteads in Hungary, but today it has fallen to well under a quarter of a million. The decline in population was due on the one hand, to the emergence of modern machinery and new cultivation and breeding technologies in agriculture, which transformed farming and the people involved, and on the other, to society's living standards and expectations out of infrastructures that meet modern needs, so the emigration of the younger generations living there began, who moved into nearby villages and towns. The aim of my research was to explore the future tendencies of the possibilities of moving from homesteads among the homestead inhabitants of Hajdú-Bihar county, taking into account the current conditions, which was based on a survey conducted in all its districts. The results of the study show that most of the newer generations growing up on homesteads no longer envision their future there, however if the homestead were more extensively constructed in terms of comfort and corresponded to a higher degree of comfort, this might guarantee that the young people would still remain in place.
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Employment during the Coronavirus crisis, experiences from the Northern Great Plain Region
48-57Views:71The impact of the pandemic crisis was particularly significant on the labour market. In our study, we sought the answer to what percentage of workers were brought into precarious conditions by the epidemic. Another question was in which industries were the organizations able to use the Home Office option and their practical experience. Based on secondary data, different economic sectors have been affected to different degrees by the viral situation, with low, medium and high levels separated by the literature according to the impact on emissions. Compared to the global average (50%), Hungary has a higher proportion of employees (60%) in the “high” or “medium high” sectors. According to German regional results, education, finance and telecommunications within the service are the areas where teleworking is most applicable to maintain continuous operation and employment. As part of primary research, we interviewed the head of an organization operating in a low-, medium- and high-impact sector in the Northern Great Plain Region. There was no significant change in the “low” category, in the case of “medium” the acquisition activity was pushed into the background, in the case of “high” there was a downsizing. Based on this, it can be said that the Pandemic catalyzed the digitization processes, the Home Office, which was introduced or expanded by force, presumably had a developmental effect on organizations, which effect cannot be left without a trace after the virus situation. The organization’s experience can be utilized if it returns to the “normal” wheelbase by eliminating the disadvantages and strengthening the advantages.
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The impact of events in and around Kisvárda on tourism in the region
34-47Views:77The main goal of our research is to present the impact of the festivals organized in and around the city of Kisvárda on tourism. The main direction was given by the Kisvárda Festival of Theaters, which has been organized for more than 30 years, as it has greatly contributed to the development of tourism in Kisvárda in recent years. In our research material, we briefly present the festival tourism in Hungary, and we also review the relationship between tourism and the festival, taking into account the COVID-19 pandemic that has been present for the past few years.
We also consider the presentation of the research topic important because the tourist offer of the city of Kisvárda and its region is growing, there are many tourist attractions in Kisvárda that make it worth visiting the city and its surroundings. In addition to examining the impact of the Kisvárda Festival of Hungarian Theaters on tourism, we also conducted a questionnaire survey in order to find out the opinions of visitors to events in Kisvárda. In our opinion, festivals can have a significant positive impact on the economy, society and cultural life.
